At a Glance
- Tasks: Drive go-to-market strategies and create impactful marketing frameworks across Europe.
- Company: Join a dynamic team at Intratone, focused on innovative growth.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative environment with a focus on continuous improvement and market feedback.
- Why this job: Be at the forefront of product marketing and shape strategies that make a difference.
- Qualifications: Experience in marketing strategy and strong communication skills.
The predicted salary is between 51750 - 63250 £ per year.
As part of Intratone’s European growth strategy, we are building a lean, scalable marketing organisation structured around a central hub in London. The Product Marketing Manager (PMM) is responsible for structuring and driving the European go‑to‑market engine. The role focuses on clarifying value propositions, building reusable go‑to‑market frameworks, and ensuring consistent, high‑quality execution across markets. Sitting at the intersection of product, marketing and local teams, the PMM turns strategy into clear, actionable tools and continuously improves them through structured market feedback.
Key Responsibilities
- Value Proposition & Messaging
- Define and maintain clear value propositions aligned with market needs
- Build a consistent European messaging framework
- Go‑to‑Market Strategy
- Structure the European go‑to‑market model
- Define or adapt segmentation, customer journeys and funnel logic
- Ensure consistency and scalability across markets
- Product Launch Excellence
- Create and manage launch frameworks (playbooks, readiness checklists, activation guidelines)
- Equip local teams for effective and consistent launches
- Scalable Content & Activation (80/20)
- Develop central marketing kits with room for local adaptation
- Deliver core assets: messaging, sales enablement, campaigns and training
- Product–Market Interface
- Act as the bridge between product teams and local markets
- Structure and integrate market feedback into product and GTM evolution
- Ensure alignment between product capabilities and market expectations
- Competitive Intelligence
- Monitor competitors across European markets
- Build clear competitive positioning and actionable insights
- Performance & KPIs
- Define and track key European performance indicators
- Contribute to dashboards and reporting
- Cross‑Market Alignment
- Coordinate between the London hub and European markets (UK, Germany, Netherlands, ROW)
- Work closely with the Netherlands as a blueprint market to scale best practices
- Balance central consistency with strong local execution
Product Marketing Manager F/M employer: Cogelec
Intratone is an exceptional employer that fosters a dynamic and collaborative work culture, particularly within its London hub. As a Product Marketing Manager, you will benefit from a supportive environment that prioritises employee growth through continuous learning and development opportunities, while also being part of a strategic initiative that drives European expansion. With a focus on innovation and teamwork, Intratone offers a unique chance to make a meaningful impact in the marketing landscape across diverse markets.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager F/M
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cogelec and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cogelec are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cogelec on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cogelec. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager F/M
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cogelec. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cogelec:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cogelec’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cogelec
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cogelec will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cogelec, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
