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For Companies At a Glance
- Tasks: Drive market adoption and execute marketing strategies in Germany for innovative access control solutions.
- Company: Join Intratone, a leader in wireless intercom technology with a focus on innovation.
- Benefits: Enjoy a competitive salary, performance bonuses, health benefits, and travel allowances.
- Other info: Collaborate with a dynamic European team and contribute to exciting cross-market initiatives.
- Why this job: Make a real impact in a growing international company while working autonomously.
- Qualifications: Fluent German speaker with 8+ years in B2B marketing and strong analytical skills.
The predicted salary is between 50000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
About Intratone
Intratone is specialised in wireless intercom and access control solutions for collective housing. Our Intratone GSM technology provides simple, cloud-based systems that enable fast installation, real-time remote management and improved security. Its solutions are designed to make life easier for residents. Intratone operates internationally, including through a dedicated team in the UK, and is part of Cogelec, an international specialist in connected access control solutions. Driven by innovation and customer satisfaction, we are looking for future talents to support the growth of the brand.
Your Key Responsibilities
As part of Intratone's European growth strategy, we are building a lean and scalable marketing organisation structured around a central hub in London. The Senior Marketing Executive - Germany is responsible for activating and executing the European go-to-market strategy within the German market. The role focuses on driving market adoption, delivering local activations, and continuously improving performance through strong market insight. Working closely with the Product Marketing Manager and the wider European marketing team, this role ensures that centrally defined strategies are executed effectively and generate measurable impact in Germany.
- Market Activation & Local Execution (Germany)
- Execute the European go-to-market strategy within the German market
- Deploy campaigns, content and activation plans locally
- Adapt central assets using the 80/20 model (central frameworks + local optimisation)
- Support local marketing initiatives, including events and field activations, as needed
- Product Adoption & Market Performance
- Drive adoption of Intratone solutions across the German market
- Identify and address barriers to awareness, onboarding and usage
- Ensure local activations support scalable and sustainable adoption
- Competitive Intelligence & Market Insights
- Monitor competitors, market trends and local dynamics
- Identify customer expectations, gaps in the offering and challenges to adoption
- Structure and share insights with central teams to support continuous improvement
- Opportunity & Gap Identification
- Identify growth opportunities, new use cases and improvement areas
- Highlight gaps between market needs and current positioning or offering
- Contribute to strengthening product-market fit and go-to-market effectiveness
- Best Practices Identification & Scaling
- Identify high-performing activations, messages and segments in Germany
- Share best practices with the European team to support replication across markets
- Partner & Ecosystem Activation
- Support engagement with installers, distributors and key partners
- Contribute to local training sessions, product demonstrations and partner initiatives
- Strengthen relationships across the German ecosystem
- Contribution to the European Marketing Hub
- Act as an active member of the European marketing hub
- Collaborate closely with: Product Marketing Manager (strategy & frameworks), Blueprint market (Netherlands), UK and other European markets (ROW)
- Contribute to cross-market initiatives and ongoing optimisation of the European model
What We're Looking For
- Native or fluent German speaker
- 8+ years' experience in B2B, product-led or channel-driven environments
- Strong understanding of market dynamics and customer needs
- Experience in technical or product-driven environments (SaaS, proptech, access control, electrical solutions, etc.)
We're Looking for Someone Who
- Is comfortable working with a high level of autonomy and accountability
- Can connect product capabilities, market reality and customer needs
- Identifies problems and proposes solutions - not just executes tasks
- Takes strong ownership of market performance and product adoption
Key Competencies
- Market understanding & analytical thinking
- Strong execution skills
- Product and solution awareness
- Communication & stakeholder engagement
- Autonomy and adaptability
Working Conditions & Benefits
- Fixed salary + performance-based bonus
- Travel allowance
- Health benefits package
- Willing to travel (~30%) across Germany, France and other European countries when required
Recruitment Process
- Initial interview with the HR team based in France
- Interview with the Head of International Marketing
- Potential meetings with team members
- Practical case study or technical assessment
Senior Marketing Executive F/H employer: Cogelec
Contact Detail:
Cogelec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive F/H
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your skills can help them achieve their goals. Show them you’re not just another candidate, but someone who truly gets what they do.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine in front of the hiring team.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. It shows your enthusiasm for the role and gives you another chance to reiterate why you’re the perfect fit.
We think you need these skills to ace Senior Marketing Executive F/H
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Executive role. Highlight your experience in B2B environments and any relevant technical knowledge. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing and how you can drive market adoption for Intratone's solutions. Let us know what makes you the perfect fit!
Showcase Your Market Insights: We love candidates who understand market dynamics. In your application, share any insights you've gained from previous roles that could help us improve our strategies in Germany. We’re all about innovation!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Cogelec
✨Know Your Market
Before the interview, dive deep into the German market dynamics and Intratone's position within it. Understand the competitive landscape and be ready to discuss how you can drive market adoption and improve performance based on your insights.
✨Showcase Your Experience
With 8+ years in B2B or product-led environments, prepare specific examples of your past successes. Highlight how you've activated local marketing initiatives or driven product adoption in similar technical fields, showcasing your ability to connect product capabilities with customer needs.
✨Be Ready for Problem-Solving
Expect questions that assess your analytical thinking and problem-solving skills. Think of scenarios where you've identified barriers to market performance and how you proposed effective solutions. This will demonstrate your proactive approach and ownership of results.
✨Engage with Stakeholders
Prepare to discuss how you've successfully engaged with various stakeholders in previous roles. Whether it's installers, distributors, or internal teams, show that you can build strong relationships and contribute to collaborative efforts, which is crucial for this role.