At a Glance
- Tasks: Lead digital marketing strategies, focusing on SEO and PPC to drive business growth.
- Company: Join ISOQAR, a forward-thinking company empowering organisations through innovative solutions.
- Benefits: Enjoy a hybrid work environment, personal health support, and opportunities for professional development.
- Other info: Collaborate with talented teams and grow your career in a supportive environment.
- Why this job: Make a real impact in a dynamic role that shapes the future of digital marketing.
- Qualifications: Proven experience in SEO, PPC, and data-driven decision-making is essential.
The predicted salary is between 50000 - 60000 £ per year.
Empowering organisations to achieve their highest potential. At ISOQAR, we draw on our experience, knowledge, and ambition to empower organisations to achieve their highest potential. Through a portfolio of progressive solutions, we work with customers to strengthen their business through ISO certification, ISO training and consultancy, all delivered by our in-house expertise.
As Head of Digital Marketing, internally known as Head of SEO, PPC produce clear performance reporting (spend, efficiency, leads, pipeline, revenue) with insights and actions. Run structured experimentation across ads and landing pages (messaging, offers, forms, layouts) to improve conversion rate, quality, and cost efficiency. Ensure end‑to‑end measurement for PPC, including conversion tracking, tagging governance, and CRM integration in partnership with RevOps. Implement and maintain robust tracking, dashboards, and reporting that clearly connect website activity to CRM pipeline and revenue. Create and maintain a prioritised SEO and website performance roadmap, delivering consistently in collaboration with internal teams. Reduce reliance on external agencies by bringing SEO, PPC, and web performance best practice in‑house through documentation, standards, enablement, and (where required) specialist hiring.
What you’ll need to be successful
- Essential: Proven experience leading SEO and web performance for a B2B lead‑generation website.
- Strong technical SEO track record with the ability to partner effectively with Engineering and development teams.
- Demonstrable CRO and experimentation experience.
- Confident use of GA4 and Google Search Console to diagnose issues and measure performance.
- Hands‑on PPC experience (Google Ads), including campaign build, optimisation, budget management, and performance reporting.
- Understanding of paid media tracking and attribution basics (conversion tracking, UTM discipline, and connecting lead sources to pipeline in CRM).
- Clear and confident communicator, able to translate data into decisions and align stakeholders across the business.
- Desirable: Experience working in regulated, trust‑led, or high‑consideration B2B sectors.
- Strong copy and messaging instincts, particularly for landing page and conversion optimisation.
- Experience beyond Google Ads (e.g., Microsoft Advertising, LinkedIn Ads) and managing B2B lead‑gen/ABM‑aligned paid search programmes.
- Experience building or developing a small in‑house growth or web performance function.
What you'll get in return
ISOQAR has a hybrid workplace policy, where you will work from the office 3 days per week. We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work and below are some of the perks and benefits we offer. Personal Health
Head of Digital Marketing employer: Cognibox
Veriforce is an exceptional employer that prioritises innovation and employee well-being, offering a hybrid workplace policy that fosters collaboration and flexibility. With a strong commitment to personal health and development, employees benefit from generous leave, enhanced parental support, and access to continuous learning opportunities. The inclusive work culture encourages diversity and empowers team members to bring their whole selves to work, making it a rewarding environment for those looking to make a meaningful impact in the field of data science.
