Staff Product Marketing Manager (AI Operations & Ecosystem)

• We’re looking for a Staff Product Marketing Manager to join our PMM team during a pivotal period of growth
• This is a high-ownership role at the center of everything Cockroach Labs does: you’ll own the go-to-market for a defined portfolio of product areas, serve as the go-to-market lead for our company rebrand — the biggest brand moment in our history — and act as a launch bench across one of the densest release calendars we’ve ever shipped, including major GA milestones across editions, deployment, and operations
• Your product portfolio anchors one of our most strategic stories — how CockroachDB runs, watches, and connects itself in production: Observability & AI-Assisted Insights (including our new autonomous monitoring agent), Workload Management, and Ecosystem & Platform Integration (change data capture and how CockroachDB plugs into the modern data stack)
• Together these areas sit at the heart of CockroachDB’s AI-operations narrative and its “fits your stack” story, and you’ll shape how the market understands them
• Product Marketing at Cockroach Labs sits inside the Product organization within R&D, which means you’re embedded in the product development lifecycle from the start: you’ll attend product planning, know the roadmap two quarters out, and author the “so what” for every feature that ships in your areas
• If you like working with R&D in the morning, Demand Generation mid-day, and Sales in the afternoon, we’d love to hear from you
• Positioning and messaging for your portfolio. Develop, test, and deliver compelling positioning and value propositions for your product areas, tuned to the needs of key personas — developers, platform engineers, architects, and enterprise buyers. The core skill of this role is translation: taking complex technical capabilities and expressing them in language a CIO acts on
• Rebrand go-to-market. Lead the cross-functional go-to-market program for the company rebrand: narrative, messaging migration, launch sequencing, field and customer communications, and enablement — coordinating across Product, Marketing, Sales, and Comms to land it on time and with impact
• Product launches and releases. Drive launch-grade execution for the releases in your areas and serve as a shared launch bench for marquee GA moments across the roadmap. Help install and run a standardized launch playbook used for every product release
• Content and bill of materials. Create high-impact collateral — product briefs, website copy, blogs, whitepapers, case studies, and sales assets — that communicates real customer value, not feature lists
• Sales enablement. Build training and enablement that Sales actually uses: where we win by vertical, use case, and persona; how to tell the cost and resilience story against Aurora, Oracle, and Spanner; and how to sell in business language rather than database terms
• Market and competitive intelligence. Analyze industry trends, customer needs, and the competitive landscape. Feed win/loss insight, product analytics, and field feedback back into positioning, roadmap conversations, and enablement priorities
• Cross-functional GTM collaboration. Operate as a trusted partner to Product Management, Education, Demand Generation, and Sales. Influence outcomes across teams you don’t own, and build joint deliverables that make the whole go-to-market stronger
• In your first 30 days, you’ll go deep on the product (create clusters, run workloads), your journeys, and our go-to-market strategy. You’ll build relationships with the PMs and engineering leaders behind your areas, audit the existing positioning and content, and get hands-on with the rebrand program plan
• By 60 days, you’ll have refined messaging for your portfolio, taken ownership of the rebrand go-to-market workstream, and built the launch plan for the next release cycle in your areas. You’ll complete 200-level Cockroach University courses
• By 90 days, you’ll be executing in full: launches shipping on your playbook, rebrand milestones on track, enablement delivered to Sales, and an operating rhythm established with Product, Demand Generation, Content, and AR/PR
• Reporting to the Head of Product Marketing, you’ll join a small, high-leverage PMM team inside the broader Product organization. Product Marketing at Cockroach Labs means you work with everyone — sales, sales enablement, solution engineering, product management, demand generation, and beyond. We like it that way: this team shapes the growth vector of the company every day

Benefits

• Competitive Health Insurance Coverage
• Paid Parental Leave
• Flexible PTO
• Learning & Development
• Relocation Support
• Employee Referral Bonus

• A track record of operating cross-functionally with product, engineering, and sales as a trusted advisor — navigating ambiguity, integrating diverse perspectives, and driving measurable results without direct ownership of every outcome
• Exceptional technical-to-business translation ability: you instinctively rewrite “geo-partitioned leaseholder rebalancing” as “your app is fast everywhere your customers are”
• Enterprise infrastructure or developer-tools experience: you’ve marketed deeply technical products to developers, architects, and CTOs/CIOs, and you hold your own in the room with technical buyers — ideally with exposure to the database, data infrastructure, or AI categories
• The ability to thoughtfully use LLMs to radically improve PMM effectiveness
• Strong writing chops: you produce unique, personable long-form content that technical audiences actually want to read
• Launch leadership: you’ve run complex, cross-functional launches end to end — and ideally a rebrand, repositioning, or category-level messaging change
• 8+ years of professional experience, including 5+ years in enterprise software/SaaS product marketing with a proven record of launching products to market (we’re hiring at the Senior or Staff level depending on experience)
• Analytical rigor: you use win/loss analysis, product analytics, and pipeline data to inform strategy, prove what’s working, and kill what isn’t
• Experience positioning observability, AIOps, or AI-assisted products
• Experience marketing against cloud-native default databases (Aurora, DynamoDB, Spanner) and overcoming “good enough + already on AWS” inertia
• Familiarity with data integration and streaming ecosystems (change data capture, Kafka, schema registries) and how enterprises evaluate “fits my stack”
• Experience building or running competitive intelligence programs (battlecards, win/loss cadences, sales feedback loops)