Sales Business Development Representative in City of London

Grow Your Sales Career with Cofense! Join our newly formed Global BDR team at Cofense and work alongside a top‑tier global sales and marketing organization, with a collaborative environment and strong opportunities for growth and development.

Location: UK, Remote (must be based in the UK region)

Perks: Remote, Telecom Bonus, Healthcare & Employee Appreciation Days

Ideal candidates will have:

• 1-2 years prior in BDR, SDR, inside sales, lead development, or similar pipeline-generation roles (cyber-security or IT, SaaS experience preferred but not required)

The Business Development Representative will be responsible for identifying net new business, qualifying inbound leads in a timely manner, as well as creating a plan, and executing with a high volume of activity to convert prospects into meetings for our direct Sales teams.

Essential Duties/Responsibilities:

• Execute outbound prospecting strategies while effectively managing and qualifying inbound leads
• Vet and qualify marketing-generated leads to ensure alignment with ideal customer profiles
• Conduct account and contact research to personalize outreach and improve engagement
• Generate high-quality, sales-accepted opportunities within Salesforce
• Consistently meet or exceed monthly and quarterly pipeline generation targets
• Engage prospects to uncover business needs and position Cofense solutions effectively
• Maintain accurate and up-to-date activity tracking in CRM systems
• Collaborate closely with Sales and Marketing to optimize lead quality and conversion
• Provide ongoing feedback on prospect objections, market trends, and campaign effectiveness
• Other duties as assigned.

Knowledge, Skills and Abilities Required:

• ~1-2 years prior in BDR, SDR, inside sales, lead development, or similar pipeline-generation roles. Lead generation experience (cyber-security experience preferred, but not required)
• ~Experience with outbound prospecting, including cold calling, email outreach, and multi-channel campaigns
• ~Proficiency with Salesforce and modern sales engagement tools (e.g., Outreach, Salesloft)
• ~Ability to qualify leads using frameworks such as BANT or MEDDICC
• ~Strong written and verbal communication skills, with the ability to engage and influence prospects
• ~Strong objection-handling skills and ability to navigate early-stage sales conversations
• ~Effective time management and organizational skills, with attention to detail in CRM hygiene
• ~Ability to research accounts and tailor messaging for personalized outreach
• ~Familiarity with engaging prospects in the U.S. market preferred
• ~Motivated to grow within a sales organization; interest in progressing to an Account Executive role is a plus

Education and/or Experience:

• Bachelor’s degree preferred.