Senior Sales Development Representative in London

Senior Sales Development Representative in London

London Full-Time 35000 - 45000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Generate qualified leads for our Enterprise Account Managers through targeted outreach and research.
  • Company: Join Coder, a leading AI software development company transforming coding practices.
  • Benefits: Enjoy competitive pay, flexible work options, and opportunities for professional growth.
  • Other info: Collaborative culture with a focus on continuous learning and career advancement.
  • Why this job: Be at the forefront of AI-driven development and help major companies innovate faster.
  • Qualifications: 1-3 years in sales roles with strong communication skills and a proactive mindset.

The predicted salary is between 35000 - 45000 £ per year.

Coder is looking for a Senior Sales Development Representative (SDR) to fuel our growth by generating qualified pipeline for our Enterprise Account Managers. You’ll help bring Coder’s Environment-as-a-Service platform to some of the world’s largest companies that are adopting AI-driven development at scale. This role is all about creating opportunities: finding and engaging the right prospects, uncovering the pain points Coder can help with, and setting up qualification calls that set our EAMs up for success. You’ll play a critical role in driving Coder’s outbound motion and helping large organizations build software faster, more securely, and at scale through the collaboration of AI coding agents and human developers.

What you’ll do here:

  • Generate qualified opportunities for EAMs through targeted outbound prospecting.
  • Conduct multi-channel outreach across phone, email, and LinkedIn using tools like SalesLoft, Sales Navigator, ZoomInfo, 6sense, and Nooks.
  • Research target accounts and key personas to craft personalized and value-driven messaging.
  • Set up qualification calls for EAMs to run and advance through the sales cycle.
  • Work closely with EAMs to strategize account outreach and hand off qualified opportunities seamlessly.
  • Maintain accurate activity and lead data in CRM and engagement platforms.
  • Collaborate with marketing to align messaging and campaigns to drive higher response rates.
  • Stay sharp on developer tooling, platform engineering, and AI-driven development trends to speak credibly with prospects.

What we’re looking for:

  • 1-3 years in outbound SDR or BDR roles within SaaS or developer-focused technology companies.
  • Proven ability to generate pipeline through outbound cold calling, emailing, and social selling.
  • Experience with SalesLoft, LinkedIn Sales Navigator, ZoomInfo, 6sense, and similar prospecting tools.
  • Strong written and verbal communication skills; able to clearly articulate technical value propositions.
  • Grit, curiosity, and the ability to handle rejection while maintaining a positive, proactive mindset.
  • Highly organized and self-motivated with a focus on measurable goals and continuous improvement.
  • Eagerness to learn about developer tools, DevOps, platform engineering, and AI workflows.

Bonus tacos if you have:

  • Prior experience selling into engineering or DevOps personas.
  • Familiarity with AI and GenAI developer tools.
  • Knowledge of open source ecosystems or cloud-native technologies.
  • Experience collaborating closely with Account Executives in an enterprise sales motion.

About Coder:

Coder is an AI software development company leading the future of autonomous coding. We empower teams to build software faster, more securely, and at scale through the collaboration of AI coding agents and human developers. Our mission is to make agentic AI a safe, trusted, and integral part of every software development lifecycle. Our self-hosted AI Development Environment is the foundation for deploying agentic AI in the enterprise. It provides a secure, standardized, and governed workspace to deploy autonomous coding agents alongside human developers, accelerating innovation while maintaining control and compliance. Coder's isolated, policy-driven environments improve productivity, cut cloud costs, and reduce data risks. Developers transition to AI at their own pace using their own tools. Platform and security teams can govern, audit, and manage a great developer experience at scale.

Interview process:

We believe that the interview process should be transparent, consistent, and enjoyable. We value your time and hope to complete the interview process in two to four weeks, if schedules allow. Through your interviews, you will meet a mix of individual contributors, managers, and senior leaders.

AI use during the interview process:

As an AI company, Coder embraces the use of AI tools, and we want to be transparent about our expectations as you navigate our interview process. Not permitted: Using AI assistance during conversational interviews. Permitted: Using AI tooling for take-home assessments. Please flag where and to what extent it was used in your take-home. Your submission will not be penalised for using AI as long as it is done honestly.

