Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead e-commerce strategies to drive growth for a fashion brand.
- Company: Join a dynamic team at CoCo Group, a leader in direct-to-consumer fashion.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Why this job: Make a real impact in the fast-paced world of e-commerce and fashion.
- Qualifications: 9+ years in e-commerce management, preferably in fashion, with strong analytical skills.
- Other info: Be part of a motivated team focused on innovation and growth.
The predicted salary is between 36000 - 60000 £ per year.
We are currently recruiting a talented Head of E-commerce with a successful track record of moving the needle for direct to consumer brands within fashion.
About the Role
You will have a proven track record of working with websites to deliver commercial growth and sustained YOY improvements in core metrics across traffic, conversion and retention.
Responsibilities
- Work with the Head of E-Commerce & Marketing & E-Commerce Operations Manager to ensure an efficient and experiential webstore for the brand.
- Day-to-day management of the brand site front-end.
- Actively trade the online channel, ensuring product availability and content are optimised to achieve optimal performance.
- Develop and implement eCommerce (CRO) strategies & tactics that align with the company's growth and financial objectives.
- Drive continuous improvement initiatives across all areas of E-Commerce trading.
- Transform data insight into actionable recommendations for optimising the customer journey, trading decisions and driving CLTV.
- Management and execution of product releases in line with marketing and product calendar.
- Weekly and monthly trade reporting into key stakeholders.
- Feed into the product strategy with data & insights from e-commerce sales to create products our target audience and consumers love.
- Monitor and advise on current e-commerce industry best practice, with a trading / CRO focus.
Qualifications
- 9+ years' experience as an E-Commerce Trading Manager in a direct to consumer E-Commerce brand, ideally but not limited to the fashion category.
- Advanced experience across Shopify Plus and common 3rd party applications.
- Experience utilising analytical data tools including GA and ability to translate analytical reporting into data-driven decision making.
- Working knowledge of channel acquisition and associated CRO requirements.
- Have a proven track record as a commercial individual, who understands the brand and its customers.
- Independent and self-driven with an ability to work within a growing and motivated team.
Required Skills
You must be an expert on Shopify Plus, you will have experience across A/B testing, merchandising, CRM and on-site trading, growing the revenues and business through day to day trading and testing activities.
Preferred Skills
You will be commercially-minded; recommending and executing growth strategy to drive revenue and profit front of mind; analysing and reporting back on data to deliver continuous improvement, whilst having an affinity to the brand in order to deliver a first-in-class digital brand experience.
Seniority level: Director
Employment type: Full-time
Job function: Marketing
Industries: Retail Luxury Goods and Jewelry, Retail Apparel and Fashion
Head of E-Commerce employer: CoCo Group
Contact Detail:
CoCo Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of E-Commerce
✨Network Like a Pro
Get out there and connect with people in the e-commerce space! Attend industry events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Show Off Your Skills
When you get the chance to chat with recruiters or potential employers, make sure to highlight your experience with Shopify Plus and your success in driving growth. We want to see those numbers! Share specific examples of how you’ve improved traffic, conversion rates, and customer retention in your previous roles.
✨Be Ready for the Interview
Prepare for common interview questions related to e-commerce strategies and data analysis. We suggest practising your responses to showcase your expertise in A/B testing and CRO tactics. Remember, confidence is key, so know your stuff and own the conversation!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to engage with us directly. Let’s get you that Head of E-Commerce role!
We think you need these skills to ace Head of E-Commerce
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of E-Commerce role. Highlight your experience with direct-to-consumer brands, especially in fashion, and showcase your achievements in driving traffic and conversion rates.
Craft a Compelling Cover Letter: Your cover letter should tell a story about your journey in e-commerce. Share specific examples of how you've transformed data insights into actionable strategies that led to commercial growth. We want to see your passion for the brand!
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, make sure to mention your experience with tools like Google Analytics. Explain how you've used data to inform trading decisions and improve customer journeys in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better. Don’t miss out on this opportunity!
How to prepare for a job interview at CoCo Group
✨Know Your Numbers
As a Head of E-Commerce, you'll need to demonstrate your understanding of key metrics. Brush up on your knowledge of traffic, conversion rates, and customer lifetime value (CLTV). Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Experience with Shopify Plus
Since expertise in Shopify Plus is crucial for this role, prepare specific examples of how you've leveraged this platform. Talk about any A/B testing or merchandising strategies you've implemented that led to measurable growth.
✨Understand the Brand's Voice
Before the interview, dive deep into the brand's identity and values. Be prepared to discuss how you can align e-commerce strategies with their overall marketing goals. This shows that you're not just a numbers person but also a brand advocate.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific challenges in e-commerce trading. Think about scenarios involving product availability, content optimisation, or data-driven decision-making. Practising your responses will help you articulate your thought process clearly.
