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For Companies At a Glance
- Tasks: Drive brand growth and create engaging marketing strategies using Dynamics 365.
- Company: Join a forward-thinking company focused on sustainability and innovation.
- Benefits: Competitive salary, extra holiday, wellness programme, and career advancement opportunities.
- Why this job: Make a real impact in marketing while working with a dynamic team.
- Qualifications: Experience in digital marketing, email automation, and strong content creation skills.
- Other info: Be part of a 'Sunday Times Ones To Watch' group with excellent career growth.
The predicted salary is between 34000 - 51000 £ per year.
Overview
As a Senior Marketing Executive, you\’ll work closely with our clients leadership team to take ownership of the business marketing strategy, driving brand growth, generating demand, and showcasing our expertise in sustainability.
A key part of the role will involve leveraging Dynamics 365 for CRM, implementing email automation to support lead generation, and creating touchpoint campaigns that nurture customers throughout their journey. You\’ll be proactive, creative, and focused, with the drive to independently identify and execute opportunities for growth. You\’re a self-starter who takes ownership of projects, embraces challenges, and consistently aims to exceed expectations.
Role and Responsibilities
- Develop and execute a results-focused marketing strategy aligned with the mission and objectives.
- Create and implement an email automation strategy within Dynamics 365 to support lead generation and customer engagement, including mass email campaigns.
- Design a suite of touchpoint emails that guide customers seamlessly through their journey, enhancing their experience with the client.
- Develop and manage multi-channel campaigns, including digital, social media, email, and content marketing, to generate leads and raise brand awareness.
- Produce high-quality, engaging content, such as blogs, case studies, whitepapers, and social media posts.
- Work closely with the sales team to ensure alignment between marketing efforts and lead conversion goals.
- Manage the clients online presence, ensuring the website and social channels reflect our brand and are optimised for engagement.
- Ensure all internal systems, including Dynamics 365, are kept updated with accurate marketing and customer journey data.
The ideal candidate will have
- A confident communicator with a proven ability to generate compelling content and establish thought leadership across digital platforms and industry channels.
- Experience with email automation tools and CRM platforms, ideally Dynamics 365, with expertise in mass email marketing strategies.
- Strong digital marketing experience, including SEO, PPC, and social media management.
- Exceptional copywriting and content creation skills, with a focus on engaging and converting B2B audiences.
- Knowledge of marketing automation and customer journey mapping, ensuring smooth and effective customer engagement.
- Outstanding organisational skills, with the ability to manage multiple projects simultaneously and deliver results on time.
- A proven track record in a consultative marketing role, ideally within the SaaS or technology space, demonstrating success in driving demand and delivering measurable outcomes.
- Expertise in business social media platforms, particularly LinkedIn, and the ability to leverage them effectively for brand growth and engagement.
Package / Benefits
- £40,000 – £45,000 DOE
- Ability to purchase extra holiday
- 20 days holiday increasing by one day from the following holiday year to the maximum of five additional days over a five-year period, plus Bank Holidays
- Salary Sacrifice Pension scheme including Death In Service 2x annual salary and BUPA
- Simply Health
- Wellness programme (EAP) and Employee Discount Portal
- Enterprise Management Incentive (EMI)
- Opportunity to advance your career in a “Sunday Times Ones To Watch” group of companies
- Free Parking (subject to availability)
- Ability to join the Car Salary Sacrifice scheme
Equal Opportunities
Cogent Staffing is an equal opportunities recruiter, and we welcome applications from all suitably skilled or qualified applicants, regardless of their race, sex, disability, religion/beliefs, sexual orientation, or age.
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Senior Marketing Executive employer: Cogent Staffing
Contact Detail:
Cogent Staffing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work. Include case studies, campaigns you've managed, and any content you've created. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can leverage Dynamics 365 and email automation to drive results. Tailor your answers to show you understand their goals and how you can help achieve them.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make it happen together!
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Show Off Your Marketing Skills: When you're crafting your application, make sure to highlight your marketing expertise. Talk about your experience with email automation and CRM tools like Dynamics 365, as these are key for the role. We want to see how you've driven brand growth and generated demand in your previous positions!
Be Creative with Your Content: This role is all about engaging content, so don’t hold back! Share examples of your best work, whether it’s blogs, case studies, or social media posts. Show us how you can create compelling content that resonates with B2B audiences and drives results.
Tailor Your Application: Make sure your application speaks directly to the job description. Use similar language and focus on the skills and experiences that align with what we’re looking for. This shows us you’ve done your homework and are genuinely interested in the position.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy to do!
How to prepare for a job interview at Cogent Staffing
✨Know Your Marketing Strategy
Before the interview, make sure you understand the key components of a successful marketing strategy. Be ready to discuss how you would develop and execute a results-focused marketing plan that aligns with the company's mission and objectives.
✨Showcase Your CRM Skills
Since the role involves using Dynamics 365 for CRM, brush up on your knowledge of this platform. Prepare examples of how you've implemented email automation strategies in the past and how they supported lead generation and customer engagement.
✨Prepare Engaging Content Examples
Bring along samples of high-quality content you've created, such as blogs or case studies. Be prepared to discuss how your content has driven engagement and conversions, especially in B2B contexts.
✨Demonstrate Your Organisational Skills
The ability to manage multiple projects is crucial for this role. Think of specific instances where you've successfully juggled various tasks and delivered results on time. Highlight your organisational strategies and tools that help you stay on track.
