At a Glance
- Tasks: Drive product marketing strategies and create impactful go-to-market frameworks across Europe.
- Company: Join Intratone, a leader in innovative wireless intercom and access control solutions.
- Benefits: Enjoy a competitive salary, performance bonuses, health benefits, and a hybrid work model.
- Other info: Collaborative culture with opportunities for growth and travel across Europe.
- Why this job: Make a real impact by shaping marketing strategies for cutting-edge technology in a dynamic environment.
- Qualifications: 5 years in product marketing with a strong B2B background, ideally in tech or SaaS.
The predicted salary is between 60000 - 75000 £ per year.
Intratone is specialised in wireless intercom and access control solutions for collective housing. With our GSM technology, we provide simple cloud‑based systems that enable fast installation, real‑time remote management and improved security. Our solutions are designed to make life easier for residents. Intratone operates internationally, including a dedicated team in the UK, and is part of Cogelec, an international specialist in connected access control solutions. We are looking for future talents to support the growth of the brand.
Role Overview
The Product Marketing Manager (PMM) is responsible for structuring and driving the European go‑to‑market engine. The role focuses on clarifying value propositions, building reusable go‑to‑market frameworks, and ensuring consistent, high‑quality execution across markets. Sitting at the intersection of product, marketing and local teams, the PMM turns strategy into clear, actionable tools and continuously improves them through structured market feedback.
Key Responsibilities
- Define and maintain clear value propositions aligned with market needs.
- Build a consistent European messaging framework and structure the go‑to‑market model.
- Define or adapt segmentation, customer journeys and funnel logic.
- Ensure consistency and scalability across markets.
- Create and manage launch frameworks (playbooks, readiness checklists, activation guidelines).
- Equip local teams for effective and consistent launches.
- Develop central marketing kits with room for local adaptation.
- Deliver core assets: messaging, sales enablement, campaigns and training.
- Act as the bridge between product teams and local markets.
- Structure and integrate market feedback into product and GTM evolution.
- Ensure alignment between product capabilities and market expectations.
- Monitor competitors across European markets.
- Build clear competitive positioning and actionable insights.
- Define and track key European performance indicators.
- Contribute to dashboards and reporting.
- Coordinate between the London hub and European markets (UK, Germany, Netherlands, ROW).
- Work closely with the Netherlands as a blueprint market to scale best practices.
- Balance central consistency with strong local execution.
Qualifications
- 5 years’ experience in Product Marketing, Go‑to‑Market or similar roles.
- Strong B2B background, ideally in tech, SaaS, proptech or access control.
- Proven experience building and scaling go‑to‑market frameworks.
- Strong strategic and analytical mindset.
- Experience working across multiple markets or regions.
- Comfortable in lean organisations with high ownership.
- Fluent English required; French strongly preferred.
Desired Skills
- Can simplify complex topics into clear, usable frameworks.
- Think in systems rather than one‑off initiatives.
- Know how to structure what works and scale it.
- Collaborate effectively across teams without relying on hierarchy.
- Analytical thinking.
- Ability to turn complexity into clarity.
Working Conditions & Benefits
- Fixed salary + performance‑based bonus.
- Travel allowance.
- Health benefits package.
- Hybrid working model: 2–3 days per week in the office.
Location & Contract
- Permanent full‑time contract in London.
Product Marketing Manager F/M employer: Cogelec Mortagne
Intratone is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Product Marketing Manager role based in London. With a strong focus on employee growth and development, we offer a hybrid working model that promotes work-life balance, alongside competitive benefits such as a performance-based bonus and health package. Join us to be part of a forward-thinking team dedicated to enhancing security solutions across Europe, where your contributions will directly impact our mission to simplify life for residents.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager F/M
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their value propositions and think about how your skills can help them achieve their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Product Marketing Manager. Highlight your ability to build go-to-market frameworks and your strategic mindset.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Product Marketing Manager F/M
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Product Marketing Manager. Highlight your experience in building go-to-market frameworks and any relevant B2B background, especially in tech or SaaS. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about product marketing and how you can contribute to our mission at Intratone. Be sure to mention specific examples from your past that demonstrate your strategic mindset.
Showcase Your Analytical Skills:Since this role requires a strong analytical mindset, don’t shy away from sharing examples of how you've used data to drive decisions in previous roles. We love seeing how you turn complexity into clarity, so make it clear!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Cogelec Mortagne
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Intratone's products and their unique selling points. Familiarise yourself with the wireless intercom and access control solutions, as well as the GSM technology they use. This will help you articulate how your experience aligns with their offerings.
✨Showcase Your Go-to-Market Experience
Be prepared to discuss your previous experience in building and scaling go-to-market frameworks. Have specific examples ready that demonstrate your strategic thinking and analytical skills. Highlight how you've successfully adapted messaging for different markets, as this is crucial for the role.
✨Demonstrate Cross-Functional Collaboration
Since the role requires working closely with product teams and local markets, share examples of how you've effectively collaborated across teams in the past. Emphasise your ability to bridge gaps and ensure alignment between different stakeholders, showcasing your teamwork skills.
✨Prepare for Market Insights Discussion
Research the competitive landscape in the European markets where Intratone operates. Be ready to discuss key competitors and how you would position Intratone's products against them. This shows that you're not only interested in the role but also proactive about understanding the market dynamics.
