UEFA EURO 2028 Senior Manager, Brand Management

This job is with Coca-Cola, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

This role is a Fixed Term Contract until August 2028.

Role Purpose

The Senior Manager, Brand Management, EURO2028, plays a critical role in delivering high quality brand execution for the Great Britain and Ireland (GB&I) host markets. As part of a fast-paced frontline marketing team, this role focuses on local activation, execution of EURO2028 charter, and end-to-end delivery of brand initiatives across channels and consumer occasions. The role requires a resourceful, analytical, and hands-on marketer who can turn strategies into impactful execution, navigate constraints, and collaborate effectively with the GB&I local network (Insights, IMX, Commercial, RGM, Shopper, Franchise & bottler partners). This position demands strong project leadership, creative judgement, and commercial understanding to ensure brand plans are executed with excellence.

This role is ideal for a marketer who can bring together consumer insight, activation discipline, and cross functional leadership to drive business results and brand relevance.

What You'll Do for Us

• Brand Execution & Market Activation
  • Assess local consumer opportunities using research, insight, and market performance data.
  • Develop and execute activation plans across paid, owned, and earned channels.
  • Implement brand activities including advertising, digital content, experiential events, sampling, shopper activation, and customer specific programs.
  • Ensure that all brand touchpoints are consistent with brand identity, positioning, and communication principles.
• Operational Brand Management
  • Lead end to end execution cycles, managing timelines, approvals, budgets, and delivery of assets.
  • Partner with cross functional teams to ensure full alignment and integration of brand plans within the GB&I operating ecosystem.
• Cross Functional Collaboration
  • Work closely with Commercial, RGM, Insights, Shopper, Finance, Legal, and bottler partners to deliver cohesive execution across customers and channels.
  • Provide clear briefs and direction to agencies (creative, digital, experiential) to ensure high quality output.
  • Collaborate with IMX and Media teams to drive effective amplification and integrated communications.
• Insights, Analysis & Performance
  • Monitor brand performance across KPIs including NR, GP, brand health, distribution, penetration, and campaign effectiveness.
  • Use insights to identify opportunities, refine ongoing activity, and guide future planning.
  • Lead post campaign and postlaunch evaluations to build learning loops and strengthen future execution.
• Leadership & Ways of Working
  • Operate with autonomy, delivering complex workstreams, and making executional decisions within established frameworks.
  • Role model agility, creativity, discipline, and structured problem solving in a resource constrained environment.
  • Provide informal coaching and direction to junior project contributors or cross functional partners.
  • Uphold operational excellence, attention to detail, and accountability across all brand activities.

Qualifications & Requirements

• Bachelor's degree required.
• 6-8 years of experience in brand management or marketing activation (end to end project delivery).
• Strong understanding of consumer insights, brand development, and multi‑channel activation.
• Ability to interpret data, research, and insights to inform execution choices.
• Strong collaboration skills with Commercial, RGM, IMX, Shopper, Finance, and bottler teams.
• Excellent project management capabilities and ability to manage multiple workstreams simultaneously.
• Excellent communication, influencing, and stakeholder management skills.
• Experience working in fast paced, matrixed environments with multiple stakeholders.
• Self-starter with entrepreneurial mindset and strong problem-solving abilities.
• Experience working across cross functional and cross geographical teams preferred.

What We Can Do for You

• Opportunity to shape and execute meaningful brand experiences in a major market.
• Exposure to key stakeholders across the GB&I business and bottler system.
• Ability to experiment, iterate, and deliver impact in a learning driven, agile environment.
• Development opportunities across the European network through brand, IMX, and commercial collaboration.

Travel Requirements

Local role, very limited travel is required.