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For Companies At a Glance
- Tasks: Lead SEO and PPC strategies to boost performance and drive revenue.
- Company: Join a forward-thinking B2B company focused on innovation and growth.
- Benefits: Hybrid work model, health perks, and a supportive team environment.
- Other info: Opportunity to build an in-house growth function and collaborate with talented teams.
- Why this job: Make a real impact by optimising digital marketing strategies in a dynamic role.
- Qualifications: Proven SEO and PPC experience with strong analytical and communication skills.
The predicted salary is between 60000 - 80000 £ per year.
Produce clear performance reporting (spend, efficiency, leads, pipeline, revenue) with insights and actions. Run structured experimentation across ads and landing pages (messaging, offers, forms, layouts) to improve conversion rate, quality, and cost efficiency. Ensure end-to-end measurement for PPC, including conversion tracking, tagging governance, and CRM integration in partnership with RevOps. Implement and maintain robust tracking, dashboards, and reporting that clearly connect website activity to CRM pipeline and revenue. Create and maintain a prioritised SEO and website performance roadmap, delivering consistently in collaboration with internal teams. Reduce reliance on external agencies by bringing SEO, PPC, and web performance best practice in-house through documentation, standards, enablement, and (where required) specialist hiring.
What you’ll need to be successful
- Essential: Proven experience leading SEO and web performance for a B2B lead-generation website.
- Strong technical SEO track record with the ability to partner effectively with Engineering and development teams.
- Demonstrable CRO and experimentation experience.
- Confident use of GA4 and Google Search Console to diagnose issues and measure performance.
- Hands-on PPC experience (Google Ads), including campaign build, optimisation, budget management, and performance reporting.
- Understanding of paid media tracking and attribution basics (conversion tracking, UTM discipline, and connecting lead sources to pipeline in CRM).
- Clear and confident communicator, able to translate data into decisions and align stakeholders across the business.
- Desirable: Experience working in regulated, trust-led, or high-consideration B2B sectors.
- Strong copy and messaging instincts, particularly for landing page and conversion optimisation.
- Experience beyond Google Ads (e.g., Microsoft Advertising, LinkedIn Ads) and managing B2B lead-gen/ABM-aligned paid search programmes.
- Experience building or developing a small in-house growth or web performance function.
What you'll get in return
ISOQAR has a hybrid workplace policy, where you will work from the office 3 days per week. We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work and below are some of the perks and benefits we offer: Personal Health.
Head of SEO, PPC & Performance (B2B) employer: Cognibox
Contact Detail:
Cognibox Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of SEO, PPC & Performance (B2B)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Head of SEO, PPC & Performance role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past successes in SEO and PPC. Include case studies, performance reports, and any cool experiments you've run. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your data storytelling. Be ready to explain how your strategies have led to increased leads and revenue. Use metrics and insights to back up your claims – it’s all about showing how you can drive results!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it gives you a chance to showcase your enthusiasm for the role right from the start.
We think you need these skills to ace Head of SEO, PPC & Performance (B2B)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in SEO, PPC, and performance reporting. We want to see how your skills align with our needs, so don’t hold back on showcasing your achievements!
Showcase Your Data Skills: Since we’re all about data-driven decisions, include specific examples of how you've used tools like GA4 and Google Search Console. We love seeing how you’ve turned data into actionable insights that improved performance.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your communication reflects your ability to translate complex data into simple, understandable terms.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Cognibox
✨Know Your Metrics
Make sure you’re familiar with key performance indicators relevant to SEO and PPC. Be ready to discuss how you’ve used data to drive decisions in past roles, especially around conversion rates and revenue generation.
✨Showcase Your Technical Skills
Brush up on your technical SEO knowledge and be prepared to talk about your experience with tools like GA4 and Google Search Console. Highlight specific examples where you’ve partnered with engineering teams to solve issues or improve performance.
✨Demonstrate Experimentation Experience
Prepare to discuss your approach to structured experimentation. Share examples of A/B tests you've run, what you learned from them, and how they impacted conversion rates or cost efficiency.
✨Communicate Clearly
Practice translating complex data into actionable insights. During the interview, aim to communicate your ideas clearly and confidently, ensuring you can align stakeholders on your strategies and recommendations.