At a Glance
- Tasks: Lead innovative marketing strategies and create engaging events for developers in Europe.
- Company: Join Coder, a forward-thinking tech company with a focus on collaboration.
- Benefits: Competitive salary, equity options, remote work, and bonus opportunities.
- Other info: Dynamic role with opportunities for growth and collaboration across teams.
- Why this job: Make a real impact in the tech industry while enhancing brand visibility.
- Qualifications: 4-7 years in field marketing, preferably in B2B tech, with strong project management skills.
The predicted salary is between 77000 - 104000 £ per year.
About the role
In this role, you will be at the forefront of Coder's marketing efforts in the European region, focusing on the development and execution of strategic marketing initiatives.
Your primary responsibilities will include enhancing brand visibility, supporting the sales team, and driving lead generation through targeted marketing programs tailored to specific accounts.
Collaboration with sales, partners, and the broader marketing team will be essential to create meaningful experiences for developers and stakeholders alike.
- Key facts
- Location: London
- Engagement: Full-time
- Equity options available
- Bonus opportunities
- Workplace: Remote
What you'll do
- Develop and implement field marketing strategies that are in line with both global objectives and the specific priorities of the EMEA region.
- Plan and execute engaging virtual and in-person events, ranging from technical discussions to networking meetups and comprehensive enterprise programs.
- Drive lead generation and contribute to pipeline development through well-structured programs, ensuring effective handoffs and diligent follow-up.
- Work in tandem with global marketing teams to tailor campaign content and messaging for the European market, ensuring relevance and resonance.
- Assist in the execution of co-branded marketing initiatives and collaborative events with key partners, resellers, and channel alliances.
- Partner closely with sales teams to implement account-based marketing strategies for prioritized accounts, transforming target lists into actionable conversations and pipeline opportunities.
- Create and manage account-specific materials, communications, and campaign touchpoints to bolster sales outreach and facilitate pipeline growth.
- Support pre-event account-based marketing activities, including coordinating target accounts, assisting with personalized outreach, and planning follow-up strategies.
- Maintain organization and manage timelines effectively to ensure smooth execution of regional campaigns and events, minimizing any potential disruptions.
Requirements
- A minimum of 4 to 7 years of experience in field marketing, preferably in B2B technology sectors or organizations that cater to developers.
- Proven track record in managing regional field marketing initiatives, including events, partner campaigns, and marketing activities aligned with sales efforts.
- Experience in executing account-based marketing programs, including planning for target accounts, creating personalized campaign touchpoints, and coordinating with sales teams.
- Strong project management skills, with the ability to oversee timelines, manage vendors, and coordinate cross-functional contributions effectively.
- Demonstrated experience working closely with sales teams to meet pipeline goals and address regional marketing priorities.
- Exceptional written and verbal communication abilities, ensuring stakeholders are kept informed and aligned throughout the marketing process.
- Ability to juggle multiple programs simultaneously while maintaining a high level of organization, responsiveness, and attention to detail.
- Familiarity with project management tools such as Asana or equivalent systems is essential.
- Nice to have
- Experience in marketing to developers, platform engineering teams, Dev Ops professionals, or other technical audiences.
- Background in enterprise Saa S, cloud infrastructure, open-source technologies, or developer-focused tools.
- Knowledge of marketing automation, CRM, or account-based marketing platforms like Hub Spot, Salesforce, 6sense, or Hockey Stack.
- Experience in supporting partner or channel marketing initiatives.
- Familiarity with measuring the effectiveness of field marketing efforts, including metrics such as attendance, engagement, influenced pipeline, and sourced pipeline.
- Experience working for a company that offers open-source solutions.
Skills & tools
- Proficient in Asana
- Experienced with Salesforce
- Knowledgeable in marketing automation platforms
- Familiar with account-based marketing platforms
- Skilled in using event management platforms
- Competent in shared content management systems
- Practical notes
Coder is committed to being an Equal Opportunity Employer.
The interview process is designed to be transparent and typically spans two to four weeks.
We utilize AI tools to enhance our recruitment process, such as Ashby for application reviews and Granola for note-taking during interviews.
Candidates are permitted to use AI for take-home assessments, provided they disclose its use.
However, AI assistance is not allowed during conversational interviews.
All hiring decisions are made by human evaluators.
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Senior Field Marketing Manager employer: Coder
At Coder, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to take ownership of their projects and drive meaningful impact. As a Senior Product Manager, you'll have the opportunity to shape the future of AI-driven software development while collaborating closely with talented teams in a fast-paced environment. With a commitment to employee growth and a transparent hiring process, Coder is an excellent employer for those looking to make a difference in the tech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Field Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Coder and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Coder are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Coder on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Coder. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Field Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Coder. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Coder:Show us that you’ve done your homework! In your application, briefly mention what you admire about Coder’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Coder
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Coder will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Coder, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