Our use of AI in hiring:

We use AI tools to help manage our recruitment process efficiently and fairly. Specifically: Ashby helps us review inbound applications by surfacing candidates who best match the role requirements we've defined. This tool does not make hiring decisions - it helps our team prioritise which applications to review first. Granola takes notes during our interview calls so our team can focus on the conversation with you. All hiring decisions are made by humans. Our team reviews applications, conducts interviews, and makes final selections. AI tools assist us but never replace human judgment, and these practices are conducted in compliance with applicable data protection, AI governance, and labour laws. Your data is not used to train AI models. In accordance with New York City Local Law 144, an independent bias audit has been conducted on 'Automated Employment Decision Tools'; results are available for Ashby.

If you're applying for a role at Coder and have questions about how we use AI in our process, or if you'd like to request information about the data we collect, please contact us.

Coder is a proud Equal Opportunity Employer. We are committed to providing equal employment opportunities to qualified applicants and do not discriminate on the basis of race, colour, ancestry, religion, sex, pregnancy, gender, gender identity, gender expression, sexual orientation, national origin, age, marital status, genetic information, disability, protected veteran status or any other characteristic protected by federal, state, or local laws.

Senior Sales Development Representative in London employer: Coder Enterprise

At Coder, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, where innovation thrives and employees are empowered to grow. As a Senior Sales Development Representative, you'll benefit from comprehensive training, collaborative teamwork, and the opportunity to engage with cutting-edge AI technology in a supportive environment that values your contributions. Join us in our mission to revolutionise software development while enjoying a flexible work-life balance and a commitment to your professional development.

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Contact Details:

Coder Enterprise Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Senior Sales Development Representative in London

Tip Number 1

Get to know Coder inside out! Familiarise yourself with our Environment-as-a-Service platform and the AI-driven development trends. This way, when you chat with prospects, you can speak their language and show them how we can solve their pain points.

Tip Number 2

Leverage your network on LinkedIn! Connect with potential leads and engage with their content. A personalised message can go a long way in making that first impression and setting up those all-important qualification calls.

Tip Number 3

Stay organised! Use CRM tools to keep track of your outreach and follow-ups. This will help you maintain a steady pipeline and ensure no opportunity slips through the cracks. Plus, it’ll make collaborating with EAMs a breeze!

Tip Number 4

Don’t shy away from rejection! It’s part of the game. Keep a positive mindset and learn from each interaction. Remember, every 'no' gets you closer to a 'yes', so keep pushing forward and stay motivated!

We think you need these skills to ace Senior Sales Development Representative in London

Outbound Prospecting
SalesLoft
LinkedIn Sales Navigator
ZoomInfo
6sense
Multi-Channel Outreach
Research Skills

Some tips for your application 🫡

Be Yourself:When you're writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to show your enthusiasm for the role and what makes you tick.

Tailor Your Message:Make sure to customise your application for the Senior Sales Development Representative position. Highlight your relevant experience in outbound prospecting and how you can help us generate qualified opportunities for our EAMs.

Showcase Your Skills:Don’t forget to mention your experience with tools like SalesLoft and LinkedIn Sales Navigator. We’re looking for someone who can hit the ground running, so make it clear how your skills align with what we need!

Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!

How to prepare for a job interview at Coder Enterprise

Know Your Tools

Familiarise yourself with the prospecting tools mentioned in the job description, like SalesLoft and LinkedIn Sales Navigator. Being able to discuss how you've used these tools effectively in past roles will show that you're ready to hit the ground running.

Research is Key

Before your interview, dive deep into Coder's Environment-as-a-Service platform and understand its benefits for large organisations. Be prepared to discuss how you can identify pain points for potential clients and tailor your outreach accordingly.

Showcase Your Communication Skills

Practice articulating technical value propositions clearly and confidently. You might be asked to explain complex concepts during the interview, so being able to simplify these ideas will demonstrate your strong communication skills.

Embrace Rejection with Positivity

The role involves a lot of outbound prospecting, which means facing rejection is part of the game. Share examples of how you've handled setbacks in the past while maintaining a proactive mindset. This will highlight your grit and resilience, qualities that are essential for success in sales.