Business Development Representative in City of London

Grow Your Sales Career with Cofense! Join our newly formed Global BDR team at Cofense and work alongside a top-tier global sales and marketing organization, with a collaborative environment and strong opportunities for growth and development.

Location: UK, Remote (must be based in the UK region)

Perks: Remote, Telecom Bonus, Healthcare & Employee Appreciation Days

Ideal candidates will have:

• 1-2 years prior in BDR, SDR, inside sales, lead development, or similar pipeline-generation roles (cyber-security or IT, SaaS experience preferred but not required)

The Business Development Representative will be responsible for identifying net new business, qualifying inbound leads in a timely manner, as well as creating a plan, and executing with a high volume of activity to convert prospects into meetings for our direct Sales teams.

Essential Duties/Responsibilities:

• Execute outbound prospecting strategies while effectively managing and qualifying inbound leads
• Vet and qualify marketing-generated leads to ensure alignment with ideal customer profiles
• Conduct account and contact research to personalize outreach and improve engagement
• Generate high-quality, sales-accepted opportunities within Salesforce
• Consistently meet or exceed monthly and quarterly pipeline generation targets
• Engage prospects to uncover business needs and position Cofense solutions effectively
• Maintain accurate and up-to-date activity tracking in CRM systems
• Collaborate closely with Sales and Marketing to optimize lead quality and conversion
• Provide ongoing feedback on prospect objections, market trends, and campaign effectiveness
• Other duties as assigned.

Knowledge, Skills and Abilities Required:

• 1-2 years prior in BDR, SDR, inside sales, lead development, or similar pipeline-generation roles.
• Lead generation experience (cyber-security experience preferred, but not required)
• Experience with outbound prospecting, including cold calling, email outreach, and multi-channel campaigns
• Proficiency with Salesforce and modern sales engagement tools (e.g., Outreach, Salesloft)
• Ability to qualify leads using frameworks such as BANT or MEDDICC
• Strong written and verbal communication skills, with the ability to engage and influence prospects
• Strong objection-handling skills and ability to navigate early-stage sales conversations
• Effective time management and organizational skills, with attention to detail in CRM hygiene
• Ability to research accounts and tailor messaging for personalized outreach
• Familiarity with engaging prospects in the U.S. market preferred
• Motivated to grow within a sales organization; interest in progressing to an Account Executive role is a plus

Education and/or Experience:

• Bachelor’s degree preferred.

Cofense is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis including, but not limited to: veteran status, uniform service member status, race, color, religion, sex (including pregnancy), gender identity, sexual orientation, national origin, age, physical or mental disability, marital status, genetic information or any other status or characteristic protected by applicable national, federal, state or local laws and ordinances. We adhere to these commitments in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, and discipline.