Sales Manager - Financial Institutions (FI)

Sales Manager - Financial Institutions (FI)

Full-Time 60000 - 80000 € / year (est.) No home office possible
Coface Group

At a Glance

  • Tasks: Drive revenue growth and build strategic relationships in the financial institutions sector.
  • Company: Join a global leader in trade credit insurance with a collaborative culture.
  • Benefits: Dynamic international environment, exposure to senior leadership, and career growth opportunities.
  • Other info: Be part of a close-knit team where your ideas matter and drive success.
  • Why this job: Make a real impact in a fast-paced role while shaping the future of trade.
  • Qualifications: 10+ years in Trade Finance or Credit Insurance with strong sales and client relationship skills.

The predicted salary is between 60000 - 80000 € per year.

Full-time Department: Commercial - 002 Contract type: Permanent contract

Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world. With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting‑edge technology, innovation and a deep understanding of the global economy. Joining Coface means being part of a close‑knit international organization, where your ideas matter. We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions. Shape the future of trade with us. Join our team!

The Sales Manager – Financial Institutions (UKI) is responsible for driving revenue growth and deepening strategic client relationships across Coface’s Financial Institutions portfolio in the UK and Ireland. The role focuses on originating new business, expanding key FI relationships, and maximising cross‑selling opportunities across Coface’s Trade Credit Insurance and wider product suite. Working closely with Commercial, Underwriting and Risk teams globally, the Sales Manager plays a leading role in structuring and delivering complex trade finance insurance solutions for banks and non‑bank financial institutions. This role is highly client‑facing and commercial in nature, with accountability for sales performance, portfolio growth and client retention.

  • Revenue & Growth

Drive new business acquisition and portfolio growth across UK & Ireland financial institutions, including global banks, alternative finance providers, asset managers and other financial sponsors. Identify, originate and close profitable sales opportunities across Trade Credit Insurance and adjacent products (including structured trade finance solutions). Develop and execute a clear FI sales strategy aligned with UKI and regional growth priorities. Lead major new business pitches, negotiations and onboarding of new FI clients. Structure transactions in partnership with Underwriting to ensure commercial viability, scalability and long‑term profitability.

  • Client & Market Leadership

Build and maintain trusted senior‑level relationships with key decision‑makers across FI clients. Act as a market‑facing ambassador for Coface in the FI sector, supporting external events, conferences and targeted marketing initiatives. Provide insight into market trends, regulatory developments and client needs to influence product development and go‑to‑market strategy. Clearly articulate Coface’s value proposition and differentiation within the FI and trade finance ecosystem.

  • Team & Internal Collaboration

Lead, coach and inspire the FI sales and account management resource, setting clear commercial objectives and performance expectations. Work closely with Commercial, Risk, Underwriting, Legal and Group stakeholders to deliver solutions that meet client needs while respecting Coface’s risk appetite. Translate strategic objectives into actionable sales plans, KPIs and pipeline priorities. Ensure seamless coordination across local, regional and global teams to support multinational FI clients.

  • Governance & Risk

Ensure all activity is conducted in line with Group policies, underwriting frameworks and regulatory requirements. Partner with Risk and Legal teams to support robust deal structuring and appropriate policy wording in response to evolving market and regulatory demands.

  • Leadership Scope

Direct responsibility for sales performance and portfolio outcomes within the UKI FI segment. Strong stakeholder collaboration with regional and group FI leadership.

  • Experience

10+ years of experience in Trade Finance, Credit Insurance or FI‑related financial services, with a strong commercial and client‑facing focus. Proven sales leadership track record, including originating, negotiating and closing complex FI transactions. Demonstrated success in growing revenue and managing high‑value client relationships profitably.

  • Skills & Capabilities

Exceptional sales, negotiation and relationship‑building skills with senior FI stakeholders. Deep understanding of Trade Credit Insurance solutions and their application within trade finance structures. Strong commercial judgment, comfortable balancing growth ambition with risk discipline. Confident presenter and influencer with excellent communication skills. Entrepreneurial mindset with a strong drive for results and market impact.

  • Education

Degree qualified (Business, Finance or related).

Why Join Coface? At Coface, we offer a dynamic, international working environment where your expertise will directly contribute to the success and expansion of our UK business. You will work alongside high‑calibre professionals in a fast‑paced, strategic role with strong exposure to senior leadership and cross‑border collaboration. If you are a commercially minded professional looking for an exciting opportunity to make an impact, we invite you to apply.

Sales Manager - Financial Institutions (FI) employer: Coface Group

Coface is an exceptional employer that champions a culture of collaboration, learning, and inclusion, making it an ideal place for professionals seeking to make a meaningful impact in the financial sector. With nearly 80 years of global experience, employees benefit from a dynamic international environment, opportunities for professional growth, and the chance to work closely with senior leadership on innovative trade finance solutions. Join us in shaping the future of trade while enjoying a supportive workplace that values your ideas and contributions.

Coface Group

Contact Detail:

Coface Group Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land Sales Manager - Financial Institutions (FI)

Tip Number 1

Network like a pro! Get out there and connect with industry professionals, attend events, and engage on platforms like LinkedIn. The more people you know in the Financial Institutions space, the better your chances of landing that Sales Manager role.

Tip Number 2

Showcase your expertise! Prepare to discuss your experience in Trade Credit Insurance and how you've driven revenue growth in past roles. Be ready to share specific examples that highlight your sales leadership skills and client relationship management.

Tip Number 3

Practice your pitch! Whether it's a formal interview or a casual chat, be clear about Coface's value proposition and how you can contribute to their goals. Tailor your message to resonate with the needs of financial institutions.

Tip Number 4

Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team at Coface and making an impact in the Financial Institutions sector.

We think you need these skills to ace Sales Manager - Financial Institutions (FI)

Sales Leadership
Negotiation Skills
Relationship-Building
Trade Credit Insurance Knowledge
Commercial Judgment
Client-Facing Skills
Market Insight

Some tips for your application 🫡

Tailor Your CV:Make sure your CV is tailored to the Sales Manager role. Highlight your experience in Trade Finance and Credit Insurance, and don’t forget to showcase your sales achievements. We want to see how you’ve driven revenue growth and built client relationships!

Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for the role and how your skills align with our mission at Coface. Be sure to mention your understanding of the FI sector and your approach to client management.

Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your sales leadership and ability to close complex transactions. Numbers speak volumes, so include metrics where possible to show your impact!

Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Coface!

How to prepare for a job interview at Coface Group

Know Your Stuff

Before the interview, dive deep into understanding Trade Credit Insurance and its relevance to financial institutions. Familiarise yourself with Coface’s offerings and how they stand out in the market. This knowledge will help you articulate your value proposition effectively.

Showcase Your Sales Success

Prepare specific examples of your past sales achievements, especially those related to Trade Finance or Credit Insurance. Be ready to discuss how you originated, negotiated, and closed complex transactions, as this will demonstrate your capability to drive revenue growth.

Build Rapport with Interviewers

Since this role is highly client-facing, practice building rapport during the interview. Engage with your interviewers by asking insightful questions about their experiences and the company culture. This will showcase your relationship-building skills right from the start.

Align with Company Values

Coface values collaboration and inclusion, so be sure to express how you can contribute to a team-oriented environment. Share examples of how you've worked with cross-functional teams in the past, highlighting your ability to lead and inspire others towards common goals.