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For Companies At a Glance
- Tasks: Drive market adoption and execute marketing strategies in Germany for innovative tech solutions.
- Company: Join Intratone, a leader in wireless intercom and access control solutions.
- Benefits: Enjoy a competitive salary, performance bonuses, health benefits, and travel opportunities.
- Other info: Collaborative environment with opportunities for autonomy and professional growth.
- Why this job: Make a real impact in a growing international company focused on innovation and customer satisfaction.
- Qualifications: Fluent German speaker with 8+ years in B2B marketing and strong analytical skills.
The predicted salary is between 50000 - 60000 ÂŁ per year.
About Intratone
Intratone is specialised in wireless intercom and access control solutions for collective housing. Our Intratone GSM technology provides simple, cloud‑based systems that enable fast installation, real‑time remote management and improved security. Its solutions are designed to make life easier for residents. Intratone operates internationally, including through a dedicated team in the UK, and is part of Cogelec, an international specialist in connected access control solutions. Driven by innovation and customer satisfaction, we are looking for future talents to support the growth of the brand.
Your Key Responsibilities
- Market Activation & Local Execution (Germany)
- Execute the European go‑to‑market strategy within the German market
- Deploy campaigns, content and activation plans locally
- Adapt central assets using the 80/20 model (central frameworks + local optimisation)
- Support local marketing initiatives, including events and field activations, as needed
- Product Adoption & Market Performance
- Drive adoption of Intratone solutions across the German market
- Identify and address barriers to awareness, onboarding and usage
- Ensure local activations support scalable and sustainable adoption
- Competitive Intelligence & Market Insights
- Monitor competitors, market trends and local dynamics
- Identify customer expectations, gaps in the offering and challenges to adoption
- Structure and share insights with central teams to support continuous improvement
- Opportunity & Gap Identification
- Identify growth opportunities, new use cases and improvement areas
- Highlight gaps between market needs and current positioning or offering
- Contribute to strengthening product‑market fit and go‑to‑market effectiveness
- Best Practices Identification & Scaling
- Identify high‑performing activations, messages and segments in Germany
- Share best practices with the European team to support replication across markets
- Partner & Ecosystem Activation
- Support engagement with installers, distributors and key partners
- Contribute to local training sessions, product demonstrations and partner initiatives
- Strengthen relationships across the German ecosystem
- Contribution to the European Marketing Hub
- Act as an active member of the European marketing hub
- Collaborate closely with Product Marketing Manager (strategy & frameworks), Blueprint market (Netherlands), UK and other European markets (ROW)
- Contribute to cross‑market initiatives and ongoing optimisation of the European model
What We’re Looking For
- Native or fluent German speaker
- 8+ years’ experience in B2B, product‑led or channel‑driven environments
- Strong understanding of market dynamics and customer needs
- Experience in technical or product‑driven environments (SaaS, proptech, access control, electrical solutions, etc.)
We’re Looking for Someone Who
- Is comfortable working with a high level of autonomy and accountability
- Can connect product capabilities, market reality and customer needs
- Identifies problems and proposes solutions — not just executes tasks
- Takes strong ownership of market performance and product adoption
Key Competencies
- Market understanding & analytical thinking
- Strong execution skills
- Product and solution awareness
- Communication & stakeholder engagement
- Autonomy and adaptability
Working Conditions & Benefits
- Fixed salary + performance‑based bonus
- Travel allowance
- Health benefits package
- Willing to travel (~30%) across Germany, France and other European countries, when required
Recruitment Process
- Initial interview with the HR team based in France
- Interview with the Head of International Marketing
- Potential meetings with team members
- Practical case study or technical assessment
Required languages
- German - Level Bilingual
- English - Level Bilingual
Senior Marketing Executive F/M in London employer: Cogelec
Contact Detail:
Cogelec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive F/M in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand Intratone's market position and be ready to discuss how your skills can drive their growth in Germany. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your experience and how it aligns with the role of Senior Marketing Executive. Highlight your understanding of market dynamics and customer needs to stand out from the crowd.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the team at Intratone.
We think you need these skills to ace Senior Marketing Executive F/M in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Executive. Highlight your experience in B2B environments and any relevant technical knowledge, especially in SaaS or access control solutions. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing in the tech space and how you can drive market adoption in Germany. Be sure to mention any specific campaigns you've executed that had measurable success.
Showcase Your Market Insights: We love candidates who understand market dynamics! In your application, share any insights you've gathered from previous roles about customer needs or competitive landscapes. This will show us you’re not just a doer, but a thinker too.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Cogelec
✨Know Your Market
Before the interview, dive deep into the German market dynamics and Intratone's position within it. Understand the competitive landscape and be ready to discuss how you can drive market adoption and improve performance based on your insights.
✨Showcase Your Experience
With 8+ years in B2B or product-led environments, prepare specific examples of your past successes. Highlight campaigns you've executed, challenges you've overcome, and how your actions led to measurable results in similar roles.
✨Connect with the Product
Familiarise yourself with Intratone's solutions and their benefits. Be prepared to discuss how you would adapt central marketing strategies for local execution, using the 80/20 model to optimise assets for the German market.
✨Engage with Stakeholders
Demonstrate your communication skills by discussing how you've engaged with various stakeholders in previous roles. Share examples of how you've built relationships with partners, installers, and distributors to enhance product adoption and market performance.