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- Tasks: Drive revenue growth and build strategic client relationships in the financial institutions sector.
- Company: Join Coface, a global leader in trade solutions with a collaborative culture.
- Benefits: Dynamic international environment, exposure to senior leadership, and opportunities for professional growth.
- Other info: Be part of a certified Great Place to Work® and shape the future of trade.
- Why this job: Make a real impact in trade finance while working with top professionals.
- Qualifications: 10+ years in Trade Finance or Credit Insurance with strong sales and relationship skills.
The predicted salary is between 60000 - 80000 £ per year.
At Coface we make trade happen every day. Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world. With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy.
Joining Coface means being part of a close-knit international organization, where your ideas matter. We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions. Shape the future of trade with us. Join our team!
The Sales Manager – Financial Institutions (UKI) is responsible for driving revenue growth and deepening strategic client relationships across Coface’s Financial Institutions portfolio in the UK and Ireland. The role focuses on originating new business, expanding key FI relationships, and maximising cross‑selling opportunities across Coface’s Trade Credit Insurance and wider product suite. Working closely with Commercial, Underwriting and Risk teams globally, the Sales Manager plays a leading role in structuring and delivering complex trade finance insurance solutions for banks and non-bank financial institutions. This role is highly client-facing and commercial in nature, with accountability for sales performance, portfolio growth and client retention.
Key duties & responsibilities:
- Revenue & Growth
- Drive new business acquisition and portfolio growth across UK & Ireland financial institutions, including global banks, alternative finance providers, asset managers and other financial sponsors.
- Identify, originate and close profitable sales opportunities across Trade Credit Insurance and adjacent products (including structured trade finance solutions).
- Develop and execute a clear FI sales strategy aligned with UKI and regional growth priorities.
- Lead major new business pitches, negotiations and onboarding of new FI clients.
- Structure transactions in partnership with Underwriting to ensure commercial viability, scalability and long-term profitability.
- Client & Market Leadership
- Build and maintain trusted senior-level relationships with key decision-makers across FI clients.
- Act as a market-facing ambassador for Coface in the FI sector, supporting external events, conferences and targeted marketing initiatives.
- Provide insight into market trends, regulatory developments and client needs to influence product development and go-to-market strategy.
- Clearly articulate Coface’s value proposition and differentiation within the FI and trade finance ecosystem.
- Team & Internal Collaboration
- Lead, coach and inspire the FI sales and account management resource, setting clear commercial objectives and performance expectations.
- Work closely with Commercial, Risk, Underwriting, Legal and Group stakeholders to deliver solutions that meet client needs while respecting Coface’s risk appetite.
- Translate strategic objectives into actionable sales plans, KPIs and pipeline priorities.
- Ensure seamless coordination across local, regional and global teams to support multinational FI clients.
- Governance & Risk
- Ensure all activity is conducted in line with Group policies, underwriting frameworks and regulatory requirements.
- Partner with Risk and Legal teams to support robust deal structuring and appropriate policy wording in response to evolving market and regulatory demands.
Leadership Scope
- Direct responsibility for sales performance and portfolio outcomes within the UKI FI segment.
- Strong stakeholder collaboration with regional and group FI leadership.
Qualifications
- Experience
- 10+ years of experience in Trade Finance, Credit Insurance or FI-related financial services, with a strong commercial and client-facing focus.
- Proven sales leadership track record, including originating, negotiating and closing complex FI transactions.
- Demonstrated success in growing revenue and managing high-value client relationships profitably.
- Skills & Capabilities
- Exceptional sales, negotiation and relationship-building skills with senior FI stakeholders.
- Deep understanding of Trade Credit Insurance solutions and their application within trade finance structures.
- Strong commercial judgment, comfortable balancing growth ambition with risk discipline.
- Confident presenter and influencer with excellent communication skills.
- Entrepreneurial mindset with a strong drive for results and market impact.
- Education
- Degree qualified (Business, Finance or related).
- Master’s degree / MBA desirable.
Why Join Coface?
At Coface, we offer a dynamic, international working environment where your expertise will directly contribute to the success and expansion of our UK business. You will work alongside high-calibre professionals in a fast-paced, strategic role with strong exposure to senior leadership and cross-border collaboration. If you are a commercially minded professional looking for an exciting opportunity to make an impact, we invite you to apply.
Coface UK & Ireland Certified as a Great Place to Work®.
Sales Manager, Financial Institutions (FI) in London employer: Coface
Contact Detail:
Coface Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager, Financial Institutions (FI) in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and conferences where you can meet potential employers and other professionals in the financial institutions sector. Don’t be shy—introduce yourself and share your passion for trade finance!
✨Tip Number 2
Leverage LinkedIn to showcase your expertise. Share insights about market trends or your thoughts on recent developments in trade credit insurance. This not only positions you as a thought leader but also attracts the attention of recruiters looking for someone with your skills.
✨Tip Number 3
Prepare for interviews by researching Coface’s values and recent projects. Tailor your responses to highlight how your experience aligns with their mission of helping companies navigate uncertainty. Show them you’re not just another candidate—you’re the right fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Coface team and contributing to their success in the financial institutions space.
We think you need these skills to ace Sales Manager, Financial Institutions (FI) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Sales Manager role. Highlight your experience in Trade Finance and Credit Insurance, and show how your skills align with what we’re looking for at Coface.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve driven revenue growth or built strong client relationships. We love seeing quantifiable results that demonstrate your impact!
Be Authentic: Let your personality shine through in your application. We value a culture of collaboration and inclusion, so showing us who you are can really make you stand out from the crowd.
Apply Through Our Website: For the best chance of success, make sure to submit your application through our official website. This way, we can easily track your application and get back to you quicker!
How to prepare for a job interview at Coface
✨Know Your Stuff
Make sure you have a solid understanding of Trade Credit Insurance and how it fits into the financial institutions landscape. Brush up on recent market trends and regulatory changes that could impact your potential clients. This knowledge will help you articulate Coface’s value proposition effectively.
✨Showcase Your Sales Skills
Prepare to discuss your past sales achievements in detail. Be ready to share specific examples of how you've originated, negotiated, and closed complex transactions. Highlight your ability to build and maintain relationships with senior stakeholders, as this is crucial for the Sales Manager role.
✨Demonstrate Team Spirit
Coface values collaboration, so be prepared to talk about how you've worked with cross-functional teams in the past. Share examples of how you've partnered with underwriting, risk, and legal teams to deliver client solutions. This will show that you can navigate the internal landscape effectively.
✨Ask Insightful Questions
Prepare thoughtful questions that demonstrate your interest in the company and the role. Inquire about Coface's strategic priorities in the UKI market or how they approach client retention. This not only shows your enthusiasm but also helps you gauge if the company aligns with your career goals.