At a Glance
- Tasks: Lead innovative PR strategies and integrate AI to drive client success.
- Company: Dynamic agency focused on creativity and strategic growth.
- Benefits: Competitive salary, professional development, and a vibrant team culture.
- Other info: Join a collaborative environment that values continuous learning and innovation.
- Why this job: Shape the future of PR with cutting-edge AI and bold ideas.
- Qualifications: Extensive PR experience, creative mindset, and strong client relationship skills.
The predicted salary is between 60000 - 80000 £ per year.
We're looking for an experienced senior practitioner who genuinely invests in understanding our clients' businesses, their commercial objectives and the audiences they need to reach. Someone with serious creative ambition; who refuses to settle for safe, average work and pushes their teams and clients towards braver, sharper, more distinctive thinking. Someone who believes in progress over process, who knows when to follow a framework and when to break one to get to a better outcome. You'll be fluent in how AI is reshaping PR, social and content, and confident leading its integration into the way we work. You'll bring the confidence, credibility and gravitas to operate as a trusted advisor to senior client stakeholders, media and influencers, and you'll thrive on building strategic, long-term client relationships and mentoring those around you.
Accountabilities
- Becoming a genuine expert in our clients' businesses, sectors and audiences
- Leading and growing strategic client relationships
- Driving the quality, ambition and impact of work delivered
- Owning the commercial health and growth of client accounts
- Leading the integration of AI into how we plan, create and deliver work
- Shaping and strengthening our agency culture
Role responsibilities
- Becoming a genuine expert in our clients' businesses, sectors and audiences
- Taking the time to learn how each client makes money, what success looks like for them and what keeps their leadership team awake at night
- Building a deep understanding of their audiences, the cultural context they sit within, and how that should shape PR and social activity
- Bringing sector insight, competitor intelligence and audience thinking into the room as a matter of course
- Using that understanding to challenge briefs constructively and recommend smarter, sharper solutions
- Leading and growing strategic client relationships
- Acting as the senior day-to-day lead for clients, working closely with the Head of Department and Account Director to set strategic direction
- Managing and influencing senior client stakeholders, operating as a trusted partner and strategic counsel
- Identifying opportunities to grow accounts organically through new ideas, services and thinking
- Driving the quality, ambition and impact of work delivered
- Setting a high creative bar; championing braver, sharper, more distinctive thinking and refusing to settle for safe defaults
- Selling ambitious work into clients with conviction and the strategic logic to back it up
- Championing progress over process; keeping work moving, making decisions, and protecting the team from unnecessary bureaucracy
- Leading the planning, development and delivery of integrated PR and social media campaigns
- Translating client briefs into smart, distinctive creative responses and challenging thinking where needed
- Setting measurement frameworks and interpreting performance data to demonstrate impact, ROI and inform future activity
- Spotting risks and opportunities ahead of time, and steering campaigns accordingly
- Owning the commercial health and growth of client accounts
- Taking commercial ownership of accounts including forecasting, scoping, profitability and over-servicing
- Leading account and project management across multiple workstreams, balancing quality, time and budget
- Judging creative work on accuracy, strategic fit and effectiveness before it reaches the client
- Coordinating teams across the agency to deliver seamlessly
- Leading the integration of AI into how we plan, create and deliver work
- Setting the standard for confident, considered AI use across PR, social and content workflows
- Identifying where AI can add genuine value to client work; research, insight, planning, content, reporting and measurement
- Coaching and upskilling junior team members in practical AI tools and techniques
- Bringing AI thinking into client conversations, recommendations and new business
- Applying sharp judgement on quality, accuracy, ethics and brand fit when AI is involved
- Staying ahead of the curve on emerging AI tools, platforms and techniques relevant to our clients
- Shaping and strengthening our agency culture
- Collaborating with leads across the agency to deliver genuinely integrated solutions
- Playing a senior role in new business pitches, from insight through to presentation
- Line managing, coaching and developing junior team members
- Championing continuous learning, keeping the team ahead of emerging trends in PR, social, influencer and AI
- Sharing expertise across the agency through our internal learning programme
