At a Glance
- Tasks: Lead strategic client relationships and drive innovative PR and social media campaigns.
- Company: Join a dynamic independent creative agency in Leamington Spa.
- Benefits: Competitive salary, professional development, and a vibrant agency culture.
- Other info: Embrace AI integration and mentor the next generation of talent.
- Why this job: Make a real impact with your creativity and expertise in a forward-thinking environment.
- Qualifications: Extensive experience in PR, social media, and influencer marketing required.
The predicted salary is between 50000 - 65000 € per year.
We're looking for an experienced senior practitioner who genuinely invests in understanding our clients' businesses, their commercial objectives and the audiences they need to reach. Someone with serious creative ambition; who refuses to settle for safe, average work and pushes their teams and clients towards braver, sharper, more distinctive thinking. Someone who believes in progress over process, who knows when to follow a framework and when to break one to get to a better outcome. You'll be fluent in how AI is reshaping PR, social and content, and confident leading its integration into the way we work. You'll bring the confidence, credibility and gravitas to operate as a trusted advisor to senior client stakeholders, media and influencers, and you'll thrive on building strategic, long-term client relationships and mentoring those around you.
Accountabilities
- Becoming a genuine expert in our clients' businesses, sectors and audiences
- Leading and growing strategic client relationships
- Driving the quality, ambition and impact of work delivered
- Owning the commercial health and growth of client accounts
- Leading the integration of AI into how we plan, create and deliver work
- Shaping and strengthening our agency culture
Role responsibilities
- Becoming a genuine expert in our clients' businesses, sectors and audiences
- Taking the time to learn how each client makes money, what success looks like for them and what keeps their leadership team awake at night
- Building a deep understanding of their audiences, the cultural context they sit within, and how that should shape PR and social activity
- Bringing sector insight, competitor intelligence and audience thinking into the room as a matter of course
- Using that understanding to challenge briefs constructively and recommend smarter, sharper solutions
- Leading and growing strategic client relationships
- Acting as the senior day-to-day lead for clients, working closely with the Head of Department and Account Director to set strategic direction
- Managing and influencing senior client stakeholders, operating as a trusted partner and strategic counsel
- Identifying opportunities to grow accounts organically through new ideas, services and thinking
- Driving the quality, ambition and impact of work delivered
- Setting a high creative bar; championing braver, sharper, more distinctive thinking and refusing to settle for safe defaults
- Selling ambitious work into clients with conviction and the strategic logic to back it up
- Championing progress over process; keeping work moving, making decisions, and protecting the team from unnecessary bureaucracy
- Leading the planning, development and delivery of integrated PR and social media campaigns
- Translating client briefs into smart, distinctive creative responses and challenging thinking where needed
- Setting measurement frameworks and interpreting performance data to demonstrate impact, ROI and inform future activity
- Spotting risks and opportunities ahead of time, and steering campaigns accordingly
- Owning the commercial health and growth of client accounts
- Taking commercial ownership of accounts including forecasting, scoping, profitability and over-servicing
- Leading account and project management across multiple workstreams, balancing quality, time and budget
- Judging creative work on accuracy, strategic fit and effectiveness before it reaches the client
- Coordinating teams across the agency to deliver seamlessly
- Leading the integration of AI into how we plan, create and deliver work
- Setting the standard for confident, considered AI use across PR, social and content workflows
- Identifying where AI can add genuine value to client work; research, insight, planning, content, reporting and measurement
- Coaching and upskilling junior team members in practical AI tools and techniques
- Bringing AI thinking into client conversations, recommendations and new business
- Applying sharp judgement on quality, accuracy, ethics and brand fit when AI is involved
- Staying ahead of the curve on emerging AI tools, platforms and techniques relevant to our clients
- Shaping and strengthening our agency culture
- Collaborating with leads across the agency to deliver genuinely integrated solutions
- Playing a senior role in new business pitches, from insight through to presentation
- Line managing, coaching and developing junior team members
- Championing continuous learning, keeping the team ahead of emerging trends in PR, social, influencer and AI
