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- Tasks: Lead and innovate thrilling public events in sports and entertainment.
- Company: Dynamic team delivering over 40 world-class events annually.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Why this job: Shape unforgettable experiences and elevate the event portfolio with cutting-edge trends.
- Qualifications: Proven experience in event management and a passion for motorsport.
- Other info: Join a vibrant environment focused on innovation and fan engagement.
The predicted salary is between 36000 - 60000 £ per year.
Our client has a Public Events team thriving on adrenaline and energy, working tirelessly year-round to deliver over 40 world-class events—on brief, on time, and within budget. You will take charge of your own projects, ensuring you meet the high standards expected of a premier venue. A world-renowned hub for motorsport, hosting a diverse range of race and leisure events that attract fans, families, enthusiasts, and leading brand partners. With a commitment to innovation and excellence, we are seeking a creative and strategic Senior Event Manager to elevate the event portfolio through cutting-edge trends and technologies.
As Senior Event Manager, you will be responsible for shaping the creative and operational vision for public events. You’ll integrate the latest event innovations with thrilling motorsport experiences to deliver an unforgettable journey—from ticketing and fan engagement to post-event legacy.
You will lead the end-to-end operational delivery for public events, ensuring every aspect—from planning and infrastructure to safety and on-the-day execution—is delivered to the highest standard. A key focus of this role is working closely with organisers and internal teams to deliver events that not only meet but exceed delivery expectations, enhancing the overall experience for participants and spectators alike.
Alongside operational excellence, you will play a pivotal role in driving continuous improvement and innovation across event delivery. This includes identifying and implementing new processes, technologies, and fan engagement strategies that enhance the overall experience, support sustainability goals, and align with this evolving brand vision.
This leadership position requires a proactive, detail-oriented professional with proven experience in delivering large-scale public events, enhancing fan engagement, driving operational excellence, and supporting strategic objectives.
- Develop a 3-year strategic plan to deliver innovative, operationally flawless events that set new standards in fan and guest experience.
- Take full ownership of allocated events and projects, ensuring they are delivered on time, within scope, and to budget.
- Lead on event budget management, including forecasting, tracking, and reporting, ensuring financial accountability and value for money.
- Monitor industry trends and introduce immersive concepts that enhance atmosphere and broaden audience appeal across both motorsport and leisure events.
- Collaborate with event organisers and stakeholders to align creative vision with brand and market developments.
- Coordinate with internal departments to ensure infrastructure, security, and stewarding meet event requirements.
- Drive procurement strategies that deliver cost efficiencies and uphold quality, safety, and operational standards.
- Lead post-event reviews, assess performance against KPIs, and embed learnings into future planning.
- Support the evaluation and integration of technology solutions across the event lifecycle, ensuring smooth deployment from pre-event communications to on-site delivery and post-event engagement.
- Contribute to the development of digital platforms, including the event app, by identifying usability improvements and engagement opportunities that align with operational goals and audience needs.
- Design a seamless, data-driven attendee journey that incorporates immersive environments and modern service trends.
- Use analytics and feedback to tailor event elements, manage crowds, and deploy gamification and personalised experiences.
- Develop and grow a commercially and operationally strong team that delivers high-impact events aligned with strategic goals.
- Support recruitment, onboarding, and succession planning to build a resilient and high-performing team.
- Collaborate with cross-functional teams including marketing, operations, hospitality, commercial, and partnerships to ensure cohesive planning and execution.
- Support the partnership team in operationally integrating sponsor deliverables and activations into the event environment, ensuring alignment with infrastructure, safety, and audience experience.
- Proven experience in fan engagement, event management/project management and marketing at a senior level, ideally within sports or entertainment.
- A deep understanding of global trends within events and the ability to apply innovative solutions to elevate events.
- Passion for motorsport and entertainment, with a commitment to delivering world-class events.
- Proven expertise in health and safety management and regulatory compliance.
- Flexible approach to working hours, including evening and weekend work particularly between.
Senior Events Coordinator - Sports & Entertainment employer: CoCo Group
Contact Detail:
CoCo Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Events Coordinator - Sports & Entertainment
✨Tip Number 1
Network like a pro! Get out there and connect with people in the sports and events industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past events and projects. Include photos, videos, and testimonials if you can. This will give potential employers a taste of what you can bring to the table and help you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its events. Know their recent projects and be ready to discuss how you can contribute to their success. Tailor your answers to reflect their values and goals, showing that you’re not just another candidate.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. So, get clicking and let’s land that dream job together!
We think you need these skills to ace Senior Events Coordinator - Sports & Entertainment
Some tips for your application 🫡
Show Your Passion for Events: When you're writing your application, let your enthusiasm for sports and entertainment shine through! We want to see how your love for events can translate into creating unforgettable experiences for fans.
Tailor Your Experience: Make sure to highlight your relevant experience in event management. We’re looking for someone who can take charge of projects, so share specific examples of how you've successfully delivered large-scale events on time and within budget.
Be Creative and Strategic: This role is all about innovation, so don’t hold back! Share your ideas on how you would integrate the latest trends and technologies into event planning. We want to know how you can elevate our event portfolio!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Let’s make it happen!
How to prepare for a job interview at CoCo Group
✨Know Your Events Inside Out
Before the interview, dive deep into the events this company has hosted. Familiarise yourself with their past projects, especially in motorsport and entertainment. Being able to discuss specific events and suggest innovative ideas will show your passion and understanding of their brand.
✨Showcase Your Strategic Thinking
Prepare to discuss how you would develop a 3-year strategic plan for their events. Think about trends in fan engagement and operational excellence. Presenting a clear vision will demonstrate your capability to elevate their event portfolio.
✨Highlight Your Team Leadership Skills
This role requires building a strong team. Be ready to share examples of how you've successfully led teams in high-pressure environments. Discuss your approach to recruitment, onboarding, and fostering a high-performing culture that aligns with strategic goals.
✨Emphasise Your Adaptability
Given the dynamic nature of events, showcase your flexibility and problem-solving skills. Share experiences where you've had to adapt quickly to changes or challenges during an event. This will illustrate your readiness to handle the fast-paced world of sports and entertainment.