Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive sales growth by identifying new business and qualifying leads in a dynamic environment.
- Company: Join Cofense, a leader in cybersecurity focused on stopping phishing threats.
- Benefits: Enjoy remote work, telecom bonuses, healthcare, and employee appreciation days.
- Other info: Collaborative culture with a focus on professional development and career progression.
- Why this job: Kickstart your sales career with a top-tier team and real growth opportunities.
- Qualifications: 1-2 years in sales or lead generation; cyber-security experience is a plus.
The predicted salary is between 30000 - 40000 £ per year.
Grow Your Sales Career with Cofense! Join our newly formed Global BDR team at Cofense and work alongside a top‑tier global sales and marketing organization, with a collaborative environment and strong opportunities for growth and development.
Location: UK, Remote (must be based in the UK region)
Perks: Remote, Telecom Bonus, Healthcare & Employee Appreciation Days
Ideal candidates will have:
- 1-2 years prior in BDR, SDR, inside sales, lead development, or similar pipeline-generation roles (cyber-security or IT, SaaS experience preferred but not required)
The Business Development Representative will be responsible for identifying net new business, qualifying inbound leads in a timely manner, as well as creating a plan, and executing with a high volume of activity to convert prospects into meetings for our direct Sales teams.
Essential Duties/Responsibilities:
- Execute outbound prospecting strategies while effectively managing and qualifying inbound leads
- Vet and qualify marketing-generated leads to ensure alignment with ideal customer profiles
- Conduct account and contact research to personalize outreach and improve engagement
- Generate high-quality, sales-accepted opportunities within Salesforce
- Consistently meet or exceed monthly and quarterly pipeline generation targets
- Engage prospects to uncover business needs and position Cofense solutions effectively
- Maintain accurate and up-to-date activity tracking in CRM systems
- Collaborate closely with Sales and Marketing to optimize lead quality and conversion
- Provide ongoing feedback on prospect objections, market trends, and campaign effectiveness
- Other duties as assigned.
Knowledge, Skills and Abilities Required:
- ~1-2 years prior in BDR, SDR, inside sales, lead development, or similar pipeline-generation roles. Lead generation experience (cyber-security experience preferred, but not required)
- ~Experience with outbound prospecting, including cold calling, email outreach, and multi-channel campaigns
- ~Proficiency with Salesforce and modern sales engagement tools (e.g., Outreach, Salesloft)
- ~Ability to qualify leads using frameworks such as BANT or MEDDICC
- ~Strong written and verbal communication skills, with the ability to engage and influence prospects
- ~Strong objection-handling skills and ability to navigate early-stage sales conversations
- ~Effective time management and organizational skills, with attention to detail in CRM hygiene
- ~Ability to research accounts and tailor messaging for personalized outreach
- ~Familiarity with engaging prospects in the U.S. market preferred
- ~Motivated to grow within a sales organization; interest in progressing to an Account Executive role is a plus
Education and/or Experience:
- Bachelor’s degree preferred.
Business Development / Sales Representative in City of London employer: COFENSE
Contact Detail:
COFENSE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development / Sales Representative in City of London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those already working at Cofense. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Practice your pitch! Whether it’s a cold call or an email, make sure you can clearly articulate how you can add value to Cofense. Tailor your message to show you understand their mission in cybersecurity.
✨Tip Number 3
Stay organised! Use a CRM tool to track your outreach and follow-ups. This not only keeps you on top of your game but also shows potential employers that you’re serious about your sales career.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Cofense team.
We think you need these skills to ace Business Development / Sales Representative in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Business Development role. Highlight any relevant sales experience, especially in BDR or SDR positions, and don’t forget to mention your familiarity with tools like Salesforce!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about sales and how your background makes you a great fit for Cofense. Be sure to mention your interest in cybersecurity and how you can contribute to our mission.
Showcase Your Communication Skills: Since strong written communication is key for this role, make sure your application is clear and concise. Use professional language but let your personality shine through—after all, we want to see the real you!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive—something we love to see!
How to prepare for a job interview at COFENSE
✨Know Your Stuff
Before the interview, make sure you understand Cofense's products and the cybersecurity landscape. Familiarise yourself with phishing threats and how Cofense addresses them. This knowledge will help you engage in meaningful conversations and show your genuine interest in the role.
✨Tailor Your Approach
When discussing your experience, highlight specific examples from your previous roles that align with the responsibilities of a Business Development Representative. Use the STAR method (Situation, Task, Action, Result) to structure your answers and demonstrate how you've successfully generated leads or qualified prospects.
✨Practice Objection Handling
Since you'll be engaging with prospects, it's crucial to prepare for common objections. Think about potential pushbacks you might encounter and practice your responses. This will not only boost your confidence but also showcase your ability to navigate early-stage sales conversations effectively.
✨Show Your Motivation
Cofense is looking for candidates who are eager to grow within the sales organisation. Be ready to discuss your career aspirations and how this role fits into your long-term goals. Expressing your enthusiasm for progressing to an Account Executive role can set you apart from other candidates.