At Cognesense, this isn't just another job – it's your chanceto be part of something bigger. You'll play a pivotal role inbridging the gap between cutting-edge engineering and real-worldcustomer needs.
Lead the execution and ongoing development of Cognesense’s globalmarketing capability — combining brand execution, demand generation,multi-brand portfolio communications, and modern AI-enabled marketingto build a scalable engine that strengthens market presence andgenerates measurable commercial impact.
About Cognesense
Cognesense is building a global platform of companies focused ontechnologies that measure, monitor, and protect the environment andcritical industrial infrastructure.
Through strategic acquisitions and innovation-driven productdevelopment, Cognesense is bringing together leading brands thatdeliver sensing, monitoring, and protection solutions used acrossindustries, including energy, water, environmental monitoring, andindustrial safety.
Our technologies help customers better understand and manage theenvironments in which they operate, improving safety, regulatorycompliance, operational performance, and environmental protection.
During Q2 of this year, Cognesense will introduce a new corporatebrand identity and market positioning supported by newly developed:
- Corporate and product websites
- Unified LinkedIn presence and digital channels
- Modernized presentation and marketing materials
- Refreshed product communications and industry messaging
- A consistent visual identity across the organization
This launch represents an important step in positioning Cognesenseas a modern industrial technology platform that leads withinnovation, engineering expertise, and customer education.
To support this next phase of growth, Cognesense is seeking aDirector of Growth Marketing to lead the execution and ongoingdevelopment of the company’s global marketing capabilities.
Position Overview
The Director of Growth Marketing will lead the execution ofCognesense’s global marketing initiatives, ensuring the company’sinnovation, technical leadership, and environmental mission areclearly communicated to the marketplace.
This is not a traditional marketing leadership role. We are lookingfor a modern marketing operator — someone who thinks and works the waytoday’s best outbound marketing companies do: fast, AI-enabled,data-informed, and commercially accountable.
This role combines brand execution, demand generation, multi-brandportfolio communications, and modern AI-enabled marketing to build ascalable marketing capability that strengthens Cognesense’s industrypresence and generates measurable commercial impact.
The position operates with executive-level visibility, workingclosely with senior leadership, product and brand managers, and thecompany’s Creative Director to ensure consistent, high-quality marketengagement.
Key Responsibilities
Brand Execution & Market Image
Maintain and enforce Cognesense’s brand identity across all externalcommunications, ensuring consistent execution across websites,digital channels, presentations, trade shows, and technicalmarketing materials.
Work closely with the Creative Director to ensure all outboundmaterials adhere to established brand guidelines and reflect thecompany’s position as an innovation leader in industrial sensing andmonitoring.
Creative Director Partnership
Cognesense’s brand vision and visual identity are owned by theCreative Director, who defines design standards, aestheticdirection, and brand integrity across the organization. TheDirector of Growth Marketing operates as a close partner to thisrole, responsible for executing that vision at scale across allcommercial channels.
In practice:
- The Creative Director sets the brand standard; this role ensuresevery outbound campaign, digital asset, and commercialcommunication meets it.
- This role leads marketing programs and pipeline initiatives; theCreative Director approves creative output for brand alignment.
- The two roles collaborate closely on major launches, productcampaigns, and trade show presence, with distinct mandates andsuccess metrics.
AI-Enabled Marketing Execution
Leverage the latest AI tools and modern marketing technologies toaccelerate campaign development, content creation, outreach, andanalytics.
Responsibilities include:
- Utilizing AI tools to support campaign creation, messagingdevelopment, and market segmentation
- Using AI to improve marketing efficiency, testing, and targeting
- Identifying new AI tools that improve the scale and speed ofmarketing execution
- Ensuring marketing workflows remain aligned with the company’sdigital and commercial platforms
Operate within Cognesense’s commercial technology ecosystem,including:
- Zoho CRM for sales and pipeline management
- Microsoft Dynamics ERP for operational systems
- Octagon, the company’s AI-based quoting and sales analysisplatform
Marketing initiatives must integrate closely with these systems tosupport pipeline visibility and commercial execution.
Demand Generation & Campaign Execution
Develop and execute integrated marketing campaigns designed togenerate qualified pipeline opportunities across priority industrysectors.
Work closely with product and brand managers to support productlaunches, industry campaigns, and customer engagement initiatives.
