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For Companies At a Glance
- Tasks: Drive growth by creating outbound pipelines and running innovative campaigns.
- Company: Join Cocentric, a dynamic tech company focused on collaboration and growth.
- Benefits: Enjoy competitive pay, hybrid work, 29 days leave, and generous family support.
- Why this job: Be part of a high-growth team and make an impact in the B2B SaaS space.
- Qualifications: 1-2 years in BDR/SDR roles with strong cold outreach skills.
- Other info: Great training opportunities and a supportive environment for career development.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
As a Business Development Representative at Cocentric, you will be focused on growth and driving scale for our products and services. As a BDR you will own outbound pipeline creation into HR, IT and Operations, shape our ABM motions, and be the start for enterprise and upper mid-market deals. You will combine hands on prospecting with playbook building, experimentation, and cross-functional orchestration.
RESPONSIBILITIES
- Own outbound pipeline creation: hit monthly meeting and Sales accepted opportunities targets and quarterly pipeline goals for priority ICPs/segments.
- Prospect into target accounts: research, build lists, and multi-thread into HR, IT, and Operations leaders across enterprise/upper mid-market.
- Run outbound campaigns end-to-end: write sequences, call, email, LinkedIn/video, and A/B test messaging, report results and iterate.
- Qualify rigorously: use MEDDICC to confirm pain, impact, authority, and next steps, convert first meetings to SAOs.
- Book and hold meetings: secure time with decision makers, drive confirmations/reminders, and recover no shows quickly.
- Partner co-sell & ABM: coordinate joint plays with partnerships, build shared target lists and follow-ups.
- Activate events: pre-book meetings, prospect, and execute structured post-event pursuit and micro-event follow-ups.
- Handoff to Account Executives: document context, stakeholders, MEDDICC notes, and next actions; ensure smooth transitions to AEs.
- Build playbooks & enablement: codify talk tracks, objections, triggers, and outreach templates, mentor junior BDRs.
- Maintain clean data & tooling: keep CRM (HubSpot) accurate, update fields/activities, and collaborate with Sales Team Lead on dashboards.
- Feed market intelligence: capture competitive insights, buyer triggers, and product feedback to Sales, Marketing, and Product.
WHAT YOU’LL BRING
- 1–2 years’ BDR/SDR experience in B2B SaaS (enterprise/upper mid-market preferred) with consistent top-quartile attainment.
- Proven cold outbound skillset (phone first mentality, modern social/email craft) and comfort speaking to HR, IT, and Operations leaders.
- Working knowledge of MEDDICC, ABM, and multi-threading.
- Strong copywriting, research and commercial curiosity; you test, measure and iterate.
- Tools: HubSpot, Lusha, LinkedIn Sales Navigator, intent data, enrichment (e.g., ZoomInfo), and call recording
- Nice to have: partner co-sell motions, event prospecting, frontline/deskless tech domain.
WHY COCENTRIC
- Competitive compensation package and commission.
- Individual training plan, offering world-class sales enablement upskilling.
- Be part of a collaborative, high-growth team backed by recent investment.
- Hybrid working model with a base in our London office and flexibility to work from home.
- 29 days annual leave, including a day off for your birthday, plus bank holidays.
- Our office closes over Christmas
- Generous private medical care and additional perks with Vitality
- Cocentric recognise that your family is important and being able to spend quality time with your family as it grows is a wonderful experience. This is why we offer enhanced Maternity, Paternity, Adoption and Parental leave.
Business Development Representative employer: Cocentric
Contact Detail:
Cocentric Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Representative
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those in HR, IT, and Operations. Use LinkedIn to reach out and engage with potential leads or decision-makers; a friendly message can go a long way!
✨Tip Number 2
Practice your pitch! Whether it’s over the phone or in person, being able to communicate your value clearly is key. Role-play with friends or colleagues to refine your approach and get comfortable with different scenarios.
✨Tip Number 3
Don’t forget to follow up! After meetings or events, send a quick thank you note or a follow-up email. It shows you’re proactive and keeps you top of mind for future opportunities.
✨Tip Number 4
Keep your data clean! Make sure your CRM is up-to-date with all your interactions and insights. This not only helps you stay organised but also makes it easier to hand off to Account Executives when the time comes.
We think you need these skills to ace Business Development Representative
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Business Development Representative role. Highlight your relevant experience in B2B SaaS and showcase how your skills align with the responsibilities listed in the job description.
Show Off Your Outbound Skills: Since this role is all about outbound pipeline creation, don’t forget to mention your cold outreach successes. Share specific examples of how you've engaged with HR, IT, or Operations leaders and the results you achieved.
Be Data-Driven: Cocentric values a strong understanding of metrics, so include any data or KPIs that demonstrate your success in previous roles. Talk about how you’ve used tools like HubSpot or LinkedIn Sales Navigator to drive results.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive!
How to prepare for a job interview at Cocentric
✨Know Your Numbers
As a Business Development Representative, you'll need to hit specific targets. Before the interview, brush up on your past performance metrics and be ready to discuss how you achieved them. This shows that you understand the importance of numbers in driving growth.
✨Master MEDDICC
Familiarise yourself with the MEDDICC framework, as it's crucial for qualifying leads. Be prepared to explain how you've used it in previous roles to identify pain points and decision-makers. This will demonstrate your strategic thinking and ability to drive sales.
✨Craft Your Outreach Strategy
Think about how you would approach outbound campaigns for Cocentric. Prepare examples of successful sequences you've written or campaigns you've run. Discussing your thought process behind A/B testing and iterating on messaging will show your hands-on experience and creativity.
✨Showcase Your Research Skills
Research Cocentric and its products thoroughly before the interview. Be ready to discuss how you would build target account lists and multi-thread into HR, IT, and Operations leaders. This will highlight your commercial curiosity and readiness to contribute from day one.
