At a Glance
- Tasks: Lead growth marketing strategies to drive leads and revenue for a sustainability-focused company.
- Company: Join Planet Mark, a leader in sustainability certification and positive change.
- Benefits: Enjoy hybrid work, generous leave, healthcare, and professional development opportunities.
- Other info: Inclusive workplace committed to diversity and personal development.
- Why this job: Make a real impact on businesses while promoting sustainability and social responsibility.
- Qualifications: Proven B2B marketing experience with a focus on growth and demand generation.
The predicted salary is between 50000 - 65000 £ per year.
We see a world where we all contribute to a thriving planet and together, we are a collective force for good. Planet Mark is a sustainability certification which recognises outstanding achievements, encourages action, and builds an empowered community of like‑minded individuals. We work with businesses to rigorously measure their carbon footprint and social value, engage their staff and supply chain to unlock their knowledge and drive passion for change, and communicate their progress to build a positive brand. We help businesses put a purpose at the heart of their organisation that brings social, environmental, and economic considerations together.
As the marketing function continues to evolve, this role is expected to play a key part in building and leading the Growth Marketing capability. The Senior Marketing Manager – Growth Marketing will play a critical role in driving pipeline growth, lead generation, demand generation and Account-Based Marketing (ABM) initiatives across the business. Reporting to the Marketing Director, this role will be responsible for developing and executing integrated growth marketing programmes that generate qualified leads, accelerate prospect conversion and support commercial growth objectives.
What that means day to day:
- Develop and execute data‑driven growth marketing, demand generation and ABM strategies to drive qualified leads, pipeline growth and revenue opportunities.
- Partner with Sales and Marketing leadership to deliver effective go‑to‑market campaigns, product launches and targeted account engagement programmes.
- Own CRM and marketing automation activity, including lead management, segmentation, nurture campaigns, customer journeys and pipeline reporting.
- Lead website and digital marketing performance, optimising SEO, paid media, email marketing, conversion rates and user experience to maximise ROI.
- Analyse campaign performance, customer insights and market trends to identify growth opportunities and continuously improve marketing effectiveness.
- Build strong relationships with internal stakeholders and external agencies, ensuring alignment to commercial objectives, budgets and business growth plans.
What you’ll need to be successful:
To be successful in this role, you'll bring proven B2B marketing experience with a strong focus on growth marketing, demand generation and pipeline creation. You'll be confident delivering targeted campaigns, including ABM programmes, and using CRM and marketing automation platforms to drive lead generation, nurture prospects and improve conversion. A data‑driven approach, strong digital marketing expertise and the ability to collaborate effectively with Sales and key stakeholders will be essential, alongside excellent communication, project management and relationship‑building skills.
What you'll get in return:
We have a hybrid workplace policy, where you will work from the office 3 days per week. We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work and below are some of the perks and benefits we offer:
- Enhanced Parental Leave
- Generous annual leave, with the option to buy additional days
- Healthcare Plan
- Annual Giving Day – an extra day to give back to yourself or your community
- Cycle‑to‑work Scheme
- EV Salary Sacrifice Scheme
- Pension scheme with employer contributions
- Life Assurance – 3X base salary
- Rewards Program – access to discounts and cashback
- LinkedIn Learning License for upskilling & development
Our recruitment team assesses and reviews all applications against the role and business needs. We believe in people having transferable and soft skills and want you to know that we do consider where an individual might not meet all the criteria, but have the aptitude and capability, nonetheless. Our priority is to ensure we set people up for success. We will make a final call based on our determining whether we can offer the necessary support to upskill or provide the developmental support needed for you to get the best out of this opportunity with us!
Bring Your Whole Self to Work. We are proudly an equal‑opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.
What you can expect if you apply:
- A response to your application within 15 working days
- An interview process consisting of:
- An initial discovery call with the recruiter
- A first stage interview via Microsoft Teams
- Additional interview (likely face to face) with the stakeholders you’ll be working with closely in the role
We’re keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.
Senior Marketing Manager employer: Cognibox
Veriforce is an exceptional employer that prioritises innovation and employee well-being, offering a hybrid workplace policy that fosters collaboration and flexibility. With a strong commitment to personal health and development, employees benefit from generous leave, enhanced parental support, and access to continuous learning opportunities. The inclusive work culture encourages diversity and empowers team members to bring their whole selves to work, making it a rewarding environment for those looking to make a meaningful impact in the field of data science.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cognibox and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cognibox are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cognibox on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cognibox. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cognibox. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cognibox:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cognibox’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cognibox
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cognibox will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cognibox, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