Campaigns should combine digital outreach, educational content, andindustry engagement to strengthen market presence and support thesales organization.
Build and manage marketing programs that directly support the fieldsales organization, including:
- Product sheets, battle cards, and proposal templates
- Vertical-specific messaging and technical storytelling
- Customer-facing materials that support the full commercial cycle
Content Marketing & Digital Performance
Develop and execute an ongoing content and SEO strategy to generateorganic visibility across Cognesense’s digital properties.
Manage digital channels including LinkedIn and otherindustry-relevant platforms.
Track campaign performance and marketing effectiveness, ensuringmarketing investments produce measurable pipeline and commercialoutcomes.
Global Creative Execution Network
Build and manage a global network of world-class freelancespecialists capable of rapidly producing high-quality marketingcontent and digital assets.
These specialists may include experts in:
- Product animations
- Technical videos and demonstrations
- Marketing graphics and visual assets
- Digital campaign development
- Technical product storytelling
The objective is to create a scalable and cost-effective creativecapability, enabling Cognesense to produce best-in-class outboundmarketing content while maintaining strict adherence to brandstandards.
Industry Presence & Market Engagement
Manage the company’s participation in key industry events,technical conferences, and trade shows while coordinatingsupporting digital campaigns and customer education initiatives.
Post-Acquisition Integration
As Cognesense continues to grow through acquisition, assess andintegrate legacy marketing capabilities from acquired companies.
Support the integration of the UK acquisition’s marketing functioninto the broader Cognesense platform as that acquisition iscompleted.
Marketing Performance & Analytics
Track campaign performance and marketing effectiveness, ensuringmarketing investments support pipeline development, customerengagement, and measurable commercial outcomes.
AI Expectations for the Role
Cognesense is actively embracing AI-enabled workflows across theorganization, including sales, engineering, and marketing functions.
The Director of Growth Marketing is expected to lead the adoption ofmodern AI tools within marketing activities to improve the speed,quality, and scalability of outreach and campaign execution.
This includes leveraging AI to support:
- Content development and messaging
- Campaign design and testing
- Market segmentation and targeting
- Digital marketing analytics
- Marketing workflow automation
Candidates should demonstrate curiosity and practical experience inusing emerging AI tools to improve marketing effectiveness.
Candidate Profile
The ideal candidate is a modern marketing operator who combines strongcommercial instincts with the ability to execute with the latestmarketing technologies and AI tools. They are equally comfortabledeveloping strategy and building campaigns themselves.
They are comfortable working in technical, engineering-drivenenvironments and can translate complex industrial technologies intoclear, compelling industry messaging.
They understand how to maintain a strong brand image while buildingmarketing programs that support long-term commercial growth. This isnot a large-team corporate marketing role; it is a high-impact,high-ownership position for someone who wants to build something.
Candidates who thrive here are confident in their own commercialexpertise while genuinely respecting creative leadership. This rolerequires both confidence and humility.
Experience
- Significant experience leading marketing initiatives inindustrial, engineering, or technology-driven companies.
- Demonstrated ability to execute campaigns that support commercialgrowth.
- Experience managing multi-brand or portfolio marketingcommunications.
- Experience using modern digital marketing platforms andAI-enabled tools.
- Experience working with CRM-driven marketing environments.
- Strong analytical capability with experience measuring marketingperformance.
- Experience managing agencies, contractors, and creativespecialists.
- Ability to build sales enablement programs and materials thatdirectly support field sales teams.
Preferred
- Experience marketing technical or engineering-based products.
- Engineering or technical background.
- Experience supporting global commercial organizations.
- Familiarity with US government or defense contracting marketingenvironments.
What to Expect
Cognesense is in an active growth phase — executing a major brandlaunch in Q2, integrating an international acquisition, and buildingcommercial capabilities across a multi-brand portfolio. The pace isfast, and the environment is dynamic.
You will work closely with strong, opinionated executive leadershipwho have a clear vision of where this brand is going. The rightcandidate will see that as an advantage rather than a constraint.
Compensation will be competitive and structured to meet or exceedmarket expectations for a senior marketing leader at this level.
The Opportunity
This is not a traditional marketing leadership role.It is a high-impact, high-ownership position for a modern marketingoperator — fast, AI-enabled, data-informed, and commerciallyaccountable — who can build something while genuinely respectingcreative leadership.
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