Direct and Channel Sales Executive – Unified Communications (UC) in Liverpool
Direct and Channel Sales Executive – Unified Communications (UC)

Direct and Channel Sales Executive – Unified Communications (UC) in Liverpool

Liverpool Full-Time 45000 - 45000 £ / year (est.) No home office possible
Coconut Lime Ltd

At a Glance

  • Tasks: Drive sales by owning the full cycle and closing deals in Unified Communications.
  • Company: Dynamic tech company focused on innovative communication solutions.
  • Benefits: Up to £45,000 salary, uncapped commission, and supportive work culture.
  • Other info: Enjoy a low-ego, high-trust environment with excellent growth potential.
  • Why this job: Make a real impact in a growing industry with trusted ownership of your sales.
  • Qualifications: Proven B2B sales experience, especially in UCaaS or telecoms.

The predicted salary is between 45000 - 45000 £ per year.

Are you a proper deal‑closer, not a hand‑holder? Do you enjoy owning the full sales cycle and being trusted to deliver? Comfortable selling complex tech into UK businesses — both direct and via partners? This is a full‑time, permanent new business and channel sales role focused on Unified Communications and Contact Centre solutions, working in the CCaaS / UCaaS space.

Location & working pattern

  • Office‑based role in Liverpool
  • Working closely with leadership, partners and internal teams
  • UK‑focused B2B sales role

Earnings

  • Up‑to £45,000 basic salary (depending on experience)
  • Uncapped commission (no moving goalposts)

What you’ll actually be doing

  • This is a hands‑on, revenue‑driving role with real ownership. You’ll be responsible for winning new business through both direct and channel routes.
  • Owning the full sales cycle — from first conversation through to contract signature
  • Converting qualified inbound leads generated via marketing and lead partners
  • Building and closing direct B2B opportunities, primarily mid‑market
  • Working closely with channel partners, distributors and resellers to support and close deals
  • Delivering product demos and value‑led sales conversations
  • Managing and maintaining a healthy, predictable sales pipeline via CRM
  • Providing accurate forecasting and revenue reporting
  • Ensuring a smooth handover to account management after initial onboarding

What we’re looking for

  • You don’t need to tick every box, but you should be comfortable in this world.

Essential

  • Proven experience closing new business B2B deals
  • Background in UCaaS, CCaaS, CX, SaaS or telecoms sales
  • Experience selling direct and working with channel / partner models
  • Confident presenting, negotiating and closing
  • Commercial, consultative sales approach
  • Comfortable working office‑based and owning your number

Nice to have

  • Experience with Unified Communications, VoIP, SIP or cloud contact centre platforms
  • Exposure to Microsoft Teams, AI‑driven CX or omnichannel solutions
  • Existing relationships within the UK tech or telecoms channel

The environment

This is a grown‑up sales environment — low ego, high trust. You’ll be supported, not micromanaged, and judged on outcomes rather than activity for activity’s sake. The business is scaling, the product is credible, and sales is central to growth.

Direct and Channel Sales Executive – Unified Communications (UC) in Liverpool employer: Coconut Lime Ltd

As a Direct and Channel Sales Executive in Liverpool, you'll thrive in a dynamic, supportive environment that values trust and autonomy. With uncapped commission potential and a focus on meaningful sales outcomes, this role offers significant opportunities for personal and professional growth within a rapidly scaling company at the forefront of Unified Communications technology.
Coconut Lime Ltd

Contact Detail:

Coconut Lime Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Direct and Channel Sales Executive – Unified Communications (UC) in Liverpool

Tip Number 1

Get to know the company inside out! Research their products, culture, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.

Tip Number 2

Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral — which is always a bonus!

Tip Number 3

Prepare for the interview by practising your pitch. Be ready to discuss your past successes in closing deals and how you can bring value to their sales team. Confidence is key, so own your achievements!

Tip Number 4

Follow up after your interview! A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role and the company — and we all love a bit of enthusiasm!

We think you need these skills to ace Direct and Channel Sales Executive – Unified Communications (UC) in Liverpool

B2B Sales
Sales Cycle Management
Unified Communications (UC)
CCaaS
SaaS Sales
Channel Sales
Negotiation Skills
Presentation Skills
CRM Management
Revenue Forecasting
Product Demonstrations
Consultative Selling
Relationship Building
Tech Sales Experience

Some tips for your application 🫡

Show Your Sales Skills: Make sure to highlight your experience in closing deals and managing the full sales cycle. We want to see how you've successfully navigated complex sales processes, especially in the UCaaS or CCaaS space.

Tailor Your Application: Don’t just send a generic CV! We love it when candidates customise their applications to reflect our job description. Mention specific experiences that align with the role, like working with channel partners or delivering product demos.

Be Clear and Concise: When writing your application, keep it straightforward. We appreciate clarity over fluff. Use bullet points where possible to make your achievements stand out and ensure we can easily see your relevant skills.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!

How to prepare for a job interview at Coconut Lime Ltd

Know Your Product Inside Out

Before the interview, make sure you understand Unified Communications and Contact Centre solutions thoroughly. Familiarise yourself with the latest trends in UCaaS and CCaaS, as well as the specific products the company offers. This will help you confidently discuss how these solutions can benefit potential clients.

Prepare for Real-World Scenarios

Expect to be asked about your experience closing deals and managing the sales cycle. Prepare specific examples of past successes, particularly in B2B sales. Think about challenges you've faced and how you overcame them, especially when working with channel partners or distributors.

Showcase Your Consultative Sales Approach

During the interview, demonstrate your consultative sales style. Be ready to discuss how you identify client needs and tailor your pitch accordingly. Highlight any experience you have with value-led sales conversations, as this aligns perfectly with what they’re looking for.

Ask Insightful Questions

At the end of the interview, don’t shy away from asking questions. Inquire about the company's growth plans, their approach to supporting sales executives, or how they measure success in this role. This shows your genuine interest and helps you assess if the company is the right fit for you.

Direct and Channel Sales Executive – Unified Communications (UC) in Liverpool
Coconut Lime Ltd
Location: Liverpool

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