At a Glance
- Tasks: Create and adapt sales enablement content for EMEA markets and deliver training programmes.
- Company: Join Coder, an innovative AI software development company leading the future of coding.
- Benefits: Enjoy a hybrid work model with flexible scheduling and a supportive team environment.
- Other info: Collaborate with global teams and enjoy excellent career growth opportunities.
- Why this job: Be the first Sales Enablement Manager in EMEA and shape the future of sales strategies.
- Qualifications: 2-4 years in sales enablement or content creation with a focus on EMEA dynamics.
The predicted salary is between 60000 - 80000 £ per year.
Coder is hiring its first Sales Enablement Manager for EMEA, who will sit within our Content & Learning pillar and report directly to the Head of Sales Enablement. You will be the enablement presence for the region, creating and adapting content, building programs, and supporting the EMEA sales team across a diverse set of markets. This is an individual contributor role for someone who thrives in a build-from-scratch environment, knows how enterprise sales work across EMEA, and can move between content creation, regional training, and cross-functional collaboration without losing momentum. You'll work closely with the global enablement team, Marketing, and Product Marketing while independently owning the regional agenda.
If you're someone who knows that a playbook that works in North America doesn't automatically work in EMEA, loves building things that sales teams actually use, and wants to be the first enablement hire in a region with real room to shape how it's done, this role is for you. This position follows a hybrid work model. Candidates should be local and able to work from our London office on a regular weekly basis, with scheduling flexibility.
What you’ll do here:
- Create and adapt sales enablement content for EMEA markets playbooks, battlecards, competitive positioning, and training materials that reflect regional buyer dynamics, language nuance, and sales culture.
- Build and deliver onboarding and ongoing training programs for EMEA sales reps, ensuring they ramp quickly and stay current on product and messaging updates.
- Partner closely with Product Marketing and Marketing to translate global messaging and positioning into field-ready content that actually resonates with EMEA buyers, pushing back constructively when global content needs regional adaptation.
- Work with EMEA sales leadership and SDR leadership to understand what reps need in the field and turn that signal into content and programs that are practical and immediately useful.
- Collaborate with the global Content & Learning team to ensure regional content is consistent with global standards while remaining locally relevant.
- Identify gaps in the EMEA enablement program and proactively build resources to close them.
What we’re looking for:
- 2–4 years of experience in sales enablement, content creation, or a revenue-facing role with an EMEA focus.
- Proven ability to create high-quality enablement content independently. You can go from a brief to a finished playbook without hand-holding.
- Strong understanding of EMEA enterprise sales dynamics.
- Comfortable working remotely and autonomously as the sole enablement person in a region. You can set your own priorities and manage up effectively.
- Strong internal collaborator. You know how to consume global messaging, identify where it needs to flex for the region, and work cross-functionally to get it right.
- Excellent communicator in English; additional European language proficiency a plus.
- High ownership, strong judgment, and the ability to own your domain as a P3 individual contributor.
Bonus tacos if you have:
- Background in B2B SaaS, enabling enterprise sales teams.
- Experience enabling sellers in a developer tools, infrastructure, or platform engineering context.
- Familiarity with various sales platforms (Highspot, Nooks, LetterAI).
- Experience supporting partner or channel sales motions.
- Prior experience as a first or early enablement hire in a region.
About Coder:
Coder is an AI software development company leading the future of autonomous coding. We empower teams to build software faster, more securely, and at scale through the collaboration of AI coding agents and human developers. Our mission is to make agentic AI a safe, trusted, and integral part of every software development lifecycle.
Our self-hosted AI Development Environment is the foundation for deploying agentic AI in the enterprise. It provides a secure, standardized, and governed workspace to deploy autonomous coding agents alongside human developers, accelerating innovation while maintaining control and compliance. Coder's isolated, policy-driven environments improve productivity, cut cloud costs, and reduce data risks. Developers transition to AI at their own pace using their own tools. Platform and security teams can govern, audit, and manage a great developer experience at scale.
Interview process:
We believe that the interview process should be transparent, consistent, and enjoyable. We value your time and hope to complete the interview process in two to four weeks, if schedules allow. Through your interviews, you will meet a mix of individual contributors, managers, and senior leaders.
AI use during the interview process:
As an AI company, Coder embraces the use of AI tools, and we want to be transparent about our expectations as you navigate our interview process. Not permitted: Using AI assistance during conversational interviews. Permitted: Using AI tooling for take-home assessments. Please flag where and to what extent it was used in your take-home. Your submission will not be penalised for using AI as long as it is done honestly.
Our use of AI in hiring:
We use AI tools to help manage our recruitment process efficiently and fairly. Specifically: Ashby helps us review inbound applications by surfacing candidates who best match the role requirements we've defined. This tool does not make hiring decisions - it helps our team prioritise which applications to review first. Granola takes notes during our interview calls so our team can focus on the conversation with you. All hiring decisions are made by humans. Our team reviews applications, conducts interviews, and makes final selections. AI tools assist us but never replace human judgment, and these practices are conducted in compliance with applicable data protection, AI governance, and labour laws. Your data is not used to train AI models.
In accordance with New York City Local Law 144, an independent bias audit has been conducted on 'Automated Employment Decision Tools'; results are available for Ashby.
If you're applying for a role at Coder and have questions about how we use AI in our process, or if you'd like to request information about the data we collect, please contact careers@coder.com.
Coder is a proud Equal Opportunity Employer. We are committed to providing equal employment opportunities to qualified applicants and do not discriminate on the basis of race, colour, ancestry, religion, sex, pregnancy, gender, gender identity, gender expression, sexual orientation, national origin, age, marital status, genetic information, disability, protected veteran status or any other characteristic protected by federal, state, or local laws.
Sales Enablement Manager in London employer: Coder
At Coder, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to take ownership of their projects and drive meaningful impact. As a Senior Product Manager, you'll have the opportunity to shape the future of AI-driven software development while collaborating closely with talented teams in a fast-paced environment. With a commitment to employee growth and a transparent hiring process, Coder is an excellent employer for those looking to make a difference in the tech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Enablement Manager in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Enablement Manager at Coder, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Coder. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Enablement Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Enablement Manager in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Coder:When writing your cover letter, make sure to tailor your message specifically for Coder. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Coder
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Coder that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Coder that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Coder’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.