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- Tasks: Lead marketing strategies for two brands and manage integrated campaigns.
- Company: Dynamic company with a focus on growth and innovation.
- Benefits: Competitive salary, free onsite parking, and opportunities for team building.
- Why this job: Shape brand identities and drive impactful marketing initiatives.
- Qualifications: Proactive self-starter with experience in marketing and stakeholder management.
- Other info: Opportunity to build a scalable marketing team and grow your career.
The predicted salary is between 30000 - 40000 £ per year.
The Marketing Manager will lead the strategy and delivery of two distinct brands, owning the end-to-end marketing function. The ideal candidate is a proactive self-starter, ROI-driven, and confident in working with senior stakeholders and external partners. This role also offers the opportunity to build a scalable marketing team to support future growth.
Key Responsibilities:
- Collaborate with sales leadership to define brand objectives and develop integrated marketing plans across digital, print, and events.
- Lead cross-business strategic planning and execute go-to-market strategies for new brands, product launches, and vendor alignment.
- Manage and optimize brand websites, including SEO/SEM, content strategy, performance reporting, and key digital KPIs.
- Plan and execute multi-touch digital campaigns, leveraging vendor marketing funds to drive engagement, ROI, and sales growth.
- Lead and manage vendor-funded marketing programs, including co-funded campaigns, MDF administration, ROI reporting, and financial compliance.
- Develop strategic vendor partnerships and manage marketing budgets, providing regular performance and financial reporting to senior leadership.
- Own multichannel content strategy and campaign calendars, creating and editing marketing content across digital, PR, and internal communications.
Marketing Manager employer: Cogent Staffing
Contact Detail:
Cogent Staffing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world and let them know you're on the hunt for a Marketing Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past marketing campaigns, strategies, and results. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their marketing strategies and be ready to discuss how you can contribute to their growth. Tailor your answers to show how your experience aligns with their goals.
✨Tip Number 4
Don't forget to apply through our website! We make it easy for you to find and apply for the perfect Marketing Manager role. Plus, it shows you're genuinely interested in joining our team and helps us keep track of your application.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience with brand strategy, digital campaigns, and working with senior stakeholders. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in marketing and how you can contribute to our growth at StudySmarter.
Showcase Your ROI-Driven Mindset: Since we're looking for someone who's ROI-driven, make sure to include metrics and results from your previous marketing campaigns. We love numbers that tell a story about your impact!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can't wait to see what you bring to the table!
How to prepare for a job interview at Cogent Staffing
✨Know Your Brands Inside Out
Before the interview, make sure you thoroughly research the two distinct brands you'll be managing. Understand their target audiences, current marketing strategies, and any recent campaigns. This will not only show your enthusiasm but also help you discuss how you can enhance their marketing efforts.
✨Prepare for Strategic Discussions
Since this role involves collaborating with sales leadership and executing go-to-market strategies, be ready to discuss your past experiences in strategic planning. Think of specific examples where you've successfully led marketing initiatives or worked with senior stakeholders to achieve brand objectives.
✨Showcase Your Digital Savvy
Given the emphasis on digital campaigns and website management, brush up on your knowledge of SEO/SEM and performance reporting. Be prepared to share how you've optimised digital content in the past and the impact it had on engagement and ROI.
✨Demonstrate Financial Acumen
As the role involves managing marketing budgets and providing financial reporting, be ready to discuss your experience with budget management. Highlight any instances where you’ve successfully maximised vendor marketing funds or improved ROI through effective financial compliance.