- Sharing expertise across the agency through our internal learning programme
- Embodying and promoting our togetherness culture, vision, mission, values and behaviours
Knowledge, experience and skills needed
- Substantial agency-side experience in PR, social media and influencer marketing, with a track record of leading accounts
- Serious creative ambition and a track record of pushing for, selling in and delivering braver, more distinctive work
- Genuine curiosity about client businesses; able to talk fluently about commercial drivers, not just communications
- A progress-over-process mindset; bias for action, comfortable making calls and moving work forward
- Confident, hands-on experience integrating AI into PR, social and content workflows, with a clear point of view on where it adds value
- Hands-on AI content creation experience (copy, image, video, audio) a strong bonus
- Proven ability to manage and grow senior client relationships
- Strong commercial acumen with experience owning account profitability
- Excellent communication, writing and presentation skills
- Strategic and creative thinker, able to shape ideas as well as critique them
- Experience across both B2B and B2C clients
- Established media relations experience and a working network of contacts
- Confidence, credibility and presence with senior clients, media and influencers
- Experience mentoring or line managing junior team members
- Highly organised, with the judgement to prioritise across multiple competing demands
- Committed to ongoing professional development and raising the bar for those around you
Senior Account Manager Social & PR employer: Cogent
Cogent is an exceptional employer located in Leamington Spa, offering a vibrant work culture that champions creativity and innovation. With a strong focus on employee growth, we provide ample opportunities for professional development and mentorship, ensuring our team members thrive in their careers. Our commitment to integrating cutting-edge AI into our workflows not only enhances the quality of our work but also positions our employees at the forefront of industry advancements, making Cogent a truly rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Manager Social & PR
✨Tip Number 1
Get to know the company inside out! Research their clients, recent campaigns, and industry trends. This will help you speak their language and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Attend industry events, connect with people on LinkedIn, and don’t be shy about reaching out to current employees. Building relationships can open doors that applications alone can't.
✨Tip Number 3
Show off your creative side! Prepare a portfolio of your best work that highlights your unique approach and results. Be ready to discuss how you've pushed boundaries in past roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and contributing to our culture.
We think you need these skills to ace Senior Account Manager Social & PR
Some tips for your application 🫡
Know Your Clients:Before you even start writing, take a moment to really understand the clients you'll be working with. Dive into their businesses, their goals, and what makes them tick. This will not only help you tailor your application but also show us that you're genuinely invested in what we do.
Showcase Your Creativity:We want to see your creative ambition shine through! Don’t just stick to the usual formats; think outside the box. Use your application to demonstrate how you've pushed for braver, sharper work in the past. We love a good story about how you challenged the norm!
Highlight Your AI Savvy:AI is reshaping our industry, and we’re looking for someone who’s on top of it. Make sure to mention any experience you have with integrating AI into PR and social strategies. Show us how you’ve used it to add value and drive results in your previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Cogent
✨Know Your Clients Inside Out
Before the interview, dive deep into understanding the potential clients of the agency. Research their business models, recent campaigns, and industry challenges. This will not only show your genuine interest but also help you discuss how you can contribute to their commercial objectives.
✨Showcase Your Creative Ambition
Prepare examples of past work where you pushed for innovative solutions. Be ready to discuss how you challenged the status quo and delivered distinctive results. This will demonstrate your alignment with the agency's ethos of refusing to settle for average work.
✨Be AI-Savvy
Brush up on how AI is transforming PR and social media. Have specific examples of how you've integrated AI into your previous work or how you envision it enhancing client strategies. This will highlight your forward-thinking approach and readiness to lead in this area.
✨Emphasise Relationship Building
Think of ways to articulate your experience in managing senior client relationships. Prepare anecdotes that showcase your ability to act as a trusted advisor and how you've successfully grown accounts through strategic insights and collaboration.
