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- Tasks: Lead and optimise a dynamic BDR team to drive sales success.
- Company: Cocentric connects people and technology to enhance workplace experiences.
- Benefits: Enjoy hybrid working, 29 days leave, and generous medical care.
- Why this job: Join a collaborative team focused on making work better for everyone.
- Qualifications: 5+ years in Business Development with team management experience required.
- Other info: Opportunity for individual training and world-class sales enablement.
The predicted salary is between 43200 - 72000 £ per year.
At Cocentric, we bring people and technology together to unite and connect the workplace. As a leading reseller of employee experience platforms, our mission is simple: make work better for everyone. We help organisations in hospitality, retail, manufacturing and beyond empower their workforce through human-centred digital solutions.
We’re looking for a Business Development Manager to help us take things to the next level. You’ll lead, support, and optimise our sales function – from pipeline performance and enablement to leading our brilliant BDR team. If you thrive at the intersection of strategy, people, and performance, we’d love to hear from you.
WHAT YOU’LL DO
- Team Leadership and Enablement
- Coach and manage a high-performing team of BDRs.
- Set and enforce clear KPIs for outreach activity, pipeline contribution, and conversion.
- Deliver regular training on messaging, product knowledge, and objection handling.
- Lead Generation Strategy
- Develop sales outbound strategy and playbook: segmentation, cadence and personalisation tactics.
- Partner with marketing to align on ICP, campaigns, and event follow-ups.
- Test and refine new prospecting channels (e.g. LinkedIn, email sequences, intent data tools).
- Content Creation
- Develop and iterate cold outreach templates (emails, InMails, call scripts).
- Collaborate with marketing to co-create sales content such as: persona-driven messaging frameworks, case study snippets for outbound use, top-of-funnel assets for BDR outreach.
- Maintain a library of outreach and enablement content.
- Performance Reporting
- Build and own reporting dashboards for BDR activity, conversion rates and pipeline contribution.
- Report weekly / monthly on team performance and lead quality.
- Ensure CRM is clean, up-to-date, and structured for insight and action.
WHAT YOU’LL BRING
- 5+ years’ experience in Business Development and outbound – ideally in a tech, SaaS, or digital environment.
- Proven experience building and managing high-performing BDR or inside sales teams.
- Deep understanding of sales performance metrics, pipeline management, and forecasting.
- Expertise in HubSpot – including reporting, automation, and deal management.
- Strong communicator and coach – able to inspire, guide, and challenge a team.
- Commercially minded with strong planning, prioritisation, and stakeholder engagement skills.
- Experience in employee experience, workplace tech, or HR platforms is a bonus.
WHY COCENTRIC
- Competitive compensation package and commission.
- Individual training plan, offering world-class sales enablement upskilling.
- Be part of a collaborative, high-growth team backed by recent investment.
- Hybrid working model with a base in our London office and flexibility to work from home.
- 29 days annual leave, including a day off for your birthday, plus bank holidays.
- Our office closes over Christmas.
- Generous private medical care and additional perks with Vitality.
- Cocentric recognise that your family is important and being able to spend quality time with your family as it grows is a wonderful experience. This is why we offer enhanced Maternity, Paternity, Adoption and Parental leave.
BDR Manager employer: Cocentric
Contact Detail:
Cocentric Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land BDR Manager
✨Tip Number 1
Familiarise yourself with the latest trends in employee experience platforms and workplace technology. This knowledge will not only help you understand Cocentric's mission better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with current or former employees of Cocentric on LinkedIn. They can provide valuable insights into the company culture and expectations, which can be a great advantage when discussing your fit for the BDR Manager role.
✨Tip Number 3
Prepare specific examples of how you've successfully led and developed sales teams in the past. Highlighting your coaching and performance management skills will demonstrate that you have the experience needed to excel in this role.
✨Tip Number 4
Showcase your familiarity with HubSpot and other CRM tools by discussing how you've used them to drive sales performance. Being able to speak confidently about your technical skills will set you apart from other candidates.
We think you need these skills to ace BDR Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in business development, particularly in tech or SaaS environments. Emphasise your leadership skills and any experience managing BDR teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for employee experience platforms and how your background aligns with Cocentric's mission. Mention specific achievements that demonstrate your ability to lead and optimise sales functions.
Showcase Your Skills: Highlight your expertise in sales performance metrics, pipeline management, and tools like HubSpot. Provide examples of how you've successfully implemented strategies that improved team performance.
Prepare for the Interview: Research Cocentric thoroughly and be ready to discuss how you would approach developing a sales outbound strategy. Think about how you can contribute to their goals and be prepared to share your ideas on team enablement and training.
How to prepare for a job interview at Cocentric
✨Showcase Your Leadership Skills
As a BDR Manager, you'll be leading a team. Be prepared to discuss your previous experiences in coaching and managing teams. Share specific examples of how you've set KPIs and driven performance in the past.
✨Understand the Sales Metrics
Familiarise yourself with key sales performance metrics, pipeline management, and forecasting. Be ready to explain how you have used these metrics to improve team performance and drive results.
✨Demonstrate Your Strategic Thinking
Cocentric is looking for someone who can develop effective sales strategies. Prepare to discuss your approach to creating outbound strategies and how you've successfully implemented them in previous roles.
✨Be Ready to Discuss Technology
Since expertise in HubSpot is essential, ensure you can talk about your experience with CRM systems, reporting, and automation. Highlight any specific tools or techniques you've used to enhance sales processes.
