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- Tasks: Lead product marketing to position AI solutions for physical industries and drive enterprise sales.
- Company: Innovative startup transforming critical industries with AI-powered software.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Dynamic, high-growth environment with a focus on diversity and impact.
- Why this job: Join a mission-driven team tackling real-world challenges with cutting-edge technology.
- Qualifications: Experience in enterprise product marketing and strong storytelling skills.
The predicted salary is between 36000 - 60000 £ per year.
We live in a world that runs on physical industries like energy, logistics, and manufacturing. These sectors are essential to our economy and daily lives, yet they are held back by inefficiencies, fragile legacy systems, and decades-old ways of working. This is not just a business problem; it is a societal one. When grids fail, supply chains stall, or factories falter, entire economies are disrupted. These companies face unique, complex challenges that typical software was never designed to solve. Cogna was founded to change this. Our mission is to give critical industries their own AI-powered Software Factory: a way to build and deploy bespoke digital tools that solve pressing operational challenges.
Since our launch in May 2023, we have seen incredible customer traction and revenue growth. We are backed by leading VCs, including Notion Capital and Hoxton Ventures, and we are building a world-class team to take on one of the most important challenges of our time. Tackling challenges at this scale takes people who are curious, adaptable, and motivated by impact. If our mission resonates with you, we encourage you to apply, even if your experience doesn’t match every requirement. We are committed to building a diverse team that reflects the industries and societies we serve.
We are looking for a Product Marketing Lead to shape how Cogna positions, packages, and sells AI transformation to physical industry businesses, building the narratives, frameworks, and enablement that win enterprise deals.
What you’ll do:
- Define Cogna as the AI transformation partner for physical industries.
- Evolve our platform messaging to position Cogna as the engine behind clients’ most critical strategic initiatives for CIO, COO & Chief Transformation Officer and bring this to life on the website and other key corporate assets.
- Build vertical playbooks for asset intensive industries like Utilities, Logistics, and Manufacturing that identify flagship operational problems, articulate clear business cases, and provide sector-specific proof points.
- Develop "wedge" product plays to increase sales velocity and help Cogna break into new markets and industries.
- Act as the voice of the market back into Product. Synthesize win/loss analysis, competitive intelligence, and sales feedback into a living market thesis that shapes roadmap priorities and influences what we build.
- Create the sales arsenal—battle cards, pitch decks, product explainers, and vertical content—that enables every seller to deliver the Cogna pitch consistently.
- Build structured enablement that works for new and tenured reps alike.
- Develop partner strategies for Global Systems Integrators and hyperscalers. Build "1+1=3" messaging that positions Cogna as a lever for consulting practices to increase.
- Build a systematic "proof engine" that turns customer results into case studies, references, and executive-ready narratives. Tell stories of transformation where customers realise they cannot imagine operations without Cogna.
What we’re looking for:
- Proven expertise in enterprise product marketing with ability to position complex platforms to C-suite buyers. You’ve built vertical go-to-market strategies that win in operational or industrial contexts.
- Strong strategic thinking combined with hands-on execution ability. You shape high-level positioning while building the collateral and pitch decks that sales needs tomorrow.
- Demonstrated ability to synthesize market intelligence from win/loss, competitive analysis, and sales feedback into actionable insights that influence product and GTM strategy.
- Excellent cross-functional collaboration skills, particularly with Product and Sales. You build productive partnerships, influence without authority, and drive alignment across teams.
- Strong storytelling and communication abilities, with experience creating compelling narratives for technical and non-technical audiences.
- Analytical mindset with ability to structure ambiguous problems, develop frameworks, and make data-informed decisions about positioning and go-to-market strategy.
- Self-starter mentality with comfort in high-growth environments where you define the path forward, not just execute an existing playbook.
- Willingness to travel for customer meetings, industry events, and partner engagements as needed.
Product Marketing Lead in London employer: Cogna Ltd
Contact Detail:
Cogna Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show your passion for AI transformation! When you get the chance to chat with potential employers, make sure to express why you’re excited about the role and how you can contribute to their mission. Your enthusiasm can set you apart from other candidates.
✨Tip Number 3
Prepare for interviews by understanding the company’s challenges. Research their current projects and think about how your skills can help solve their problems. This will show that you’re not just looking for any job, but that you’re genuinely interested in making an impact.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications come directly from passionate candidates. Plus, it gives you a chance to showcase your interest in our mission and values right from the start.
We think you need these skills to ace Product Marketing Lead in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for AI transformation and physical industries shine through. We want to see that you’re not just ticking boxes but genuinely excited about the impact we can make together!
Tailor Your Message: Make sure to customise your application to reflect how your experience aligns with our mission at Cogna. Highlight specific examples of how you've tackled complex challenges in product marketing, especially in operational contexts.
Be Clear and Concise: We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to see your key achievements and skills that match the role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Cogna Ltd
✨Know Your Audience
Before the interview, research Cogna and its mission to transform physical industries with AI. Understand their target market and the challenges these sectors face. This will help you tailor your responses and demonstrate how your experience aligns with their goals.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed go-to-market strategies in previous roles. Be ready to discuss specific verticals you've worked with and how you positioned complex products for C-suite buyers. This will highlight your expertise and strategic mindset.
✨Bring Data to the Table
Cogna values analytical thinking, so come equipped with data-driven insights from your past experiences. Discuss how you've used market intelligence to influence product strategy or sales tactics. This will show that you can make informed decisions based on evidence.
✨Craft Compelling Narratives
Practice telling stories about your previous successes in product marketing. Focus on how you created impactful narratives for both technical and non-technical audiences. This skill is crucial for the role, as you'll need to communicate effectively across various stakeholders.