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About Intratone
Intratone is specialised in wireless intercom and access control solutions for collective housing. Our Intratone GSM technology provides simple, cloud-based systems that enable fast installation, real-time remote management and improved security. Its solutions are designed to make life easier for residents. Intratone operates internationally, including through a dedicated team in the UK, and is part of Cogelec, an international specialist in connected access control solutions. Driven by innovation and customer satisfaction, we are looking for future talents to support the growth of the brand.
Your Key Responsibilities
As part of Intratone's European growth strategy, we are building a lean and scalable marketing organisation structured around a central hub in London. The Senior Marketing Executive - Germany is responsible for activating and executing the European go-to-market strategy within the German market. The role focuses on driving market adoption, delivering local activations, and continuously improving performance through strong market insight. Working closely with the Product Marketing Manager and the wider European marketing team, this role ensures that centrally defined strategies are executed effectively and generate measurable impact in Germany.
- Market Activation & Local Execution (Germany)
- Execute the European go-to-market strategy within the German market
- Deploy campaigns, content and activation plans locally
- Adapt central assets using the 80/20 model (central frameworks + local optimisation)
- Support local marketing initiatives, including events and field activations, as needed
- Product Adoption & Market Performance
- Drive adoption of Intratone solutions across the German market
- Identify and address barriers to awareness, onboarding and usage
- Ensure local activations support scalable and sustainable adoption
- Competitive Intelligence & Market Insights
- Monitor competitors, market trends and local dynamics
- Identify customer expectations, gaps in the offering and challenges to adoption
- Structure and share insights with central teams to support continuous improvement
- Opportunity & Gap Identification
- Identify growth opportunities, new use cases and improvement areas
- Highlight gaps between market needs and current positioning or offering
- Contribute to strengthening product-market fit and go-to-market effectiveness
- Best Practices Identification & Scaling
- Identify high-performing activations, messages and segments in Germany
- Share best practices with the European team to support replication across markets
- Partner & Ecosystem Activation
- Support engagement with installers, distributors and key partners
- Contribute to local training sessions, product demonstrations and partner initiatives
- Strengthen relationships across the German ecosystem
- Contribution to the European Marketing Hub
- Act as an active member of the European marketing hub
- Collaborate closely with: Product Marketing Manager (strategy & frameworks), Blueprint market (Netherlands), UK and other European markets (ROW)
- Contribute to cross-market initiatives and ongoing optimisation of the European model
What We're Looking For
- Native or fluent German speaker
- 8+ years' experience in B2B, product-led or channel-driven environments
- Strong understanding of market dynamics and customer needs
- Experience in technical or product-driven environments (SaaS, proptech, access control, electrical solutions, etc.)
We're Looking for Someone Who
- Is comfortable working with a high level of autonomy and accountability
- Can connect product capabilities, market reality and customer needs
- Identifies problems and proposes solutions - not just executes tasks
- Takes strong ownership of market performance and product adoption
Key Competencies
- Market understanding & analytical thinking
- Strong execution skills
- Product and solution awareness
- Communication & stakeholder engagement
- Autonomy and adaptability
Working Conditions & Benefits
- Fixed salary + performance-based bonus
- Travel allowance
- Health benefits package
- Willing to travel (~30%) across Germany, France and other European countries when required
Recruitment Process
- Initial interview with the HR team based in France
- Interview with the Head of International Marketing
- Potential meetings with team members
- Practical case study or technical assessment
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive F/H in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cogelec and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cogelec are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cogelec on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cogelec. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cogelec. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cogelec:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cogelec’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cogelec
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cogelec will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cogelec, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
