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- Tasks: Lead product marketing to position AI solutions for physical industries and drive enterprise sales.
- Company: Join a fast-growing tech startup transforming critical industries with AI-powered solutions.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Make a real impact by shaping narratives that drive change in essential industries.
- Qualifications: Experience in enterprise product marketing and strong storytelling skills required.
- Other info: Dynamic team culture focused on innovation and collaboration.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We live in a world that runs on physical industries like energy, logistics, and manufacturing. These sectors are essential to our economy and daily lives, yet they are held back by inefficiencies, fragile legacy systems, and decades-old ways of working. This is not just a business problem; it is a societal one. When grids fail, supply chains stall, or factories falter, entire economies are disrupted. These companies face unique, complex challenges that typical software was never designed to solve. Cogna was founded to change this. Our mission is to give critical industries their own AI-powered Software Factory: a way to build and deploy bespoke digital tools that solve pressing operational challenges.
Since our launch in May 2023, we’ve seen incredible customer traction and revenue growth. We’re backed by leading VCs, including Notion Capital and Hoxton Ventures, and we’re building a world-class team to take on one of the most important challenges of our time. Tackling challenges at this scale takes people who are curious, adaptable, and motivated by impact. If our mission resonates with you, we encourage you to apply, even if your experience doesn’t match every requirement. We are committed to building a diverse team that reflects the industries and societies we serve.
We are looking for a Product Marketing Lead to shape how Cogna positions, packages, and sells AI transformation to physical industry businesses, building the narratives, frameworks, and enablement that win enterprise deals.
What you’ll do:
- Define Cogna as the AI transformation partner for physical industries. Evolve our platform messaging to position Cogna as the engine behind clients' most critical strategic initiatives for CIO, COO & Chief Transformation Officer and bring this to life on the website and other key corporate assets.
- Build vertical playbooks for asset intensive industries like Utilities, Logistics, and Manufacturing that identify flagship operational problems, articulate clear business cases, and provide sector-specific proof points.
- Develop “wedge” product plays to increase sales velocity and help Cogna break into new markets and industries.
- Act as the voice of the market back into Product. Synthesize win/loss analysis, competitive intelligence, and sales feedback into a living market thesis that shapes roadmap priorities and influences what we build.
- Create the sales arsenal—battle cards, pitch decks, product explainers, and vertical content—that enables every seller to deliver the Cogna pitch consistently. Build structured enablement that works for new and tenured reps alike.
- Develop partner strategies for Global Systems Integrators and hyperscalers. Build "1+1=3" messaging that positions Cogna as a lever for consulting practices to increase.
- Build a systematic "proof engine" that turns customer results into case studies, references, and executive-ready narratives. Tell stories of transformation where customers realize they cannot imagine operations without Cogna.
What we’re looking for:
- Proven expertise in enterprise product marketing with ability to position complex platforms to C-suite buyers. You’ve built vertical go-to-market strategies that win in operational or industrial contexts.
- Strong strategic thinking combined with hands-on execution ability. You shape high-level positioning while building the collateral and pitch decks that sales needs tomorrow.
- Demonstrated ability to synthesize market intelligence from win/loss, competitive analysis, and sales feedback into actionable insights that influence product and GTM strategy.
- Excellent cross-functional collaboration skills, particularly with Product and Sales. You build productive partnerships, influence without authority, and drive alignment across teams.
- Strong storytelling and communication abilities, with experience creating compelling narratives for technical and non-technical audiences.
- Analytical mindset with ability to structure ambiguous problems, develop frameworks, and make data-informed decisions about positioning and go-to-market strategy.
- Self-starter mentality with comfort in high-growth environments where you define the path forward, not just execute an existing playbook.
- Willingness to travel for customer meetings, industry events, and partner engagements as needed.
Product Marketing Lead employer: Cogna
Contact Detail:
Cogna Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show your passion for AI transformation! When you get the chance to chat with potential employers, make sure to express why you’re excited about the role and how you can contribute to their mission. Authentic enthusiasm can set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s challenges and successes. Understand their market position and think about how you can help them tackle those unique problems. This will not only impress them but also show that you’re genuinely interested in making an impact.
✨Tip Number 4
Don’t forget to apply through our website! We’re all about building a diverse team, and we want to see your application. Plus, it’s a great way to ensure your CV lands directly in our hands, giving you a better shot at landing that dream job.
We think you need these skills to ace Product Marketing Lead
Some tips for your application 🫡
Show Your Passion: When you’re writing your application, let your enthusiasm for AI transformation and physical industries shine through. We want to see that you’re not just ticking boxes but genuinely excited about the impact we can make together!
Tailor Your Message: Make sure to customise your application to reflect how your experience aligns with our mission at Cogna. Highlight specific examples of how you've tackled complex challenges in product marketing, especially in operational contexts.
Be Clear and Concise: We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to see your key achievements and skills that match the role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Cogna
✨Know the Company Inside Out
Before your interview, dive deep into Cogna's mission and values. Understand how they aim to revolutionise physical industries with AI-powered solutions. This knowledge will help you articulate why you're passionate about their work and how you can contribute.
✨Prepare Your Success Stories
Think of specific examples from your past experiences that showcase your expertise in product marketing, especially in complex environments. Be ready to discuss how you've successfully positioned products for C-suite buyers and developed go-to-market strategies that resonate with operational challenges.
✨Showcase Your Analytical Skills
Cogna values an analytical mindset, so be prepared to discuss how you've used data to inform your marketing strategies. Bring examples of how you've synthesised market intelligence into actionable insights that influenced product development or sales tactics.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with different teams, particularly Product and Sales. Share stories that illustrate how you've built productive partnerships and driven alignment across departments, as this is crucial for the role of Product Marketing Lead.
