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- Tasks: Lead and optimise our sales function while coaching a high-performing BDR team.
- Company: Cocentric connects people and technology to enhance workplace experiences across various industries.
- Benefits: Enjoy competitive pay, hybrid work options, 29 days leave, and generous family leave policies.
- Why this job: Join a collaborative, high-growth team focused on making work better for everyone.
- Qualifications: 5+ years in Business Development with experience in managing sales teams and using HubSpot.
- Other info: Be part of a company that values family time and offers world-class training.
The predicted salary is between 43200 - 72000 £ per year.
At Cocentric, we bring people and technology together to unite and connect the workplace. As a leading reseller of employee experience platforms, our mission is simple: make work better for everyone. We help organisations in hospitality, retail, manufacturing and beyond empower their workforce through human-centred digital solutions.
We’re looking for a Business Development Manager to help us take things to the next level. You’ll lead, support, and optimise our sales function – from pipeline performance and enablement to leading our brilliant BDR team. If you thrive at the intersection of strategy, people, and performance, we’d love to hear from you.
WHAT YOU’LL DO
- Team Leadership and Enablement
- Coach and manage a high-performing team of BDRs.
- Set and enforce clear KPIs for outreach activity, pipeline contribution, and conversion.
- Deliver regular training on messaging, product knowledge, and objection handling.
- Lead Generation Strategy
- Develop sales outbound strategy and playbook: segmentation, cadence and personalisation tactics.
- Partner with marketing to align on ICP, campaigns, and event follow-ups.
- Test and refine new prospecting channels (e.g. LinkedIn, email sequences, intent data tools).
- Content Creation
- Develop and iterate cold outreach templates (emails, InMails, call scripts).
- Collaborate with marketing to co-create sales content such as: Persona-driven messaging frameworks, Case study snippets for outbound use, Top-of-funnel assets for BDR outreach.
- Maintain a library of outreach and enablement content.
- Performance Reporting
- Build and own reporting dashboards for BDR activity, conversion rates and pipeline contribution.
- Report weekly / monthly on team performance and lead quality.
- Ensure CRM is clean, up-to-date, and structured for insight and action.
WHAT YOU’LL BRING
- 5+ years’ experience in Business Development and outbound – ideally in a tech, SaaS, or digital environment.
- Proven experience building and managing high-performing BDR or inside sales teams.
- Deep understanding of sales performance metrics, pipeline management, and forecasting.
- Expertise in HubSpot – including reporting, automation, and deal management.
- Strong communicator and coach – able to inspire, guide, and challenge a team.
- Commercially minded with strong planning, prioritisation, and stakeholder engagement skills.
- Experience in employee experience, workplace tech, or HR platforms is a bonus.
WHY COCENTRIC
- Competitive compensation package and commission.
- Individual training plan, offering world-class sales enablement upskilling.
- Be part of a collaborative, high-growth team backed by recent investment.
- Hybrid working model with a base in our London office and flexibility to work from home.
- 29 days annual leave, including a day off for your birthday, plus bank holidays.
- Our office closes over Christmas.
- Generous private medical care and additional perks with Vitality.
- Cocentric recognise that your family is important and being able to spend quality time with your family as it grows is a wonderful experience. This is why we offer enhanced Maternity, Paternity, Adoption and Parental leave.
BDR Manager employer: Cocentric
Contact Detail:
Cocentric Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land BDR Manager
✨Tip Number 1
Familiarise yourself with the latest trends in employee experience platforms and workplace technology. This knowledge will not only help you understand Cocentric's mission better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with current or former employees of Cocentric on LinkedIn. They can provide valuable insights into the company culture and expectations, which can be beneficial when discussing your fit for the BDR Manager role.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led a BDR team in the past. Highlight your experience with KPIs, training, and performance metrics to demonstrate your capability to excel in this role.
✨Tip Number 4
Showcase your expertise in HubSpot by being ready to discuss how you've used it for reporting and automation in previous roles. This will illustrate your technical skills and readiness to manage the CRM effectively at Cocentric.
We think you need these skills to ace BDR Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in business development, particularly in tech or SaaS environments. Emphasise your leadership skills and any experience managing BDR teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for improving employee experiences through technology. Mention specific strategies you would implement as a BDR Manager and how your past experiences align with Cocentric's mission.
Showcase Relevant Metrics: When detailing your previous roles, include quantifiable achievements such as pipeline growth, conversion rates, or team performance improvements. This will demonstrate your understanding of sales performance metrics.
Research Cocentric: Familiarise yourself with Cocentric’s products and services. Understanding their employee experience platforms will allow you to speak knowledgeably about how you can contribute to their goals during the application process.
How to prepare for a job interview at Cocentric
✨Showcase Your Leadership Skills
As a BDR Manager, you'll be leading a team. Be prepared to discuss your previous experiences in coaching and managing teams. Share specific examples of how you've set KPIs and supported your team in achieving them.
✨Demonstrate Your Strategic Thinking
Cocentric is looking for someone who can develop effective sales strategies. Come ready to discuss your approach to creating outbound strategies and how you would personalise outreach efforts. Highlight any successful campaigns you've led in the past.
✨Familiarise Yourself with HubSpot
Since expertise in HubSpot is crucial for this role, ensure you understand its reporting and automation features. Be ready to explain how you've used HubSpot in previous roles to manage pipelines and track performance metrics.
✨Prepare for Performance Metrics Discussion
Understanding sales performance metrics is key for this position. Brush up on common metrics like conversion rates and pipeline contribution. Be prepared to discuss how you've used these metrics to drive team performance and make data-driven decisions.
