At a Glance
- Tasks: Drive marketing growth in the UK through innovative campaigns and partner collaborations.
- Company: Join Codal, an award-winning consultancy transforming digital solutions for enterprise clients.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Work remotely or from our Lincoln office, collaborating with a creative team.
- Why this job: Shape marketing strategies in a dynamic environment and make a real impact on business growth.
- Qualifications: 6+ years in B2B marketing with strong campaign execution and partner marketing experience.
The predicted salary is between 50000 - 55000 £ per year.
An Introduction to Codal
Codal is an award-winning web design and development consultancy that helps enterprise organizations solve complex problems and accelerate growth through elegant, data-driven digital solutions. Our areas of expertise include application modernization, eCommerce, UX/UI design, product strategy, data analytics, and artificial intelligence. At Codal, you will collaborate with some of the most innovative organizations in the world and work on cutting-edge technologies that push the boundaries of design and software development. We promote long-term success, not just for our clients but for our team, helping you develop a professional roadmap that takes your career to new heights.
Founded in 2009 and headquartered in Chicago, we specialise in product strategy, experience design, eCommerce, platform engineering, cloud architecture, big data and AI, serving as the premium development partner for enterprise clients. Our marketing team is responsible for driving pipeline across these service lines, working closely with sales and our technology partners to generate and convert demand.
The role
We are looking for a hands-on, commercially minded marketer to own growth activity across the UK. This is an individual contributor role reporting into the Global Head of Marketing. You will have clear ownership of the UK region, running campaigns, supporting partner-led pipelines, improving performance over time, and making sure regional activity connects back to revenue. This is a broad role by design. The UK market is at an earlier stage than the US, which means there is real scope to shape how we show up here. We need someone who is comfortable operating across campaigns, partners, events, and content and can prioritise effectively without being told what to work on first. This position is not a pure strategy role and not a coordination role. We need someone who can take ownership, get things live, learn what works, and improve it over time.
What you will own
- UK GTM execution
- Execute UK-focused campaign activity aligned to global GTM priorities
- Contribute to how we position Codal in the UK market, including messaging, offers and channel mix
- Identify gaps in current UK activity and bring ideas forward
- Localise campaigns and messaging for UK audiences
Partner marketing
- Act as the primary UK marketing contact for partners including Shopify, BigCommerce and others
- Plan and execute co-marketing campaigns, events and content with UK partners
- Leverage US partner activity and relationships to support UK growth
- Identify opportunities to expand partner-led pipeline in the region
CRO and Technical SEO GTM
- Support the launch and UK go-to-market for Codal's CRO and Technical SEO services
- Develop and execute campaigns that build awareness and generate pipeline for these service lines
- Work with sales and leadership to shape positioning, messaging and offers for UK buyers
- Identify the right channels, partners and audiences to reach in-market
Events and field marketing
- Plan and run UK-based events, dinners and trade show activity
- Own follow-up and conversion from events, not just attendance
- Ensure event activity connects back to pipeline
Campaign execution
- Execute campaigns across email, paid, content and partner channels
- Set up and track campaigns correctly in HubSpot, including tagging, UTMs, naming conventions and list management
- Follow through on lead nurture and campaign follow-up
What we are looking for
- 6+ years in B2B marketing, ideally in digital services, agency or consultancy
- Comfortable operating across campaigns, partners, events and optimisation, not just one specialism
- Strong understanding of how marketing contributes to pipeline and revenue
- Experience with HubSpot (or equivalent MAP) and comfortable in Salesforce for pipeline visibility
- Experience with partner or co-marketing campaigns
- Familiarity with Shopify, BigCommerce or similar eCommerce ecosystems is a strong plus
- Strong copywriting across emails, landing pages and campaign messaging
- Commercial mindset: focused on outcomes, not just activity
- Able to operate independently and take ownership of the region
- Comfortable working in a fast-moving, collaborative environment
How this role will be measured
- Contribution to UK-influenced pipeline
- Growth of partner-led pipeline and activity in the UK
- Improvement in campaign and website performance over time
- Quality and follow-through of UK campaign and event execution
- Contribution to building a more consistent UK GTM approach
Location and logistics
- UK-based (Lincoln office or remote based out of London)
- Reporting into the Global Head of Marketing
- Not a people management role; you will work closely with a wider team of marketers, designers and the revenue team including sales, partnerships and leadership
We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. Pay range: £50,000 GBP - £55,000 GBP.
Note: Codal only communicates with candidates through official @codal.com email addresses. We never request payment during the hiring process. Please be vigilant regarding recruitment scams. At Codal, we are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
Marketing Manager in Lincoln employer: Codal
Codal is an exceptional employer that fosters a collaborative and innovative work culture, allowing Marketing Managers to take ownership of their projects and drive impactful campaigns in the UK market. With a commitment to employee growth, Codal offers opportunities for professional development and the chance to work with cutting-edge technologies alongside some of the most innovative organizations globally. The Lincoln office or remote options provide flexibility, ensuring a balanced work-life environment while contributing to meaningful digital solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Lincoln
✨Tip Number 1
Get to know Codal inside out! Research their projects, values, and the tech they use. This way, when you chat with them, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events where Codal might be present. Building relationships can give you an edge and insider info on the role.
✨Tip Number 3
Prepare for interviews by practising common marketing scenarios. Think about how you’d tackle campaigns, partner marketing, and events. Show them you’re ready to take ownership and drive results!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Codal team and ready to make an impact.
We think you need these skills to ace Marketing Manager in Lincoln
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your experience in B2B marketing and how it aligns with Codal's focus on growth and pipeline generation.
Showcase Your Campaign Skills:We want to see your hands-on experience with campaigns! Share specific examples of successful campaigns you've executed, especially those that drove revenue or improved performance.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and bullet points where possible to make it easy for us to see your key achievements and skills.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role.
How to prepare for a job interview at Codal
✨Know Your Stuff
Before the interview, dive deep into Codal's services and recent projects. Familiarise yourself with their approach to eCommerce, UX/UI design, and data analytics. This will not only show your genuine interest but also help you tailor your responses to align with their goals.
✨Showcase Your Campaign Skills
Prepare specific examples of successful campaigns you've executed in the past. Highlight how you identified gaps, localised messaging, and improved performance over time. This will demonstrate your hands-on experience and ability to take ownership of marketing activities.
✨Understand the UK Market
Since this role focuses on the UK region, research the current trends and challenges in the UK market. Be ready to discuss how you would position Codal effectively and what unique strategies you would implement to drive growth in this area.
✨Ask Insightful Questions
Prepare thoughtful questions about Codal's future plans, especially regarding their UK strategy. This shows that you're not just interested in the role but are also thinking about how you can contribute to their long-term success.
