Head of Marketing (Fractional)

Head of Marketing (Fractional)

Freelance 60000 - 80000 € / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead marketing strategy and create engaging content across multiple channels.
  • Company: Join CodeSpeak, an innovative AI-based programming platform transforming coding with English.
  • Benefits: Flexible remote work, potential for full-time, and influence on groundbreaking projects.
  • Other info: Opportunity to work with cutting-edge AI tools and grow your career.
  • Why this job: Be the first marketing leader and shape the future of programming.
  • Qualifications: Proven experience in marketing, strategic thinking, and hands-on execution.

The predicted salary is between 60000 - 80000 € per year.

We are looking for an experienced, hands-on marketing leader to take ownership of our marketing function in a fractional capacity. This role is ideal for someone who can combine strategic thinking with execution, and build effective marketing processes from the ground up within a resource-constrained environment.

About CodeSpeak

CodeSpeak is a new kind of AI-based programming system where English is used instead of code, while traditional Software Engineering practices like modularity or using git for versioning are preserved. English descriptions (called “specs”) are much shorter than code, and describe programs at a higher level— thus they are easier to read, navigate, and evolve. Unlike vibe coding tools, CodeSpeak preserves human intent instead of discarding it after code generation. It acts like a higher-level programming language that understands English, using LLMs as a tool—not the interface. The original reasoning stays visible, so developers collaborate in human language, not just machine-generated code. Founded by the creator of the Kotlin programming language, CodeSpeak combines the LLM technology with the insight into the world of compilers and code analysis. The project is still at an early stage, and you will be the first marketing person on the team. This means there is an opportunity to influence fundamental decisions and participate in creating a potentially revolutionary approach to programming.

Scope of Responsibility

  • Leading the creation of social media content in collaboration with experts on the team
  • Managing website and digital presence
  • Arranging public appearances and speaking opportunities (podcasts, conferences) for team members
  • Exploration and potential development of influencer marketing

What You’ll Do

  • Be the marketing generalist (work primarily hands-on, there’s nobody else on the marketing team)
  • Own and define the marketing strategy and priorities
  • Take responsibility for key marketing metrics and performance

Who You Are

  • A senior marketing professional with proven experience in 0 → 1 projects, across multiple channels
  • Both strategic and hands-on
  • Strong understanding of performance metrics and growth levers
  • Comfortable working with modern marketing tech stacks, including analytics, and automation
  • Practical experience and interest in AI tools (e.g., content, research, experimentation, optimization)
  • Able to identify and implement automations to scale impact

Nice to Have

  • Experience with influencer marketing
  • Background in managing public presence / personal brand / thought leadership

Location: Remote (Overlap required: 10:00–13:00 London time) or Hybrid (Central London)

Type: Fractional / Contract (with potential to grow into full-time)

Head of Marketing (Fractional) employer: CodeSpeak

At CodeSpeak, we pride ourselves on being an innovative employer that fosters a dynamic and collaborative work culture. As the first marketing leader in our team, you will have the unique opportunity to shape our marketing strategy and make a significant impact in a groundbreaking AI-driven environment. We offer flexible working arrangements, a focus on employee growth, and the chance to be part of a revolutionary project that values your insights and creativity.

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Contact Detail:

CodeSpeak Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land Head of Marketing (Fractional)

Tip Number 1

Network like a pro! Reach out to your connections in the marketing world and let them know you're on the lookout for opportunities. You never know who might have a lead or can introduce you to someone at CodeSpeak.

Tip Number 2

Show off your skills! Create a personal project or case study that highlights your marketing expertise, especially in AI tools and performance metrics. This will not only demonstrate your hands-on approach but also give you something tangible to discuss during interviews.

Tip Number 3

Be proactive! Don’t just wait for job openings to pop up. Reach out directly to CodeSpeak and express your interest in the Head of Marketing role. A friendly email showcasing your passion and relevant experience can go a long way.

Tip Number 4

Stay updated on industry trends! Follow marketing blogs, podcasts, and influencers to keep your knowledge fresh. This will not only help you in interviews but also position you as a thought leader when discussing strategies with potential employers.

We think you need these skills to ace Head of Marketing (Fractional)

Strategic Thinking
Execution Skills
Marketing Strategy Development
Social Media Content Creation
Website Management
Public Speaking Coordination
Influencer Marketing

Some tips for your application 🫡

Show Your Hands-On Experience:Make sure to highlight your hands-on marketing experience in your application. We want to see how you've rolled up your sleeves and tackled projects from the ground up, especially in resource-constrained environments.

Be Strategic Yet Practical:We’re looking for someone who can think strategically but also execute effectively. In your application, share examples of how you’ve balanced both aspects in previous roles, particularly in 0 → 1 projects.

Metrics Matter:Don’t forget to mention your understanding of performance metrics and growth levers. We love numbers, so include any key metrics you've influenced or improved in past marketing efforts.

Apply Through Our Website:Finally, make sure to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!

How to prepare for a job interview at CodeSpeak

Know Your Stuff

Make sure you understand the ins and outs of CodeSpeak and its unique approach to programming. Familiarise yourself with their AI-based system and how it differs from traditional coding. This will show that you're genuinely interested and ready to contribute.

Showcase Your Hands-On Experience

Since this role is all about being a marketing generalist, be prepared to discuss your previous hands-on projects. Share specific examples where you've successfully built marketing strategies from scratch, especially in resource-constrained environments.

Metrics Matter

Be ready to talk about key marketing metrics and how you've used them to drive growth in past roles. Highlight your experience with analytics tools and how you've leveraged data to make informed decisions.

Embrace the AI Angle

Given the focus on AI tools, demonstrate your practical experience and interest in using AI for marketing. Discuss any relevant projects or tools you've used, and how you see AI shaping the future of marketing in tech.