At a Glance
- Tasks: Lead and optimise a high-performing sales team to drive success.
- Company: Cocentric, a leader in employee experience platforms.
- Benefits: Competitive pay, hybrid work, generous leave, and private medical care.
- Other info: Enjoy a collaborative culture with excellent growth opportunities.
- Why this job: Join a dynamic team making work better for everyone with innovative solutions.
- Qualifications: 5+ years in Business Development and proven team management skills.
The predicted salary is between 50000 - 65000 £ per year.
At Cocentric, we bring people and technology together to unite and connect the workplace. As a leading reseller of employee experience platforms, our mission is simple: make work better for everyone. We help organisations in hospitality, retail, manufacturing and beyond empower their workforce through human-centred digital solutions. Now, we’re looking for a Sales Team Lead to help us take things to the next level. You’ll lead, support, and optimise our sales function – from pipeline performance and enablement to leading our brilliant BDR team. If you thrive at the intersection of strategy, people, and performance, we’d love to hear from you.
RESPONSIBILITIES
- Team Leadership and Enablement
- Coach and manage a high-performing team of BDRs.
- Set and enforce clear KPIs for outreach activity, pipeline contribution, and conversion.
- Deliver regular training on messaging, product knowledge, and objection handling.
- Lead Generation Strategy
- Develop sales outbound strategy and playbook: segmentation, cadence and personalisation tactics.
- Partner with marketing to align on ICP, campaigns, and event follow-ups.
- Test and refine new prospecting channels (e.g. LinkedIn, email sequences, intent data tools).
- Content Creation
- Develop and iterate cold outreach templates (emails, InMails, call scripts).
- Collaborate with marketing to co-create sales content such as:
- Persona-driven messaging frameworks.
- Case study snippets for outbound use.
- Top-of-funnel assets for BDR outreach.
- Maintain a library of outreach and enablement content.
- Performance Reporting
- Build and own reporting dashboards for BDR activity, conversion rates and pipeline contribution.
- Report weekly / monthly on team performance and lead quality.
- Ensure CRM is clean, up-to-date, and structured for insight and action.
WHAT YOU’LL BRING
- 5+ years’ experience in Business Development and outbound – ideally in a tech, SaaS, or digital environment.
- Proven experience building and managing high-performing BDR or inside sales teams.
- Deep understanding of sales performance metrics, pipeline management, and forecasting.
- Expertise in HubSpot – including reporting, automation, and deal management.
- Strong communicator and coach – able to inspire, guide, and challenge a team.
- Commercially minded with strong planning, prioritisation, and stakeholder engagement skills.
- Experience in employee experience, workplace tech, or HR platforms is a bonus.
WHY COCENTRIC
- Competitive compensation package and commission.
- Individual training plan, offering world-class sales enablement upskilling.
- Be part of a collaborative, high-growth team backed by recent investment.
- Hybrid working model with a base in our London office and flexibility to work from home.
- 29 days annual leave, including a day off for your birthday, plus bank holidays.
- Our office closes over Christmas.
- Generous private medical care and additional perks with Vitality.
- Cocentric recognise that your family is important and being able to spend quality time with your family as it grows is a wonderful experience. This is why we offer enhanced Maternity, Paternity, Adoption and Parental leave.
Sales Team Lead in Cardiff employer: Cocentric
Cocentric is an exceptional employer that prioritises employee experience and growth, offering a competitive compensation package alongside a world-class training plan tailored for sales enablement. With a collaborative work culture and a hybrid working model based in London, employees enjoy flexibility, generous leave policies, and comprehensive health benefits, all while being part of a high-growth team dedicated to making work better for everyone.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Team Lead in Cardiff
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Team Lead at Cocentric, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Cocentric. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Team Lead. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Team Lead in Cardiff
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Cocentric:When writing your cover letter, make sure to tailor your message specifically for Cocentric. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Cocentric
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Cocentric that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Cocentric that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Cocentric’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
