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- Tasks: Drive innovative marketing strategies and launch exciting products across Europe.
- Company: Join a leading tech company revolutionising access control solutions.
- Benefits: Enjoy a competitive salary, performance bonuses, health benefits, and hybrid working.
- Other info: Collaborate with diverse teams and enjoy excellent career growth opportunities.
- Why this job: Be at the forefront of product marketing in a dynamic, international environment.
- Qualifications: 5 years in product marketing with strong B2B experience, ideally in tech.
The predicted salary is between 60000 - 75000 £ per year.
About Intratone
Intratone is specialised in wireless intercom and access control solutions for collective housing. Our Intratone GSM technology provides simple, cloud‑based systems that enable fast installation, real‑time remote management and improved security. Its solutions are designed to make life easier for residents. Intratone operates internationally, including through a dedicated team in the UK, and is part of Cogelec, an international specialist in connected access control solutions. Driven by innovation and customer satisfaction, we are looking for future talents to support the growth of the brand.
Your Key Responsibilities
- Value Proposition & Messaging
- Define and maintain clear value propositions aligned with market needs
- Build a consistent European messaging framework
- Go‑to‑Market Strategy
- Structure the European go‑to‑market model
- Define or adapt segmentation, customer journeys and funnel logic
- Ensure consistency and scalability across markets
- Product Launch Excellence
- Create and manage launch frameworks (playbooks, readiness checklists, activation guidelines)
- Equip local teams for effective and consistent launches
- Scalable Content & Activation (80/20)
- Develop central marketing kits with room for local adaptation
- Deliver core assets: messaging, sales enablement, campaigns and training
- Product–Market Interface
- Act as the bridge between product teams and local markets
- Structure and integrate market feedback into product and GTM evolution
- Ensure alignment between product capabilities and market expectations
- Competitive Intelligence
- Monitor competitors across European markets
- Build clear competitive positioning and actionable insights
- Performance & KPIs
- Define and track key European performance indicators
- Contribute to dashboards and reporting
- Cross‑Market Alignment
- Coordinate between the London hub and European markets (UK, Germany, Netherlands, ROW)
- Work closely with the Netherlands as a blueprint market to scale best practices
- Balance central consistency with strong local execution
What We’re Looking For
- 5 years’ experience in Product Marketing, Go‑to‑Market or similar roles
- Strong B2B background, ideally in tech, SaaS, proptech or access control
- Proven experience building and scaling go‑to‑market frameworks
- Strong strategic and analytical mindset
- Experience working across multiple markets or regions
- Comfortable in lean organisations with high ownership
- Fluent English required; French strongly preferred
We’re Looking for Someone Who
- Can simplify complex topics into clear, usable frameworks
- Thinks in systems rather than one‑off initiatives
- Knows how to structure what works and scale it
- Collaborates effectively across teams without relying on hierarchy
Key Competencies
- Go‑to‑market strategy & structuring
- Value proposition & messaging
- Cross‑functional collaboration
- Analytical thinking
- Ability to turn complexity into clarity
Working Conditions & Benefits
- Fixed salary + performance‑based bonus
- Travel allowance
- Health benefits package
- Hybrid working model: 2–3 days per week in the office
Recruitment Process
- Initial interview with the HR team based in France
- Interview with the Head of International Marketing
- Potential meetings with team members
- Practical case study or technical assessment
Required languages
- English - Level Bilingual
- French - Level advanced
Product Marketing Manager F/M in London employer: Cogelec
Contact Detail:
Cogelec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager F/M in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their value propositions and think about how your skills can help them achieve their goals. This will show you're genuinely interested and ready to contribute.
✨Tip Number 3
Practice your pitch! Be ready to explain your experience and how it aligns with the role of Product Marketing Manager. Keep it concise and focus on how you can add value to their go-to-market strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Intratone.
We think you need these skills to ace Product Marketing Manager F/M in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Product Marketing Manager. Highlight your experience in B2B, tech, and go-to-market strategies. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about product marketing and how you can contribute to Intratone's growth. Keep it engaging and relevant to the job description.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've successfully built and scaled go-to-market frameworks in previous roles. We love numbers!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us. Let’s get started on this journey together!
How to prepare for a job interview at Cogelec
✨Know Your Value Propositions
Before the interview, make sure you understand Intratone's value propositions and how they align with market needs. Be ready to discuss how you can contribute to building a consistent messaging framework that resonates across different European markets.
✨Showcase Your Go-to-Market Experience
Prepare specific examples from your past roles where you've successfully structured go-to-market strategies. Highlight your experience in scaling frameworks and how you’ve adapted them for different regions or markets.
✨Demonstrate Analytical Thinking
Be prepared to discuss how you approach competitive intelligence and performance tracking. Bring examples of how you've used data to inform marketing decisions and improve product-market fit.
✨Emphasise Cross-Functional Collaboration
Intratone values collaboration across teams, so share experiences where you've worked effectively with product teams and local markets. Discuss how you ensure alignment and integrate feedback into your strategies.