Demand Generation Specialist in Alderley Edge

CoComply helps large organisations take control of one of their biggest and least managed areas of spend: the consultants, contractors, agencies and statement-of-work suppliers they rely on to get work done. For a typical company of 500 to 5,000 people this is the second largest cost after payroll, yet it sits across HR, Procurement, Legal and Finance and is owned by no single team or system. Our AI-native platform brings that spend, and the risk attached to it, under proper management. A major part of that risk is worker classification. Since the UK off-payroll working (IR35) rules reached the private sector in 2021, the tax liability for getting it wrong has sat with the organisation engaging the worker, and HMRC has shown it will pursue it. We give our Clients defensible, regulator-ready decisions they can stand behind. We closed our venture funding round in April 2026. We are VC-backed, with clear revenue traction and a pipeline of recognisable enterprise names, and we are targeting rapid growth in a multi-billion pound global market. This role is central to how we get there.

We are looking for a results driven Demand Generation Marketing Specialist to support the delivery of CoComply’s marketing objectives across lead generation and sales enablement. Working in a B2B SaaS environment, you will own the planning, execution and optimisation of multi-channel demand generation campaigns that fill and progress the sales funnel, generate qualified pipeline and give the sales team the assets and intelligence they need to convert.

Reports to: Head of Marketing

Location: Hybrid - 3 days on site at Alderley Park

Contract Type: Permanent, Full Time

Salary Band: £40,000 - £50,000 p/a based on experience

This is a hands-on, data led role for someone who is as comfortable building a Hubspot workflow as they are reading an attribution report and partnering with sales on lead quality.

Key Responsibilities

• Plan, build and optimise paid demand generation campaigns across LinkedIn paid advertising and Google Ads, managing budgets to agreed CPL and pipeline targets.
• Design and develop the sales funnel, defining and refining lifecycle stages, lead scoring models and MQL to SQL criteria in partnership with sales.
• Build, manage and continuously improve marketing automation workflows, nurture sequences and lifecycle campaigns.
• Create and test high converting CTAs, landing pages and forms running structured A/B and conversion rate optimisation experiments.
• Own demand generation reporting, tracking CPL, conversion rates, pipeline contribution and return on spend.
• Support sales enablement by supplying qualified leads, account intelligence and content/assets that help sales convert opportunities.
• Support the sales team at industry events, exhibitions, conferences and contribute to wider lead generation activity such as OOH initiatives and other offline channels.
• Collaborate with sales, customer success and product teams to produce marketing assets such as gated webinars, reports and campaign landing pages.
• Contribute to account based marketing programmes, targeting priority accounts and sectors.
• Maintain data hygiene, segmentation and compliance within the CRM and marketing tech stack.

Essential Skills and Experiences

• Demonstrable experience in B2B demand generation or growth marketing role.
• Hands on experience running LinkedIn paid advertising and Google Ads campaigns.
• Strong understanding of sales funnel marketing and the ability to develop and optimise funnel stages.
• Practical Hubspot experience across campaigns, workflows and reporting.
• Proven ability to generate marketing automation workflows and create strong, high converting CTAs.
• Comfort working with marketing data and metrics such as CPL, MQL to SQL conversion and pipeline contribution.
• Experience aligning and working closely with a sales team to support enablement and lead quality.

Competencies and Behaviours

• Analytical, test and learn mindset with strong attention to detail.
• Excellent cross functional communication, particularly with sales.
• Self starter who can manage multiple campaigns and priorities.
• Commercially minded, focused on pipeline and revenue outcomes rather than vanity metrics.

What We Offer

• Competitive salary in the range £40,000 to £50,000 depending on experience, with a discretionary performance bonus linked to targets.
• 33 days' paid holiday a year including bank holidays.
• Hybrid working from our offices at The Glasshouse, Alderley Park.
• Contributory pension scheme with auto enrolment.
• Employee Assistance Programme and the Bright Exchange employee discounts and perks platform.
• Support and financial assistance for relevant external training and professional development.
• The opportunity to make a visible impact at a company on a mission to eliminate workforce misclassification risk.