At a Glance
- Tasks: Bring marketing programs to life and execute memorable events for developers.
- Company: Join Coder, a leading AI software development company shaping the future of coding.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on creativity and collaboration.
- Why this job: Make a real impact in tech marketing while collaborating with innovative teams.
- Qualifications: 4-7 years in field marketing, preferably in B2B tech or developer-focused roles.
The predicted salary is between 40000 - 50000 £ per year.
Developers don’t want more marketing. They want relevance, technical depth, and experiences worth showing up for. As Senior Field Marketing Manager, you will help bring Coder’s regional marketing programs to life. You will execute field and ABM programs that build awareness, support sales, and create pipeline across the European market. You will work closely with a Senior Marketing Manager, sales, partners, and the broader marketing team. You will coordinate events, activate campaigns, and keep programs moving on time and on brand.
What you’ll do here
- Execute regional field marketing plans aligned to global strategy and EMEA priorities.
- Run virtual and in-person events that people actually remember, from platform engineering roundtables to developer meetups to enterprise field programs.
- Support lead generation and pipeline goals through strategic programs, clear handoffs, and timely follow-through.
- Partner with global marketing teams to localize campaign content and messaging for EMEA audiences.
- Help execute co-branded campaigns and joint event opportunities with strategic alliances, resellers, and channel partners.
- Partner closely with sales on ABM plays for high-priority accounts, helping turn target account lists into real conversations and pipeline.
- Coordinate account-specific assets, communications, and campaign touchpoints that support sales outreach and pipeline creation.
- Support pre-event ABM motions, including target account coordination, personalized outreach support, and follow-up planning.
- Keep projects organized, timelines moving, and chaos to a minimum across regional campaigns and events.
What we’re looking for
- 4–7 years of field marketing experience, preferably in B2B technology or developer-focused companies.
- Hands-on experience executing regional field marketing programs, including events, partner campaigns, and sales-aligned marketing motions.
- Experience supporting or executing account-based marketing programs, including target account planning, personalized campaign touchpoints, and sales coordination.
- Strong project management skills with the ability to manage timelines, vendors, details, and cross-functional inputs.
- Experience partnering closely with sales teams to support pipeline goals and regional priorities.
- Clear written and verbal communication skills, with the ability to keep stakeholders informed and aligned.
- Comfort managing multiple programs at once while staying organized, responsive, and detail-oriented.
- Familiarity with project management tools such as Asana or similar systems.
Bonus tacos if you have
- Experience marketing to developers, platform engineering teams, DevOps teams, or technical buyers.
- Experience with enterprise SaaS, cloud infrastructure, open-source, or developer tools.
- Familiarity with marketing automation, CRM, or ABM platforms such as HubSpot, Salesforce, 6sense or HockeyStack.
- Experience supporting partner or channel marketing programs.
- Experience measuring field marketing performance across attendance, engagement, influenced pipeline, and sourced pipeline.
- Experience supporting a company with an open source offering.
Our tech stack
You do not need to know every tool on day one, but familiarity with common go-to-market systems will help you ramp quickly. This role may work across tools such as Asana, Salesforce, marketing automation platforms, ABM platforms, event platforms, and shared content systems.
About Coder
Coder is an AI software development company leading the future of autonomous coding. We empower teams to build software faster, more securely, and at scale through the collaboration of AI coding agents and human developers. Our mission is to make agentic AI a safe, trusted, and integral part of every software development lifecycle.
Our self-hosted AI Development Environment is the foundation for deploying agentic AI in the enterprise. It provides a secure, standardized, and governed workspace to deploy autonomous coding agents alongside human developers, accelerating innovation while maintaining control and compliance. Coder's isolated, policy-driven environments improve productivity, cut cloud costs, and reduce data risks. Developers transition to AI at their own pace using their own tools. Platform and security teams can govern, audit, and manage a great developer experience at scale.
Interview process
We believe that the interview process should be transparent, consistent, and enjoyable. We value your time and hope to complete the interview process in two to four weeks, if schedules allow. Through your interviews, you will meet a mix of individual contributors, managers, and senior leaders.
AI use during the interview process
As an AI company, Coder embraces the use of AI tools, and we want to be transparent about our expectations as you navigate our interview process. Not permitted: Using AI assistance during conversational interviews. Permitted: Using AI tooling for take-home assessments. Please flag where and to what extent it was used in your take-home. Your submission will not be penalised for using AI as long as it is done honestly.
Our use of AI in hiring
We use AI tools to help manage our recruitment process efficiently and fairly. Specifically: Ashby helps us review inbound applications by surfacing candidates who best match the role requirements we've defined. This tool does not make hiring decisions - it helps our team prioritise which applications to review first. Granola takes notes during our interview calls so our team can focus on the conversation with you. All hiring decisions are made by humans. Our team reviews applications, conducts interviews, and makes final selections. AI tools assist us but never replace human judgment, and these practices are conducted in compliance with applicable data protection, AI governance, and labour laws. Your data is not used to train AI models.
In accordance with New York City Local Law 144, an independent bias audit has been conducted on "Automated Employment Decision Tools"; results are available for Ashby.
If you're applying for a role at Coder and have questions about how we use AI in our process, or if you'd like to request information about the data we collect, please contact careers@coder.com.
Coder is a proud Equal Opportunity Employer
We are committed to providing equal employment opportunities to qualified applicants and do not discriminate on the basis of race, colour, ancestry, religion, sex, pregnancy, gender, gender identity, gender expression, sexual orientation, national origin, age, marital status, genetic information, disability, protected veteran status or any other characteristic protected by federal, state, or local laws.
Senior Field Marketing Manager (London) employer: Coder
At Coder, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to take ownership of their projects and drive meaningful impact. As a Senior Product Manager, you'll have the opportunity to shape the future of AI-driven software development while collaborating closely with talented teams in a fast-paced environment. With a commitment to employee growth and a transparent hiring process, Coder is an excellent employer for those looking to make a difference in the tech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Field Marketing Manager (London)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Coder and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Coder are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Coder on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Coder. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Field Marketing Manager (London)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Coder. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Coder:Show us that you’ve done your homework! In your application, briefly mention what you admire about Coder’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Coder
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Coder will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Coder, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
