At a Glance
- Tasks: Lead strategic client relationships and drive innovative PR and social campaigns.
- Company: Join a dynamic independent creative agency with a bold vision.
- Benefits: Competitive salary, professional development, and a vibrant team culture.
- Other info: Embrace a culture of continuous learning and creativity.
- Why this job: Make a real impact by pushing creative boundaries and integrating AI in your work.
- Qualifications: Proven experience in PR, social media, and strong client relationship skills.
The predicted salary is between 50000 - 65000 £ per year.
We're looking for an experienced senior practitioner who genuinely invests in understanding our clients' businesses, their commercial objectives and the audiences they need to reach. Someone with serious creative ambition; who refuses to settle for safe, average work and pushes their teams and clients towards braver, sharper, more distinctive thinking. Someone who believes in progress over process, who knows when to follow a framework and when to break one to get to a better outcome. You'll be fluent in how AI is reshaping PR, social and content, and confident leading its integration into the way we work. You'll bring the confidence, credibility and gravitas to operate as a trusted advisor to senior client stakeholders, media and influencers, and you'll thrive on building strategic, long-term client relationships and mentoring those around you.
Accountabilities
- Becoming a genuine expert in our clients' businesses, sectors and audiences
- Leading and growing strategic client relationships
- Driving the quality, ambition and impact of work delivered
- Owning the commercial health and growth of client accounts
- Leading the integration of AI into how we plan, create and deliver work
- Shaping and strengthening our agency culture
Role responsibilities
- Becoming a genuine expert in our clients' businesses, sectors and audiences
- Taking the time to learn how each client makes money, what success looks like for them and what keeps their leadership team awake at night
- Building a deep understanding of their audiences, the cultural context they sit within, and how that should shape PR and social activity
- Bringing sector insight, competitor intelligence and audience thinking into the room as a matter of course
- Using that understanding to challenge briefs constructively and recommend smarter, sharper solutions
- Leading and growing strategic client relationships
- Acting as the senior day-to-day lead for clients, working closely with the Head of Department and Account Director to set strategic direction
- Managing and influencing senior client stakeholders, operating as a trusted partner and strategic counsel
- Identifying opportunities to grow accounts organically through new ideas, services and thinking
- Driving the quality, ambition and impact of work delivered
- Setting a high creative bar; championing braver, sharper, more distinctive thinking and refusing to settle for safe defaults
- Selling ambitious work into clients with conviction and the strategic logic to back it up
- Championing progress over process; keeping work moving, making decisions, and protecting the team from unnecessary bureaucracy
- Leading the planning, development and delivery of integrated PR and social media campaigns
- Translating client briefs into smart, distinctive creative responses and challenging thinking where needed
- Setting measurement frameworks and interpreting performance data to demonstrate impact, ROI and inform future activity
- Spotting risks and opportunities ahead of time, and steering campaigns accordingly
- Owning the commercial health and growth of client accounts
- Taking commercial ownership of accounts including forecasting, scoping, profitability and over-servicing
- Leading account and project management across multiple workstreams, balancing quality, time and budget
- Judging creative work on accuracy, strategic fit and effectiveness before it reaches the client
- Coordinating teams across the agency to deliver seamlessly
- Leading the integration of AI into how we plan, create and deliver work
- Setting the standard for confident, considered AI use across PR, social and content workflows
- Identifying where AI can add genuine value to client work; research, insight, planning, content, reporting and measurement
- Coaching and upskilling junior team members in practical AI tools and techniques
- Bringing AI thinking into client conversations, recommendations and new business
- Applying sharp judgement on quality, accuracy, ethics and brand fit when AI is involved
- Staying ahead of the curve on emerging AI tools, platforms and techniques relevant to our clients
- Shaping and strengthening our agency culture
- Collaborating with leads across the agency to deliver genuinely integrated solutions
- Playing a senior role in new business pitches, from insight through to presentation
- Line managing, coaching and developing junior team members
- Championing continuous learning, keeping the team ahead of emerging trends in PR, social, influencer and AI
- Sharing expertise across the agency through our internal learning programme
- Embodying and promoting our togetherness culture, vision, mission, values and behaviours
