At a Glance
- Tasks: Lead sales strategy and drive revenue for a stunning events venue in London.
- Company: Join a global organisation known for innovation and cultural impact.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on creativity and excellence.
- Why this job: Shape the future of a high-profile venue and make a real commercial impact.
- Qualifications: 5+ years in sales, strong negotiation skills, and experience in event venues.
The predicted salary is between 36000 - 60000 £ per year.
Are you a sales leader who thrives in high-energy environments, excels at building revenue pipelines, and knows how to turn extraordinary spaces into in-demand destinations? We’re partnering with an incredible client on the hunt for a Head of Sales for one of London’s most architecturally striking, high-profile venues. This is not your typical events role.
You’ll be shaping the future of one of the city’s most talked-about creative spaces, working with a brand known for disruptive thinking, exceptional audience experiences, and an uncompromising standard of excellence. If you’re driven, commercially sharp, and inspired by the intersection of culture, creativity and commerce, this is a career-defining role.
The Opportunity
As Head of Sales, you will lead the creation and delivery of a powerful, data-led sales strategy that drives revenue, grows market presence, and positions the venue as one of London’s most exciting destinations for experiential events, brand activations, corporate showcases, shoots and cultural programming. Working closely with the Senior Leadership team, you will take ownership of the entire sales function, driving new business, nurturing key relationships, optimising processes, and overseeing the full sales journey from first contact through to contract signature. You will also act as a key partner across Marketing, Operations and Brand teams, ensuring the venue delivers a seamless, elevated experience for every client.
Role Responsibilities
In this role, you will lead the sales strategy and ensure targets and KPIs are consistently achieved, maintaining first-class sales operations throughout. You’ll build strong relationships with agencies, brands, partners and venue-finding networks, while proactively seeking out new opportunities to increase market share and drive commercial success. You’ll work closely with the central Marketing team to shape and deliver data-driven campaigns that support both long-term and short-term goals, ensuring all activity is aligned with brand standards and delivers measurable results. You’ll act as a guardian of the venue’s identity, elevating its positioning and ensuring all marketing and sales activity reflects its unique value.
Commercial and financial oversight will form a key part of your remit. You’ll produce and manage budgets, track forecasts, reconcile P&Ls and ensure all activity aligns with wider commercial objectives. Working alongside the Finance team, you’ll prepare accurate reports and insights for senior leadership when required. Collaboration with the Operations team will also be essential, ensuring a smooth transition from sales to delivery once events are contracted. You’ll champion operational excellence and uphold group-wide processes and standards. You’ll also support ad hoc projects and initiatives as part of a dynamic, fast‑moving environment.
What You’ll Bring
- 5+ years’ experience leading sales within event venues or complex experiential environments
- A proven ability to create, execute and evolve commercial sales strategies
- Strong negotiation experience and a track record of profitable deal‑making
- Excellent knowledge of the London venue and agency market
- Experience managing budgets, P&Ls and financial reporting
- Ability to balance multiple projects and priorities with ease
- A confident, collaborative working style with excellent communication skills
- An inspiring leadership approach with the ability to influence across teams
- Proficiency with G‑Suite, MS Office and ideally CRM platforms (HubSpot a plus)
Why This Role?
- Lead revenue strategy for one of London’s most visually iconic and versatile creative spaces
- Join a global organisation defining the future of cultural and experiential environments
- Work with a talented, values‑led team that pushes boundaries and embraces innovation
- Drive meaningful commercial impact and shape the venue’s long‑term success
Apply today to discuss this role in confidence.
Head of Sales - Events Venue in England employer: CoCo Group
CoCo Group is an exceptional employer, offering a dynamic work culture that values creativity and collaboration. With hybrid working options and the chance to lead high-profile events in the vibrant London venue market, employees benefit from professional growth opportunities and a supportive team environment that encourages innovation and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales - Events Venue in England
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Head of Sales - Events Venue at CoCo Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including CoCo Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Head of Sales - Events Venue. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Head of Sales - Events Venue in England
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for CoCo Group:When writing your cover letter, make sure to tailor your message specifically for CoCo Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at CoCo Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show CoCo Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show CoCo Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with CoCo Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
