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- Tasks: Create engaging SEO content that drives sales and boosts visibility across various platforms.
- Company: Join a Swiss tech leader reshaping industries through innovative digital solutions.
- Benefits: Fully remote work, competitive pay, and a balanced freelance model for flexibility.
- Why this job: Make an impact by transforming complex topics into persuasive content that drives action.
- Qualifications: Proven B2B SEO copywriting experience and strong conversion-focused writing skills.
- Other info: Collaborate with top professionals in a dynamic, innovation-driven environment.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Founded in 2018 in Switzerland, cogify Group unites bold thinkers to reshape industries through technology. With 60+ engineers and consultants across Switzerland and the GCC, the team blends Swiss engineering quality with a global vision for digital transformation. Bringing together the expertise of cogify, inPositiv, Arrakis, and inGenitiv, the group delivers innovative solutions across AI, ERP, software development, and digital transformation. Smart products like organ!tz, account!tz, and iCards showcase this capability. We serve government, finance, healthcare, aviation, energy, and Industry 4.0.
We’re looking for an SEO Copywriter who can turn complex tech and consulting topics into clear, persuasive content that supports sales. Your work will increase visibility, improve rankings and help decision-makers understand our value, so they take action (book a call, request a demo, or start a conversation). You’ll write and optimize content across:
- Company blog (SEO-driven articles)
- Website content (service/product pages, landing pages)
- LinkedIn (thought leadership + event recaps + POV posts)
- Sales enablement (use cases, one-pagers, email sequences, lead magnets)
What you’ll do:
- SEO & editorial planning: Own keyword research, topic selection, and content briefs (search intent first). Build and maintain a simple editorial calendar aligned with sales priorities. Refresh and optimize existing pages (on-page SEO, internal linking, structure, CTAs).
- Writing & publishing: Write high-quality blog articles (typically 800–1,200 words) that rank and convert. Improve and expand website copy with a focus on positioning, clarity, and conversion. Create LinkedIn content that drives visibility and inbound interest. Repurpose content across formats (blog → LinkedIn series → landing page → email).
- Sales support: Work closely with leadership, consultants, and sales to capture real customer pain points. Produce content that helps sales move faster: landing pages, use cases, case study drafts, and follow-up templates. Maintain “sales-safe” messaging with clear claims, strong proof, and no fluff.
- Measurement & iteration: Track performance basics (rankings, traffic, engagement, and conversions where possible). Improve content based on results by updating winners, fixing underperformers, and strengthening CTAs.
What we’re looking for:
- Must-haves: Proven experience in B2B SEO copywriting (tech, software, or consulting preferred). Strong conversion-focused writing skills: clear structure, benefits-led messaging, proof, and strong CTAs. Solid understanding of search intent, on-page SEO, internal linking, and content refreshes. Native-level English or German (mother tongue). Most content will be published in English. Reliable, independent working style in a remote-first environment.
- Nice-to-haves: Background in literature, journalism, linguistics, or communications. Experience writing about software development, ERP/SAP, automation, agile delivery, or IT consulting. Familiarity with tools such as Google Search Console, Ubersuggest or Semrush, Strapi, WordPress, and LinkedIn (or similar).
How we work: Fully remote collaboration with a clear and fast feedback loop. Direct access to subject-matter experts and leadership when needed. Performance measured by content quality and outcomes (visibility, leads, and sales support).
Benefits: Join a Swiss-based tech leader in software, IT consulting, and digital transformation. Work with top professionals in an international, innovation-driven environment. Fully remote with a structured workload – Our 150-hour/month freelance model ensures a balanced workload, factoring in public holidays and personal time, unlike standard 180-hour contracts. Competitive compensation with a structured freelance contract, offering both stability and flexibility.
SEO Copywriter (B2B Tech & Consulting) employer: cogify ag
Contact Detail:
cogify ag Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Copywriter (B2B Tech & Consulting)
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best SEO copywriting work. Make it easy for potential employers to see what you can do and how you can help them.
✨Tip Number 3
Tailor your approach! When you find a job you like, customise your pitch to show how your experience aligns with their needs. It’s all about making that connection!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are excited about joining us. It shows initiative and enthusiasm!
We think you need these skills to ace SEO Copywriter (B2B Tech & Consulting)
Some tips for your application 🫡
Show Off Your SEO Skills: Make sure to highlight your experience in B2B SEO copywriting. We want to see how you've turned complex topics into engaging content that drives results. Share specific examples of your work that improved visibility and conversions!
Tailor Your Writing Style: Since we’re all about clear, persuasive content, adapt your writing samples to reflect our tone. Use benefits-led messaging and strong CTAs to demonstrate your conversion-focused skills. This will show us you understand what we're looking for!
Be Data-Driven: We love a good story backed by data! Include any metrics or performance indicators from your previous work that showcase your impact. Whether it’s increased traffic or higher engagement rates, numbers speak volumes.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at cogify ag
✨Know Your SEO Basics
Brush up on your SEO knowledge before the interview. Understand key concepts like keyword research, on-page SEO, and content optimisation. Being able to discuss these topics confidently will show that you’re not just a writer, but someone who understands how to make content work for search engines.
✨Showcase Your Writing Samples
Prepare a portfolio of your best B2B SEO copywriting samples. Make sure to include pieces that demonstrate your ability to simplify complex tech topics. Highlight any measurable results from your work, like increased traffic or improved rankings, to impress the interviewers.
✨Understand Their Audience
Research cogify Group’s target audience and the industries they serve. Be ready to discuss how you would tailor content to meet the needs of decision-makers in sectors like finance, healthcare, and energy. This shows you’re proactive and can think strategically about content creation.
✨Prepare Questions About Their Content Strategy
Come prepared with insightful questions about their current content strategy and editorial calendar. Ask about their goals for SEO and how they measure success. This not only demonstrates your interest in the role but also your understanding of the importance of aligning content with business objectives.