Knowledge, experience and skills needed
- Substantial agency-side experience in PR, social media and influencer marketing, with a track record of leading accounts
- Serious creative ambition and a track record of pushing for, selling in and delivering braver, more distinctive work
- Genuine curiosity about client businesses; able to talk fluently about commercial drivers, not just communications
- A progress-over-process mindset; bias for action, comfortable making calls and moving work forward
- Confident, hands-on experience integrating AI into PR, social and content workflows, with a clear point of view on where it adds value
- Hands-on AI content creation experience (copy, image, video, audio) a strong bonus
- Proven ability to manage and grow senior client relationships
- Strong commercial acumen with experience owning account profitability
- Excellent communication, writing and presentation skills
- Strategic and creative thinker, able to shape ideas as well as critique them
- Experience across both B2B and B2C clients
- Established media relations experience and a working network of contacts
- Confidence, credibility and presence with senior clients, media and influencers
- Experience mentoring or line managing junior team members
- Highly organised, with the judgement to prioritise across multiple competing demands
- Committed to ongoing professional development and raising the bar for those around you
Poking beige in the eye. Cogent | Independent creative agency | Leamington Spa
Senior Account Manager Social & PR in Royal Leamington Spa employer: Cogent
Cogent is an exceptional employer that fosters a vibrant and innovative work culture in the heart of Leamington Spa. With a strong emphasis on creativity and professional growth, employees are encouraged to push boundaries and embrace new ideas, particularly in the integration of AI within PR and social media. The agency prioritises mentorship and continuous learning, ensuring that team members not only thrive in their roles but also contribute to shaping the future of the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Manager Social & PR in Royal Leamington Spa
✨Tip Number 1
Get to know the company inside out! Research their clients, projects, and industry trends. This will help you speak their language and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Attend industry events, connect with people on LinkedIn, and don’t be shy about reaching out to current employees. Building relationships can give you an edge when it comes to landing that job.
✨Tip Number 3
Show off your creative side! Prepare a portfolio or case studies that highlight your best work. Be ready to discuss how you've pushed boundaries and delivered distinctive results in past roles.
✨Tip Number 4
Don’t forget to follow up! After interviews, send a thank-you note expressing your appreciation for the opportunity. It’s a great way to reinforce your interest and keep you top of mind.
We think you need these skills to ace Senior Account Manager Social & PR in Royal Leamington Spa
Some tips for your application 🫡
Know Your Clients:Before you even start writing, take a moment to really understand our clients' businesses and what makes them tick. This will help you tailor your application to show how you can genuinely invest in their success.
Showcase Your Creativity:We want to see your creative ambition shine through! Don’t just stick to the usual formats; think outside the box and demonstrate how you push for braver, sharper ideas in your application.
Highlight Your AI Savvy:Since we’re all about integrating AI into our work, make sure to mention any experience you have with AI tools and how they’ve added value to your previous projects. We love seeing candidates who are ahead of the curve!
Keep It Personal and Engaging:Your application should reflect your personality. Use a conversational tone and let your passion for PR and social media come through. Remember, we’re looking for someone who can build strong relationships, so let that shine in your writing!
How to prepare for a job interview at Cogent
✨Know Your Clients Inside Out
Before the interview, dive deep into understanding the potential clients of the agency. Research their business models, recent news, and industry trends. This will not only show your genuine interest but also help you discuss how you can contribute to their commercial objectives.
✨Showcase Your Creative Ambition
Prepare examples of past work where you pushed for innovative solutions. Be ready to discuss how you challenged the status quo and delivered distinctive results. This will demonstrate your alignment with the agency's ethos of refusing to settle for average work.
✨Be AI-Savvy
Brush up on how AI is transforming PR and social media. Have specific examples of how you've integrated AI into your previous projects. This will highlight your forward-thinking approach and ability to leverage technology for better outcomes.
✨Demonstrate Relationship-Building Skills
Think of instances where you've successfully built and maintained strategic client relationships. Be prepared to discuss how you’ve acted as a trusted advisor and influenced senior stakeholders. This will showcase your capability to thrive in a client-facing role.
