At a Glance
- Tasks: Lead e-commerce strategies to drive growth for a fashion brand.
- Company: Join CoCo Group, a leader in direct-to-consumer fashion.
- Benefits: Competitive salary, flexible working hours, and career development opportunities.
- Other info: Be part of a dynamic team focused on innovation and growth.
- Why this job: Make a real impact in the fast-paced world of e-commerce.
- Qualifications: 9+ years in e-commerce with expertise in Shopify Plus and data analytics.
The predicted salary is between 43200 - 72000 £ per year.
We are currently recruiting a talented individual with a successful track record of moving the needle for direct to consumer brands within fashion.
About the Role
- You will have a proven track record of working with websites to deliver commercial growth and sustained YOY improvements in core metrics across traffic, conversion and retention.
Responsibilities
- Work with the Head of E-Commerce & Marketing & E-Commerce Operations Manager to ensure an efficient and experiential webstore for the brand.
- Day-to-day management of the brand site front-end.
- Actively trade the online channel, ensuring product availability and content are optimised to achieve optimal performance.
- Develop and implement eCommerce (CRO) strategies & tactics that align with the company’s growth and financial objectives.
- Drive continuous improvement initiatives across all areas of E-Commerce trading.
- Transform data insight into actionable recommendations for optimising the customer journey, trading decisions and driving CLTV.
- Management and execution of product releases in line with marketing and product calendar.
- Weekly and monthly trade reporting into key stakeholders.
- Feed into the product strategy with data & insights from e-commerce sales to create products our target audience and consumers love.
- Monitor and advise on current e-commerce industry best practice, with a trading / CRO focus.
Qualifications
- 9+ years’ experience as an E-Commerce Trading Manager in a direct to consumer E-Commerce brand, ideally but not limited to the fashion category.
- Advanced experience across Shopify Plus and common 3rd party applications.
- Experience utilising analytical data tools including GA and ability to translate analytical reporting into data-driven decision making.
- Working knowledge of channel acquisition and associated CRO requirements.
- Have a proven track record as a commercial individual, who understands the brand and its customers.
- Independent and self-driven with an ability to work within a growing and motivated team.
Required Skills
- You must be an expert on Shopify Plus, you will have experience across A/B testing, merchandising, CRM and on-site trading, growing the revenues and business through day to day trading and testing activities.
Preferred Skills
- You will be commercially mindful; recommending and executing growth strategy to drive revenue and profit front of mind; analysing and reporting back on data to deliver continuous improvement, whilst having an affinity to the brand in order to deliver a first-in-class digital brand experience.
Seniority level: Director
Employment type: Full-time
Job function: Marketing
Industries: Retail Luxury Goods and Jewelry, Retail Apparel and Fashion
Head of E-Commerce in England employer: CoCo Group
CoCo Group is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Head of E-Commerce role in the vibrant London area. With a strong focus on employee growth and development, we offer competitive compensation packages, including AI-powered insights to enhance your career trajectory. Join us to be part of a forward-thinking team that values creativity and collaboration, driving meaningful impact in the direct-to-consumer fashion sector.
StudySmarter Expert Advice🤫
We think this is how you could land Head of E-Commerce in England
✨Network Like a Pro
Get out there and connect with people in the e-commerce space! Attend industry events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Show Off Your Skills
When you land an interview, make sure to highlight your experience with Shopify Plus and data analytics. Bring examples of how you've driven growth and improved metrics in previous roles. We want to see your success stories!
✨Ask Smart Questions
During interviews, ask insightful questions about the company’s e-commerce strategies and challenges. This shows you’re genuinely interested and have done your homework. Plus, it gives you a chance to showcase your knowledge of the industry!
✨Apply Through Our Website
Don’t forget to apply directly through our website for the best chance at landing that Head of E-Commerce role. We’ve got all the latest openings and can help you get noticed by the right people!
We think you need these skills to ace Head of E-Commerce in England
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of E-Commerce role. Highlight your experience with direct-to-consumer brands, especially in fashion, and showcase your achievements in driving traffic, conversion, and retention.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've successfully managed e-commerce operations and driven growth in previous positions.
Showcase Your Data Skills:Since data-driven decision making is key, be sure to mention your experience with analytical tools like GA. Explain how you've used data insights to optimise customer journeys and improve trading decisions.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. This way, we can easily track your application and get back to you quicker!
How to prepare for a job interview at CoCo Group
✨Know Your Numbers
As a Head of E-Commerce, you'll need to demonstrate your understanding of key metrics. Brush up on your knowledge of traffic, conversion rates, and customer lifetime value (CLTV). Be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Your Experience with Shopify Plus
Since expertise in Shopify Plus is crucial for this role, prepare specific examples of how you've leveraged this platform. Talk about any A/B testing or merchandising strategies you've implemented that led to measurable improvements.
✨Understand the Brand and Its Customers
Make sure you research the brand thoroughly before the interview. Understand their target audience and be prepared to discuss how your experience aligns with their values and goals. This will show that you're not just a numbers person but also someone who gets the brand.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about challenges you've faced in e-commerce trading and how you overcame them. Use the STAR method (Situation, Task, Action, Result) to structure your answers effectively.