- Embodying and promoting our togetherness culture, vision, mission, values and behaviours
Knowledge, experience and skills needed
- Substantial agency-side experience in PR, social media and influencer marketing, with a track record of leading accounts
- Serious creative ambition and a track record of pushing for, selling in and delivering braver, more distinctive work
- Genuine curiosity about client businesses; able to talk fluently about commercial drivers, not just communications
- A progress-over-process mindset; bias for action, comfortable making calls and moving work forward
- Confident, hands-on experience integrating AI into PR, social and content workflows, with a clear point of view on where it adds value
- Proven ability to manage and grow senior client relationships
- Strong commercial acumen with experience owning account profitability
- Excellent communication, writing and presentation skills
- Strategic and creative thinker, able to shape ideas as well as critique them
- Experience across both B2B and B2C clients
- Established media relations experience and a working network of contacts
- Confidence, credibility and presence with senior clients, media and influencers
- Experience mentoring or line managing junior team members
- Highly organised, with the judgement to prioritise across multiple competing demands
- Committed to ongoing professional development and raising the bar for those around you
Senior PR & Social Lead - AI-Driven Growth & Strategy in Royal Leamington Spa employer: Cogent
Join a dynamic agency that champions creativity and innovation, where your expertise in PR and social media will be valued and nurtured. With a strong focus on employee growth, we offer opportunities for mentorship and continuous learning, all within a collaborative culture that embraces the integration of AI to drive impactful results. Located in a vibrant area, our workplace fosters a sense of community and encourages bold thinking, making it an ideal environment for those looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior PR & Social Lead - AI-Driven Growth & Strategy in Royal Leamington Spa
✨Tip Number 1
Get to know the company inside out! Research their clients, their market, and what makes them tick. This way, when you walk into that interview, you can show them you’re not just another candidate – you’re someone who genuinely understands their business.
✨Tip Number 2
Show off your creative side! Prepare a few bold ideas or strategies that could benefit the company. When they see your ambition and willingness to push boundaries, they'll know you're the right fit for their team.
✨Tip Number 3
Don’t just talk about AI – demonstrate it! Bring examples of how you've integrated AI into your previous work. This will not only showcase your expertise but also highlight your forward-thinking approach, which is exactly what they’re looking for.
✨Tip Number 4
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider knowledge and might even lead to a referral, making your application stand out even more.
We think you need these skills to ace Senior PR & Social Lead - AI-Driven Growth & Strategy in Royal Leamington Spa
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to really understand who we are and what we do. Tailor your application to show how your experience aligns with our clients' needs and the commercial objectives we aim to achieve.
Showcase Your Creativity:We love bold ideas! Don’t be afraid to let your creative ambition shine through in your application. Share examples of how you've pushed boundaries in your previous roles and how you can bring that same energy to our team.
Be Authentic:We value genuine connections, so let your personality come through in your writing. Share your passion for PR and social media, and don’t shy away from discussing your thoughts on AI's role in our industry.
Apply Through Our Website:Make sure to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Cogent
✨Know Your Clients Inside Out
Before the interview, dive deep into understanding the potential clients' businesses and their commercial objectives. Familiarise yourself with their audience and what keeps their leadership awake at night. This knowledge will help you demonstrate your genuine interest and ability to act as a trusted advisor.
✨Showcase Your Creative Ambition
Prepare examples of how you've pushed for braver, sharper work in your previous roles. Be ready to discuss specific campaigns where you refused to settle for average and how that led to impactful results. This will highlight your creative ambition and strategic thinking.
✨Be AI-Savvy
Since the role involves integrating AI into PR and social strategies, brush up on the latest AI tools and techniques relevant to the industry. Be prepared to discuss how you've used AI to enhance client work and provide insights into its ethical use in campaigns.
✨Demonstrate Strong Relationship Management Skills
Think of examples where you've successfully managed senior client relationships. Highlight your ability to influence stakeholders and grow accounts organically. This will show that you can operate as a strategic partner and are capable of building long-term relationships.
