Senior Marketing Manager in Birmingham

About School of Coding & AI

Established in 2017, School of Coding & AI is a UK based education group delivering higher education courses, digital skills, coding and AI training across all levels. As we expand across the UK and internationally, we are building a high performing team to shape the future of technology education. We have partnered with the University of Wolverhampton and Harper Adams University to launch our first Higher Education Institute. Our goal is simple, deliver high quality, career focused education that gives learners a genuine edge. We are a growing, ambitious organisation. We value people who are proactive, collaborative and comfortable working in a fast paced environment where new ideas are encouraged.

About the role

We are looking for a Senior Marketing Manager to lead the day to day marketing function at School of Coding & AI. This is a hands-on leadership role with real ownership. You will manage a team of seven, including a Junior Marketing Manager, a Graphic Designer and five Marketing Associates based in India, making sure work is planned properly, delivered to a high standard and aligned to our wider growth plans. You will lead campaign planning, content quality, brand consistency, digital marketing activity and team performance. The role would suit someone who enjoys setting direction, bringing structure to a team and staying close enough to the work to improve output. This is not a role for someone who only wants to post content. We need someone who can lead campaigns, manage people, review performance and help strengthen how we attract, engage and convert future students and wider audiences.

As Senior Marketing Manager, you will:

• Lead and manage a marketing team of seven, including a Junior Marketing Manager, a Graphic Designer and five Marketing Associates based in India.
• Set clear priorities, deadlines and standards across the team.
• Plan and deliver marketing campaigns across digital, social media, email, events, open days and student recruitment activity.
• Review and improve content, copy, campaign messaging, adverts, landing pages and social media output.
• Ensure brand consistency across all marketing materials and communication channels.
• Create and manage marketing calendars, campaign plans, content schedules and approval processes.
• Track campaign performance, enquiry sources, conversion rates, engagement and return on investment.
• Use data to improve marketing activity and make clear recommendations to senior leaders.
• Work with senior leaders, academic teams, recruitment/admissions and wider departments to understand priorities and turn them into clear marketing actions.
• Bring structure, accountability and commercial focus to the marketing function.
• Support the development of clear processes so the team can work efficiently across locations.
• Keep marketing activity focused on student attraction, brand awareness and business growth.

What we’re looking for

You will be confident leading a team, setting standards and taking ownership of marketing activity from planning through to delivery. You should be comfortable working with senior stakeholders, managing remote team members and using data to improve performance.

Essential

• Experience in a Marketing Manager, Senior Marketing Executive, Campaign Manager, Growth Marketing Manager or similar role.
• Experience managing people or coordinating a marketing team.
• Strong campaign planning and delivery experience.
• Good understanding of digital marketing, social media, email marketing and content creation.
• Strong copywriting, editing and messaging skills.
• Confident using data to measure performance and improve campaigns.
• Strong organisation and project management skills.
• Comfortable managing a mixed marketing team across different roles and locations, including remote or offshore team members.
• Able to work with senior stakeholders and turn ideas into practical marketing activity.
• Commercial mindset, with an understanding of how marketing supports lead generation, conversion and growth.

Desirable

• Experience in education, training, student recruitment, apprenticeships, universities, colleges or recruitment marketing.
• Experience managing paid campaigns or working with external agencies.
• Experience with CRM systems, marketing automation tools or analytics dashboards.
• Knowledge of SEO, website content, landing pages and lead generation funnels.

Salary: Up to £40,000 per annum

Generous annual leave entitlement

Pension scheme

Employee Assistance Programme

CPD and development opportunities

Company and social events

Retail discounts through Bright Exchange