Marketing Executive in Cardiff

Creating Safer Workplaces for Everyone. At SafeWorkforce, we’re passionate about keeping people safe. Our team of health and safety consultants brings over 200 years of combined experience, providing expert guidance that helps businesses stay compliant, confident, and protected. We don’t do one-size-fits-all solutions — every project is tailored to the unique needs of the organisation. Whether it’s a small business or a large enterprise, you’ll have the chance to make a real impact, helping leaders minimise risk and build safer workplaces. If you’re looking for a role where your expertise matters, your ideas are valued, and every day presents new challenges, SafeWorkforce is the place to grow your career and make a difference.

The Marketing Executive position will focus on driving marketing performance across the SafeWorkforce and SafeHR product range in the UK. Reporting to the Senior Marketing Manager, this role supports the execution and optimisation of campaigns and programmes that enhance brand awareness, generate quality leads and support new business growth. The ideal candidate will be highly organised, commercially focused and confident supporting lead generation, nurture and conversion activity against performance targets.

What that means day to day:

• Support the planning, execution and optimisation of multi-channel marketing campaigns focused on lead generation, engagement and conversion.
• Deliver targeted new business campaigns (including ICP activity, webinars and automation) to drive pipeline growth.
• Collaborate with internal teams, partners and external agencies to deliver integrated marketing and partnership campaigns.
• Manage and optimise marketing data, database growth and targeting to improve campaign performance and user experience.
• Support events (tradeshows, webinars and digital events) end-to-end, ensuring strong lead generation and follow‑up activity.

What you’ll need to be successful:

• Commercial experience within a fast‑paced B2B environment, ideally supporting performance marketing across longer sales cycles and sector‑based ABM programmes.
• Strong writing skills and attention to detail, with the ability to tailor content for different audiences, alongside the confidence to use data to inform targeting and campaign performance.
• Comfortable working cross‑functionally with internal teams, customers and partners, supporting events and campaigns end‑to‑end with strong project management and communication skills.
• A degree in Marketing (or similar) and experience with marketing automation tools, preferably HubSpot, would be advantageous.

What you'll get in return:

We have a hybrid workplace policy where you will work from the office 2 days per week. We want you to be able to do your best work here. We emphasise providing many ways to support our team to do their best work and below are some of the perks and benefits we offer.

• Enhanced Parental Leave
• Generous annual leave, with the option to buy additional days
• Healthcare Plan
• Annual Giving Day – an extra day to give back to yourself or your community
• Cycle‑to‑work Scheme
• Electric Vehicle Scheme
• Pension scheme with employer contributions
• Life Assurance – 3X base salary
• Rewards Program – access to discounts and cashback
• LinkedIn Learning License for upskilling & development

Bring Your Whole Self to Work. We are proudly an equal‑opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.