At a Glance
- Tasks: Lead innovative hydration strategies and collaborate with global teams to drive brand growth.
- Company: Join Coca-Cola, a leader in the beverage industry with a commitment to inclusivity.
- Benefits: Competitive salary, comprehensive benefits, and opportunities for professional development.
- Other info: Be part of a culture that values curiosity, empowerment, and continuous learning.
- Why this job: Make a real impact on global hydration initiatives while working in a dynamic environment.
- Qualifications: 15+ years of marketing experience and strong leadership skills required.
The predicted salary is between 110000 - 156000 £ per year.
This job is with Coca-Cola, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
As a business, The Coca-Cola Company is constantly evolving - we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. Working here is more than working for the global beverage leader, it's an opportunity to be a part of something that can positively impact the world.
We're accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do - innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.
What You'll Do for Us:
- Collaborate with Global Drive collaboration for a Global Networked Organization
- Play as the "voice" of the OU to inform, influence and update Global
- Keep regular interaction with Global team to influence and align strategies based on insights, key trends, business performance
- Scan, share and steel with pride best practices coming from Global or other OUs
- Influence Global to guarantee best marketing and further generate synergies
- Develop portfolio/brands strategy for the Operating Unit
- Lead and create value for the Operating Unit through the development of the existing core hydration brand and portfolio strategies.
- Develop EU portfolio and brand strategy for LRP expansion into the active hydration whitespace.
- Partner with EU system stakeholders to align the growth plan, portfolio and execution priorities
- Provide leadership in identifying consumer insights and creating winning consumer strategies that deliver against consumer and company destination for the category
- Focus on business growth strategies and brand plans definition, to ensure volume/business profit/market share growth in the short, medium and long term
- Be responsible for integrated marketing plan and programs in collaboration with the IMX team
- Manage P&L in collaboration with Finance team
- Develop plans to execute the strategy for the OU
- Identify the key growth drivers for the specific portfolio/brand and develop the corresponding prioritized investment strategy, by country and by brand.
- Focus on driving scalable ideas, synergies and marketing productivity at all touch points cross OU
- Responsible to deliver on time and with excellence Integrated Marketing plans to be consistently executed across all OU markets
- Manage overall business
- Support local brand teams and lead regional brands to ensure plans are rich, brand calendars but focused on big and bold activations ensuring sync between ATL, BTL, POS and digital enough flexible for small/medium/big markets
- Lead business reviews, timely measurement and learnings for reapplication
- Ensure brand plans with enough rich Brand Calendars but focused on big and bold activations ensuring sync between ATL, BTL, POS and digital enough flexible for small/medium/big markets
- Optimize DMI mix within each brand/market
- Manage P&L against BP targets
- Lead teams
- Play active role in the Stills marketing leadership team
- Build marketing capability across marketing community
- Lead, coach and develop own team's capabilities and foster teamwork and participation
- Play active role in the HST Marketing leadership team
- Be pioneer of Agile approach
- Interact with Frontline organization
- Act as a key business leader internally within the OU marketing teams and with Frontline team, both regionally and locally
- Develop and maintain routines that facilitate roll-out of strategies and brand plans to local markets and facilitate excellent implementation (with adaption and/or complementation) by the franchise marketing teams
- Steward Franchise Marketing teams to ensure flawless implementation of Core programs and aligned local amplification
Qualifications & Requirements:
- Significant marketing and leadership experience (15+ years), including leading sizeable teams (5+)
- Experience working in innovation strategy, creative strategy, category/brand strategy
- Experience working with marketing in the field
- Experience working in cross-functional and cross-geographical teams is preferred
- Ability to support integrated brand strategy across category for regional and local brands (positioning, innovation, occasions, and general competitive opportunities)
- Ability to oversee regional and local brand creative strategy (creative ideas and execution)
- Deep consumer understanding, with a grounding in insights and analytics
- Business / commercial acumen, including financial expertise
- Expertise in TCCC business models and financials
- Design thinking capability
- Ability to work in Agile cross-functional teams and effectively collaborate with key stakeholders
- Great written, verbal and interpersonal communication skills in English as well as presentation skills/storytelling
- Ability to work under pressure and meet tight deadlines
Location(s): United Kingdom
City/Cities: London
Travel Required: 00% - 25%
Relocation Provided: No
Job Posting End Date: July 18, 2026
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director, Hydration
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Coca-cola and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Coca-cola are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Coca-cola on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Coca-cola. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Director, Hydration
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Coca-cola. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Coca-cola:Show us that you’ve done your homework! In your application, briefly mention what you admire about Coca-cola’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Coca-cola
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Coca-cola will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Coca-cola, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
