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- Tasks: Lead e-commerce strategies to boost sales and enhance customer experience.
- Company: Dynamic fashion brand focused on direct-to-consumer growth.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Join a passionate team and shape the future of online fashion retail.
- Qualifications: 9+ years in e-commerce, expertise in Shopify Plus, and strong analytical skills.
- Other info: Fast-paced environment with a focus on innovation and continuous improvement.
The predicted salary is between 48000 - 72000 £ per year.
About the Company
We are currently recruiting a talented Head of E-commerce with a successful track record of moving the needle for direct to consumer brands within fashion.
About the Role
You will have a proven track record of working with websites to deliver commercial growth and sustained YOY improvements in core metrics across traffic, conversion and retention.
Responsibilities
- Work with the Head of E-Commerce & Marketing & E-Commerce Operations Manager to ensure an efficient and experiential webstore for the brand.
- Day-to-day management of the brand site front-end.
- Actively trade the online channel, ensuring product availability and content are optimised to achieve optimal performance.
- Develop and implement eCommerce (CRO) strategies & tactics that align with the company’s growth and financial objectives.
- Drive continuous improvement initiatives across all areas of E-Commerce trading.
- Transform data insight into actionable recommendations for optimising the customer journey, trading decisions and driving CLTV.
- Management and execution of product releases in line with marketing and product calendar.
- Weekly and monthly trade reporting into key stakeholders.
- Feed into the product strategy with data & insights from e-commerce sales to create products our target audience and consumers love.
- Monitor and advise on current e-commerce industry best practice, with a trading / CRO focus.
Qualifications
- 9+ years’ experience as an E-Commerce Trading Manager in a direct to consumer E-Commerce brand, ideally but not limited to the fashion category.
- Advanced experience across Shopify Plus and common 3rd party applications.
- Experience utilising analytical data tools including GA and ability to translate analytical reporting into data-driven decision making.
- Working knowledge of channel acquisition and associated CRO requirements.
- Have a proven track record as a commercial individual, who understands the brand and its customers.
- Independent and self-driven with an ability to work within a growing and motivated team.
Required Skills
You must be an expert on Shopify Plus, you will have experience across A/B testing, merchandising, CRM and on-site trading, growing the revenues and business through day to day trading and testing activities.
Preferred Skills
You will be commercially-minded; recommending and executing growth strategy to drive revenue and profit front of mind; analysing and reporting back on data to deliver continuous improvement, whilst having an affinity to the brand in order to deliver a first-in-class digital brand experience.
Head of E-Commerce employer: CoCo Group
Contact Detail:
CoCo Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of E-Commerce
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend e-commerce events, and join relevant online communities. The more people you know, the better your chances of landing that Head of E-Commerce role.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies highlighting your past successes in driving e-commerce growth. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest e-commerce trends and best practices. Be ready to discuss how you've used data insights to optimise customer journeys and drive sales – it’s all about demonstrating your impact!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can help us grow. Plus, it shows you’re genuinely interested in being part of our team.
We think you need these skills to ace Head of E-Commerce
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your 9+ years of experience in e-commerce, especially if you've worked with direct-to-consumer brands in fashion. We want to see how you've moved the needle in previous roles, so don’t hold back on those achievements!
Be Data-Driven: Since we’re all about optimising performance, share examples of how you’ve used data insights to drive decisions. Whether it’s through Google Analytics or A/B testing, show us how you’ve transformed data into actionable strategies.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We love seeing candidates who take the time to connect their background with our needs.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at CoCo Group
✨Know Your Numbers
Make sure you come prepared with specific metrics from your previous roles. Be ready to discuss how you've driven traffic, conversion rates, and customer retention in your past e-commerce positions. This will show that you understand the commercial side of e-commerce and can deliver results.
✨Showcase Your Shopify Plus Expertise
Since this role requires advanced experience with Shopify Plus, be prepared to discuss your hands-on experience with the platform. Bring examples of how you've optimised webstores, managed product releases, and utilised third-party applications to enhance performance.
✨Data-Driven Decision Making
Highlight your ability to turn data insights into actionable strategies. Discuss specific tools you've used, like Google Analytics, and how you've applied those insights to improve customer journeys and trading decisions. This will demonstrate your analytical mindset and strategic thinking.
✨Stay Ahead of E-Commerce Trends
Research current e-commerce best practices and trends, especially in the fashion industry. Be ready to share your thoughts on what’s working now and how you would implement these strategies in the new role. This shows that you're proactive and passionate about continuous improvement.