At a Glance
- Tasks: Lead Digital Marketing modules and ensure students gain practical skills for a fast-changing landscape.
- Company: Join a forward-thinking institution focused on academic quality and industry relevance.
- Benefits: Competitive salary, generous leave, pension scheme, and strong development opportunities.
- Other info: Collaborative environment with opportunities for career growth and professional development.
- Why this job: Shape the future of Digital Marketing education and make a real impact on student success.
- Qualifications: Degree in Digital Marketing or related field, with strong industry experience and teaching skills.
The predicted salary is between 42000 - 45000 £ per year.
We are looking for a Subject Lead in Digital Marketing to take academic ownership of our Digital Marketing provision across Higher Education. This role sits at the point where academic quality, industry relevance and student outcomes come together. You will lead the development and delivery of Digital Marketing modules, ensuring students gain the practical knowledge, commercial awareness and technical confidence needed to succeed in a fast changing marketing landscape. You will teach, shape curriculum, support lecturers and act as the subject expert for Digital Marketing across the organisation. The role will suit someone who understands both the academic requirements of Higher Education and the realities of modern digital marketing, including SEO, paid media, analytics, content, social platforms, customer journeys and the growing impact of AI. This is an opportunity to build a strong subject area, raise standards and help define how Digital Marketing is taught as School of Coding & AI continues to grow.
What you’ll be doing:
- Take ownership of Digital Marketing as a subject area across Higher Education provision
- Lead the development and improvement of Digital Marketing modules, content and learning materials
- Ensure the curriculum reflects current industry practice, digital tools, platform changes and employer expectations
- Deliver high quality teaching that connects theory to real world digital marketing activity
- Support students to build knowledge across SEO, PPC, paid social, email marketing, content, analytics and campaign planning
- Design, set, mark and moderate assessments in line with academic standards and learning outcomes
- Provide clear feedback and academic support to help students stay engaged and achieve strong outcomes
- Monitor student attendance, engagement, satisfaction and performance, taking action where needed
- Maintain consistent teaching, assessment and quality standards across the subject area
- Contribute to quality assurance activity, including reviews, audits, standardisation and moderation
- Support and guide lecturers delivering Digital Marketing content, sharing best practice where needed
- Work closely with academic leaders, programme teams and professional services colleagues
- Bring industry insight into teaching, curriculum design and assessment
- Embed employability, commercial awareness and practical digital marketing skills into the subject area
- Keep up to date with AI, automation, data and emerging trends shaping the future of digital marketing
What we’re looking for:
Essential:
- Degree in Digital Marketing, Marketing, Business, Communications or a closely related field
- Master’s degree in a relevant subject area
- Strong industry experience across core digital marketing disciplines, such as SEO, PPC, paid social, content marketing, analytics, email marketing or campaign management
- Experience teaching, training, coaching or developing others in a professional or academic setting
- Strong understanding of current digital marketing tools, platforms, trends and employer expectations
- Experience developing or improving curriculum, training content, learning materials or assessment approaches
- Ability to set standards, improve quality and drive consistency across a subject area or team
- Strong communication skills and the confidence to engage students, colleagues and stakeholders
- Ability to use data, feedback and performance insight to improve delivery and outcomes
- A student focused approach with high expectations for quality, engagement and progression
Desirable:
- Experience working in Higher Education, Further Education or a regulated training environment
- Experience as a module leader, programme lead, subject lead or similar academic role
- Experience mentoring, supporting or leading lecturers, trainers or junior team members
- Exposure to quality assurance, course validation, academic review or partner university requirements
- Professional marketing qualifications or certifications, such as CIM, Google, Meta, HubSpot or similar
- Understanding of how AI, automation and data analytics are shaping the future of digital marketing
- Experience building employer links, live briefs, applied projects or industry informed learning
You will also bring:
- A confident and engaging teaching style
- Strong subject credibility and up to date industry knowledge
- A structured and organised approach to planning, delivery and assessment
- The ability to balance academic standards with practical, career focused learning
- A collaborative approach and willingness to support colleagues
- Confidence taking ownership and making decisions within your subject area
- A practical, solutions focused mindset in a fast paced environment
- A commitment to delivering a strong student experience and positive learner outcomes
Salary and benefits:
Salary from £42,000 to £45,000, depending on experience. Generous annual leave entitlement, pension scheme, employee assistance programme, strong CPD and development opportunities, company and social events, retail discounts from Bright Exchange.
Digital Marketing Subject Lead in Birmingham employer: Coding Ltd
Join a forward-thinking institution that prioritises academic excellence and industry relevance in the field of Digital Marketing. As a Digital Marketing Subject Lead, you will benefit from a supportive work culture that fosters professional growth through continuous development opportunities, while enjoying a competitive salary and generous benefits package. Located in a dynamic educational environment, this role offers the chance to shape the future of digital marketing education and make a meaningful impact on students' careers.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Subject Lead in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at local events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your digital marketing projects, campaigns, or any relevant work. We want to see your creativity and how you’ve applied your knowledge in real-world scenarios.
✨Tip Number 3
Prepare for interviews by researching the company and its digital marketing strategies. We need to demonstrate that we understand their brand and can contribute to their goals. Tailor your responses to show how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Digital Marketing Subject Lead in Birmingham
Some tips for your application 🫡
Show Your Passion for Digital Marketing:Let us see your enthusiasm for digital marketing shine through in your application. Share specific examples of your experience with SEO, PPC, and other key areas mentioned in the job description to demonstrate your expertise.
Tailor Your CV and Cover Letter:Make sure your CV and cover letter are tailored to the role. Highlight relevant experiences and skills that align with our needs for a Subject Lead in Digital Marketing. This shows us you’ve done your homework and understand what we’re looking for.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use straightforward language and avoid jargon unless it’s relevant to the role. We appreciate clarity and want to easily understand your qualifications and motivations.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about StudySmarter and what we stand for.
How to prepare for a job interview at Coding Ltd
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing, especially SEO, PPC, and analytics. Be ready to discuss how these elements can be integrated into curriculum design and teaching methods.
✨Showcase Your Teaching Style
Prepare to demonstrate your teaching approach during the interview. Think about how you can engage students and make complex concepts relatable. Maybe even share a brief example of a lesson plan or activity you've used successfully.
✨Connect Theory to Practice
Be ready to explain how you would link academic theory with real-world applications in digital marketing. Discuss any past experiences where you’ve successfully bridged this gap, as it’s crucial for the role.
✨Highlight Your Collaborative Spirit
This role involves working closely with colleagues and supporting lecturers. Share examples of how you’ve collaborated in the past, whether in curriculum development or team projects, to show you’re a team player.
