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- Tasks: Manage key wholesale accounts and drive growth through new retail opportunities.
- Company: Join two fast-growing, design-led lifestyle brands with a strong digital presence.
- Benefits: Competitive salary, high ownership, and the chance to make a real impact.
- Other info: Collaborative environment with opportunities for personal and professional development.
- Why this job: Be part of an entrepreneurial team and scale a global wholesale channel.
- Qualifications: Experience in wholesale or account management, with strong organisational skills.
The predicted salary is between 37500 - 42500 £ per year.
About us: Cocopup and Coconut Lane are fast-growing, design-led lifestyle brands with a strong digital presence and an expanding global wholesale network. As we continue to scale, wholesale is a key growth channel across both UK and international markets.
We are looking for a highly organised, commercially driven Wholesale Manager to take ownership of this channel - managing key accounts, driving growth, and ensuring seamless operations end-to-end, while also leading and developing a junior team member.
The Role: This is a hands-on role combining account management, operations, team management, and business development. You will be responsible for maintaining strong relationships with existing wholesale partners, while actively growing the channel through new retail opportunities. You will also manage and support one direct report who assists with wholesale administration and logistics, ensuring they are effectively prioritised, developed, and contributing to the overall success of the function.
Key Responsibilities:
- Account Management & Growth
- Manage key wholesale accounts with regular (weekly) check-ins
- Provide proactive product recommendations and new stock suggestions
- Build strong, long-term relationships with retail partners
- Run promotions across wholesale platforms to drive sell-through
- Ensure partners are optimising product mix and performance
- Research and identify new retail partners (UK & international)
- Pitch Cocopup & Coconut Lane to larger retailers for new opportunities
- Support onboarding of new accounts, including completing new line forms and supplier documentation
- Manage large-scale wholesale orders from placement through to fulfilment
- Oversee packing, logistics, and delivery timelines
- Delegate and oversee administrative and logistics tasks through your direct report
- Liaise with UK and overseas partners regarding shipping and delivery
- Add SKUs to EAS for international shipping compliance
- Collate and supply product photography and marketing assets to retailers
- Manage retailer-specific requirements
- Ensure both brands are represented consistently and accurately across all partners
- Liaise with stock team on availability, issues, and delivery timelines
- Monitor stock levels and communicate with internal teams to support forecasting
- Coordinate FOB deliveries and supplier updates
- Keep a close eye on B2B Website (Shopify) updates and maximise its usage across wholesale
- Maintain accurate data and processes across wholesale systems
- Continuously look for ways to improve efficiency and scalability within the wholesale function
- Manage, support, and develop one direct report responsible for wholesale admin and logistics
- Provide clear direction, prioritisation, and feedback to ensure high performance
- Create structure and processes to enable the team to operate efficiently as the channel scales
About You:
- Proven experience in wholesale, sales, or account management (ideally in fashion, accessories, or lifestyle brands)
- Experience managing or mentoring team members, with the ability to lead and develop others
- Highly organised with strong attention to detail
- Commercially minded with a proactive approach to growth
- Confident communicator, able to build strong relationships internally and externally
- Comfortable managing multiple projects in a fast-paced environment
- Hands-on and solutions-focused
Bonus (but not essential):
- Experience with international wholesale and logistics
- Familiarity with platforms such as Shopify and Sparklayer
- Experience working with large retail accounts
What Success Looks Like:
- Strong relationships with key wholesale partners
- Growth in wholesale revenue across both brands
- Smooth and efficient order and logistics processes
- Successful onboarding of new retail partners
- Well-managed stock flow and forecasting support
- A high-performing, well-supported junior team member
Why Join Us?
- Be part of two fast-growing, creative brands
- High ownership and real impact in your role
- Opportunity to scale an exciting global wholesale channel
- Collaborative, entrepreneurial team
- 3+ days per week working in our Witney (Oxfordshire) office.
- Salary - £37,500-42,500 per year (depending on experience).
Wholesale Manager employer: Coconut Lane
Contact Detail:
Coconut Lane Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Wholesale Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the wholesale industry. Attend trade shows, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. Building relationships can open doors to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your skills! When you get the chance to meet someone from a brand or retailer, be ready to pitch yourself. Have a few success stories up your sleeve that highlight your experience in account management and growth. Make it clear how you can add value to their team.
✨Tip Number 3
Don’t just wait for job openings to pop up. Be proactive! Research companies you admire, like Cocopup and Coconut Lane, and reach out directly. Express your interest in their wholesale operations and how you could contribute to their growth. You never know what might come of it!
✨Tip Number 4
Keep your online presence sharp! Update your LinkedIn profile to reflect your skills in wholesale and account management. Share relevant content and engage with posts in your field. This not only showcases your expertise but also keeps you on the radar of potential employers.
We think you need these skills to ace Wholesale Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for wholesale and lifestyle brands shine through. We want to see that you’re genuinely excited about the role and how you can contribute to our growth at Cocopup and Coconut Lane.
Tailor Your Experience: Make sure to highlight your relevant experience in wholesale, sales, or account management. We’re looking for someone who can manage key accounts and drive growth, so be specific about your achievements in these areas.
Be Organised: Since this role requires strong organisational skills, structure your application clearly. Use bullet points or headings to make it easy for us to see your qualifications and how they align with what we’re looking for.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Coconut Lane
✨Know Your Brands Inside Out
Before the interview, make sure you’re well-versed in Cocopup and Coconut Lane’s products, values, and market positioning. This will not only show your enthusiasm but also help you discuss how you can contribute to their growth effectively.
✨Prepare for Account Management Scenarios
Think of specific examples from your past experience where you successfully managed key accounts or drove growth. Be ready to discuss how you built relationships with partners and handled challenges, as this will demonstrate your hands-on approach.
✨Showcase Your Team Management Skills
Since the role involves managing a junior team member, prepare to talk about your leadership style. Share examples of how you’ve mentored others, prioritised tasks, and created efficient processes to ensure high performance.
✨Be Ready to Discuss Logistics and Operations
Familiarise yourself with wholesale operations, especially around order fulfilment and logistics. Be prepared to discuss how you would manage large-scale orders and ensure smooth delivery timelines, as this is crucial for the role.