At a Glance
- Tasks: Create and execute innovative marketing campaigns while managing digital content and analytics.
- Company: Join Coffey, a leading engineering firm passionate about quality and innovation.
- Benefits: Enjoy competitive pay, ongoing training, and opportunities for career progression.
- Other info: Collaborative culture with exposure to senior stakeholders and industry events.
- Why this job: Make an impact in a dynamic environment while working on exciting projects across the UK.
- Qualifications: Degree in Marketing and at least 2 years of relevant experience required.
The predicted salary is between 30000 - 40000 £ per year.
This role offers an excellent opportunity for an experienced Marketing Executive with a minimum of 2 years’ relevant experience to progress their career within a multidisciplinary engineering and infrastructure organisation operating across the UK and Ireland. The Marketing Executive will support Coffey’s water, energy, transport, and civil engineering businesses in the UK, alongside Coftec’s water treatment solutions. Working closely with the Marketing Manager and wider business stakeholders, the role requires a marketing professional who can operate with a high degree of independence, manage multiple priorities, and contribute effectively within a technically complex environment. The role requires regular travel to project sites, offices, and industry events across the UK.
Key Responsibilities:
- Campaign Planning and Execution
- Support the development and delivery of integrated marketing campaigns.
- Execute multi-channel campaigns including content, social, email, and paid activity.
- Track campaign performance using CRM and analytics tools.
- Content Creation and Brand Development
- Create high quality marketing content including case studies, articles, and social content.
- Translate technical information into clear, engaging content.
- Ensure compliance with brand guidelines.
- Digital Marketing Management
- Manage website and social media content.
- Support email marketing campaigns.
- Optimise digital performance.
- Analytics, Reporting, and Insights
- Monitor performance and track KPIs.
- Conduct market and competitor research.
- Sales and Business Support
- Supporting generation and proposals.
- Maintain CRM data.
- Events and Industry Engagement
- Support events, conferences, and exhibitions.
- Prepare marketing materials.
- Marketing Operations and Administration
- Support purchase orders and budgets.
- Assist with sponsorship programme administration.
Essential Criteria:
- Degree in Marketing or marketing related discipline.
- Minimum 2 years’ experience.
- Strong digital and content marketing experience.
- Experience with CRM and analytics tools.
Desirable Criteria:
- SEO and PPC knowledge.
- Design or video editing skills.
Behavioural Competencies:
- Collaborative and professional.
- Organised and proactive.
Development and Progression:
- Ongoing mentoring and training.
- Opportunity to further develop sector specific marketing expertise.
- Exposure to senior stakeholders across UK operations.
- Access to training and development to support progression within the role and the wider business.
About us: Coffey is a water infrastructure and civil engineering specialist operating in every major construction sector throughout Ireland and the UK. Passionate about quality and efficiency, this passion drives our belief in delivering projects with the best workforce. The hallmarks of our work are innovative solutions, engineering ingenuity, professional construction management and the highest level of safety and quality. We pride ourselves in nurturing an environment that empowers critical thinking, creative problem-solving, customer focus, efficiency and flexibility. Coffey values are at the heart of everything we do – Do the right thing, Do it better, Do it together.
Marketing Executive in Reading employer: Coffey
Coffey is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for a Marketing Executive to thrive. With a strong commitment to employee development, you will have access to ongoing training and mentorship, enabling you to enhance your marketing expertise while working on impactful projects across the UK and Ireland. The company values integrity and teamwork, ensuring that you are part of a supportive environment where your contributions are recognised and valued.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Reading
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, content pieces, and any analytics reports you've worked on. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its projects. Understand their values and how they align with your own. Be ready to discuss how your experience in digital marketing and campaign execution can contribute to their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Executive in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Executive role. Highlight your relevant experience, especially in digital and content marketing, and don’t forget to mention any CRM and analytics tools you’ve used. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about marketing and how your experience makes you a great fit for our team. Be sure to mention specific campaigns or projects you've worked on that relate to the role.
Showcase Your Creativity:As a Marketing Executive, creativity is key! Include examples of your work, like case studies or social media posts, that demonstrate your ability to create engaging content. We love seeing how you can translate technical info into something exciting!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us. Let’s get started on this journey together!
How to prepare for a job interview at Coffey
✨Know Your Stuff
Make sure you brush up on the company’s projects and values. Understand their work in water, energy, transport, and civil engineering. This will help you connect your experience to what they do and show that you're genuinely interested.
✨Showcase Your Campaign Skills
Prepare examples of successful marketing campaigns you've executed. Be ready to discuss how you tracked performance using CRM and analytics tools. Highlight your ability to manage multiple priorities and how you can bring that to their team.
✨Content is King
Since the role involves creating high-quality marketing content, think of a few pieces you've worked on that translate technical information into engaging content. Bring these examples to the interview to demonstrate your writing skills and creativity.
✨Be Ready for Questions
Expect questions about your digital marketing experience, especially with SEO and PPC. If you have any design or video editing skills, be prepared to discuss how these can enhance their marketing efforts. Show them you’re proactive and organised!
