Senior Marketing Executive in Burnley

As Senior Marketing Exec, you'll work closely with our clients' leadership team to take ownership of the business marketing strategy, driving brand growth, generating demand, and showcasing our expertise in sustainability. A key part of the role will involve leveraging Dynamics 365 for CRM, implementing email automation to support lead generation, and creating touch point campaigns that nurture customers throughout their journey.

Looking for a results-driven, hands-on marketing professional who thrives on delivering tangible outcomes. You'll be proactive, creative, and focused, with the drive to independently identify and execute opportunities for growth. You're a self-starter who takes ownership of projects, embraces challenges, and consistently aims to exceed expectations.

Package / Benefits

• £40,000 - £45,000 pa
• Ability to purchase extra holiday
• 20 days holiday increasing by one day from the following holiday year to the maximum of five additional days over a five-year period, plus Bank Holidays
• Salary Sacrifice Pension scheme
• Death In Service 2x annual salary
• BUPA
• Simply Health
• Wellness programme (EAP)
• Employee Discount Portal
• Enterprise Management Incentive (EMI)
• Opportunity to advance your career in a Sunday Times Ones To Watch group of companies
• Free Parking (subject to availability)
• Ability to join the Car Salary Sacrifice scheme

Role and Responsibilities

• Develop and execute a results-focused marketing strategy aligned with the mission and objectives.
• Create and implement an email automation strategy within Dynamics 365 to support lead generation and customer engagement, including mass email campaigns.
• Design a suite of touchpoint emails that guide customers seamlessly through their journey, enhancing their experience with the client.
• Develop and manage multi-channel campaigns, including digital, social media, email, and content marketing, to generate leads and raise brand awareness.
• Produce high-quality, engaging content, such as blogs, case studies, whitepapers, and social media posts.
• Work closely with the sales team to ensure alignment between marketing efforts and lead conversion goals.
• Manage the client's online presence, ensuring the website and social channels reflect our brand and are optimised for engagement.
• Ensure all internal systems, including Dynamics 365, are kept updated with accurate marketing and customer journey data.

The ideal candidate will have:

• A confident communicator with a proven ability to generate compelling content and establish thought leadership across digital platforms and industry channels.
• Experience with email automation tools and CRM platforms, ideally Dynamics 365, with expertise in mass email marketing strategies.
• Strong digital marketing experience, including SEO, PPC, and social media management.
• Exceptional copywriting and content creation skills, with a focus on engaging and converting B2B audiences.
• Knowledge of marketing automation and customer journey mapping, ensuring smooth and effective customer engagement.
• Outstanding organisational skills, with the ability to manage multiple projects simultaneously and deliver results on time.
• A proven track record in a consultative marketing role, ideally within the SaaS or technology space, demonstrating success in driving demand and delivering measurable outcomes.
• Expertise in business social media platforms, and the ability to leverage them effectively for brand growth and engagement.

At Cogent Staffing, we are committed to ethical recruitment practices and fostering an inclusive workplace. We actively encourage applications from all qualified candidates, regardless of race, gender, disability, religion or belief, sexual orientation, age, or any other characteristic protected by law. We believe that diversity enriches our teams and enhances our ability to serve our clients effectively. We ensure that our recruitment processes are fair, transparent, and free from bias, promoting equal opportunities for all applicants.