At a Glance
- Tasks: Drive revenue growth and build strategic relationships in the financial institutions sector.
- Company: Join a global leader in trade credit insurance with a collaborative culture.
- Benefits: Dynamic international environment, exposure to senior leadership, and career growth opportunities.
- Other info: Be part of a close-knit team where your ideas matter and collaboration is key.
- Why this job: Make a real impact in a fast-paced role while shaping the future of trade.
- Qualifications: 10+ years in Trade Finance or Credit Insurance with strong sales and client-facing skills.
The predicted salary is between 60000 - 80000 € per year.
Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world. With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting‑edge technology, innovation and a deep understanding of the global economy. Joining Coface means being part of a close‑knit international organization, where your ideas matter. We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions. Shape the future of trade with us. Join our team!
The Sales Manager – Financial Institutions (UKI) is responsible for driving revenue growth and deepening strategic client relationships across Coface’s Financial Institutions portfolio in the UK and Ireland. The role focuses on originating new business, expanding key FI relationships, and maximising cross‑selling opportunities across Coface’s Trade Credit Insurance and wider product suite. Working closely with Commercial, Underwriting and Risk teams globally, the Sales Manager plays a leading role in structuring and delivering complex trade finance insurance solutions for banks and non‑bank financial institutions. This role is highly client‑facing and commercial in nature, with accountability for sales performance, portfolio growth and client retention.
- Revenue & Growth
Drive new business acquisition and portfolio growth across UK & Ireland financial institutions, including global banks, alternative finance providers, asset managers and other financial sponsors. Identify, originate and close profitable sales opportunities across Trade Credit Insurance and adjacent products (including structured trade finance solutions). Develop and execute a clear FI sales strategy aligned with UKI and regional growth priorities. Lead major new business pitches, negotiations and onboarding of new FI clients. Structure transactions in partnership with Underwriting to ensure commercial viability, scalability and long‑term profitability.
- Client & Market Leadership
Build and maintain trusted senior‑level relationships with key decision‑makers across FI clients. Act as a market‑facing ambassador for Coface in the FI sector, supporting external events, conferences and targeted marketing initiatives. Provide insight into market trends, regulatory developments and client needs to influence product development and go‑to‑market strategy. Clearly articulate Coface’s value proposition and differentiation within the FI and trade finance ecosystem.
- Team & Internal Collaboration
Lead, coach and inspire the FI sales and account management resource, setting clear commercial objectives and performance expectations. Work closely with Commercial, Risk, Underwriting, Legal and Group stakeholders to deliver solutions that meet client needs while respecting Coface’s risk appetite. Translate strategic objectives into actionable sales plans, KPIs and pipeline priorities. Ensure seamless coordination across local, regional and global teams to support multinational FI clients.
- Governance & Risk
Ensure all activity is conducted in line with Group policies, underwriting frameworks and regulatory requirements. Partner with Risk and Legal teams to support robust deal structuring and appropriate policy wording in response to evolving market and regulatory demands.
- Leadership Scope
Direct responsibility for sales performance and portfolio outcomes within the UKI FI segment. Strong stakeholder collaboration with regional and group FI leadership.
- Experience
10+ years of experience in Trade Finance, Credit Insurance or FI‑related financial services, with a strong commercial and client‑facing focus. Proven sales leadership track record, including originating, negotiating and closing complex FI transactions. Demonstrated success in growing revenue and managing high‑value client relationships profitably.
- Skills & Capabilities
Exceptional sales, negotiation and relationship‑building skills with senior FI stakeholders. Deep understanding of Trade Credit Insurance solutions and their application within trade finance structures. Strong commercial judgment, comfortable balancing growth ambition with risk discipline. Confident presenter and influencer with excellent communication skills. Entrepreneurial mindset with a strong drive for results and market impact.
- Education
Degree qualified (Business, Finance or related).
At Coface, we offer a dynamic, international working environment where your expertise will directly contribute to the success and expansion of our UK business. You will work alongside high‑calibre professionals in a fast‑paced, strategic role with strong exposure to senior leadership and cross‑border collaboration. If you are a commercially minded professional looking for an exciting opportunity to make an impact, we invite you to apply.
Sales Manager, Financial Institutions (FI) employer: Coface
Coface is an exceptional employer that champions a culture of collaboration, learning, and inclusion, making it an ideal place for professionals seeking to make a meaningful impact in the financial sector. With a strong focus on employee growth and development, you will have the opportunity to work alongside a diverse team of experts while driving revenue growth and building strategic client relationships across the UK and Ireland. Join us to shape the future of trade in a dynamic international environment where your contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager, Financial Institutions (FI)
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals, attend events, and engage on platforms like LinkedIn. The more people you know, the better your chances of landing that Sales Manager role.
✨Tip Number 2
Prepare for interviews by researching Coface and understanding their products inside out. Be ready to discuss how your experience aligns with their needs in Trade Credit Insurance and financial institutions. Show them you mean business!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Mention something specific from your conversation to show you were engaged and interested.
✨Tip Number 4
Don’t just apply through job boards; head over to our website and submit your application directly. It shows initiative and gives you a better chance of standing out in the crowd!
We think you need these skills to ace Sales Manager, Financial Institutions (FI)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales Manager role. Highlight your experience in Trade Finance and Credit Insurance, and don’t forget to showcase your sales achievements. We want to see how you’ve driven revenue growth and built client relationships!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for the role. Mention specific examples of how you’ve successfully managed high-value client relationships and led sales strategies in the past. Let us know what makes you tick!
Showcase Your Skills:In your application, make sure to highlight your exceptional sales, negotiation, and relationship-building skills. We’re looking for someone who can confidently engage with senior stakeholders, so don’t hold back on showcasing your communication prowess!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at Coface
✨Know Your Stuff
Make sure you have a solid understanding of Trade Credit Insurance and the financial institutions sector. Brush up on recent market trends, regulatory changes, and how Coface's offerings stand out. This knowledge will help you articulate your value during the interview.
✨Showcase Your Sales Success
Prepare to discuss specific examples of your past sales achievements, especially in originating and closing complex transactions. Highlight how you've built and maintained relationships with senior stakeholders, as this is crucial for the Sales Manager role.
✨Demonstrate Team Spirit
Coface values collaboration, so be ready to talk about how you've worked with cross-functional teams in the past. Share instances where you’ve led or inspired a team to achieve commercial objectives, as this will show you can thrive in their environment.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your interest in the role and the company. Inquire about their sales strategy for the Financial Institutions portfolio or how they foresee market trends impacting their business. This shows you're engaged and serious about contributing to their success.
